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DoubleClick Gets Into Spam

keytoe writes: "Well, just when we thought everyone's favorite Privacy Snoop was starting to mellow out a bit, we discover this little tidbit. DoubleClick is now branching out from the ad serving business into the SPAM business due to the fact that direct email marketing 'is one of the few forms of Internet advertising that is thriving.' Using DARTmail, you can now target your bulk mailings 'based on profile data.' I wonder which profiling data they're talking about. Perhaps, say, all the data they've been collecting for years?"

130 of 362 comments (clear)

  1. so! by prizzznecious · · Score: 2, Interesting

    Remember: complain about spam all you like, but the problem is that the spam is effective. Click banner ads etc. if you really hate spam, so that advertisers have a worthwhile alternative. Either that or kill the people who buy products from vendors who spam. The internet is too good of an opportunity to pass up; people will always want to make money off of it.

    --

    visit the hwky website for a lyrical genius infusion.
    1. Re:so! by zzyzx · · Score: 2, Interesting

      Who the heck buys anything off of spam. The one common denominator of spam is that almost everything advertised that way is something that you would never want. If I got spam telling me about really good deals on blank cds, legitimately discounted airfare, and vegetarian resturants in Seattle, I wouldn't mind spam nearly as much. However it's always Make Money Fast, Nigeran scams, sketchy sounding health stuff, and the ilk.

    2. Re:so! by The+G · · Score: 3, Insightful

      Click banner ads etc. if you really hate spam, so that advertisers have a worthwhile alternative.

      I see absolutely no moral obligation to provide advertisers with a "worthwhile" alternative. They aren't entitled to my eyeballs.

      Perhaps I should also provide murderers with an alternative if I don't like being shot? Or provide con artists with an alternative if I don't like being cheated?

      The day advertisers start advertising products for their functionality, durability, and versatility, rather than sexy-lifestyle-fu and blinking lights, I'll consider advertising an honest endeavour.
      --G

    3. Re:so! by stilwebm · · Score: 2

      Don't forget spy software, bad credit removals, mortgage refinancing. Who the hell trusts their credit and/or their HOME to a spammer?

    4. Re:so! by jgerman · · Score: 2

      How about modding this to patently obvious or at least redundant. If spamming didn't return results spamming would stop, but the simple fact is enough people click, call, or buy to make the practice worthwhile.

      --
      I'm the big fish in the big pond bitch.
    5. Re:so! by Zeinfeld · · Score: 3, Funny
      Who the heck buys anything off of spam

      Hah! Ever since a Nigerian businessman dumped $38 million in my bank account and we split the proceeds 50:50 I have never bought porn or printer cartidges any other way

      --
      Looking for an Information Security student project suggestion?
      Try http://dotcrimeManifesto.com/
  2. Call them and let them know how you feel. by kolding · · Score: 5, Informative

    From Doubleclick's Website, the number to call for information about DARTMail is 866-459-7606 (toll free). Feel free to give them a call and give them a piece of your mind. Remember to be polite, you'll catch more flies with honey than with vinegar. If enough people call to complain and ask to be kept off all of their lists, the following will happen. 1: They'll rethink their position, 2: they'll be forced to remove you, and 3: their phone lines will be clogged and they won't be able to make any sales.

    1. Re:Call them and let them know how you feel. by Tackhead · · Score: 3, Funny
      > Remember to be polite, you'll catch more flies with honey than with vinegar.

      ...but "550 - fuck off, spammer" really gets their attention.

    2. Re:Call them and let them know how you feel. by Kaa · · Score: 3, Insightful

      Remember to be polite, you'll catch more flies with honey than with vinegar

      I'm not really interested in catching flies, I am interested in smacking them dead. And I can find better uses for honey than to feed it to flies.

      --

      Kaa
      Kaa's Law: In any sufficiently large group of people most are idiots.
    3. Re:Call them and let them know how you feel. by darkonc · · Score: 2
      This isn't their 'spam complaint' line. 1-866-459-7606 is their 'Call here to give us business' line. As such, it is (from their point of view) an "essential service".

      Even if it's answered by a single working mom with no technology training, she's being paid by the call, so you're giving her business.

      --
      Sometimes boldness is in fashion. Sometimes only the brave will be bold.
    4. Re:Call them and let them know how you feel. by ackthpt · · Score: 3, Interesting

      1: They'll rethink their position,

      2: they'll be forced to remove you, and

      3: their phone lines will be clogged and they won't be able to make any sales.

      If only we could get the same number of people to call that number that attack every site that's published on here... Of course, the circuit would probably overload are a relatively small number of callers.

      I have a spam I need to send out:

      Hello friend!
      Do you respond to unsolicited emails?

      Do you expect to fight: baldness, lack of virility, debt, weight, lack of bust size, or nose hemorroids by responding to, and even paying totally unqualified, unregistered, unethical people? Well worry no more! Save time, by pulling several hundred dollars out of your bank account and giving it to the first homeless person you meet! You'll not only accomplish the same thing, but possibly end up doing some good for someone worse off than yourself!

      If you choose to ignore this missive and pursue unsolicited offers, just remember this, you're not only incredibly naive, but you're adding to a problem, which plagues others. May your computer suffer harddrive failure and rats eat the insulation from your phone line.

      --

      A feeling of having made the same mistake before: Deja Foobar
    5. Re:Call them and let them know how you feel. by gorilla · · Score: 3, Informative
      If you're not giving them business, then you're costing them money. If this program costs them more money than it makes them, then they will cancel it.

      BTW, in the US, if you call from a pay phone, it will cost an additional 35 cents.

    6. Re:Call them and let them know how you feel. by hymie3 · · Score: 3, Informative

      It's not spam; it's opt-in targetted email list product. Companies pay $100K+ for this hosted solution. The company gives DC a honkin' huge email list; DC sends out Acme branded email and handles things like bounces and unsubscriptions.

    7. Re:Call them and let them know how you feel. by Tackhead · · Score: 2
      > It's not spam; it's opt-in targetted email list product. Companies pay $100K+ for this hosted solution. The company gives DC a honkin' huge email list; DC sends out Acme branded email and handles things like bounces and unsubscriptions.

      It's not spam, I paid good money for this list!

      (Hint: If you bought my email address and emailed it, I didn't opt in. Whether you bought it from a guy in a trailer park or a guy in a suit makes no difference. It's spam.)

    8. Re:Call them and let them know how you feel. by zama · · Score: 2, Informative

      You're missing the point - the company's list has to be opt-in. And DARTmail is way to expensive to be used as a spamming tool. Also, the list isn't given to DoubleClick per se - it still belongs to the client and DoubleClick can't touch it or use it. Lastly, DoubleClick doesn't send out the mailings either - they provide the asp technology. The client still manages the list and sends the mailings.

    9. Re:Call them and let them know how you feel. by emcdermid · · Score: 2, Interesting

      I'm afraid you're naive if you believe that, just as I once was.

      How does DoubleClick verify that the lists in use are opt-in? And what penalties will they enforce if they aren't? If a DoubleClick customer spams via the DARTmail service, DoubleClick has just as much responsibility as an ISP does when one of it's customers starts spamming. Moreso, in fact, since bulk email is the stated point of the DARTmailservice.

      As for the cost issues, there have been other companies who have charged (and continue to charge) a hefty price to act as an email marketing service provider. That didn't stop their customers from using it for spam.

      How do I know? Because I've worked for an email service provider, and have seen it happen. Given DoubleClick's spotty history, there's no reason to think it won't happen with DARTmail.

    10. Re:Call them and let them know how you feel. by jgerman · · Score: 3

      Maybe you personally, but the in the collective case of the word I this is simply not true, huge numbers of people DO opt in and allow their addresses to be sold through affiliate programs and the like.

      --
      I'm the big fish in the big pond bitch.
    11. Re:Call them and let them know how you feel. by zama · · Score: 5, Informative

      Actually if you want to wave credentials you'll lose - as an ex-employee of DCLK, an ex-client, and currently a list admin using a different provider.

      So let's go:

      1. How does DoubleClick verify that the lists in use are opt-in?
      When you are negotiating for the process, at least one sales person and probably a pre-sales consultant goes to your site and goes through the registration process multiple times. Some of the addresses they then ask to unsubscribe - if you spam them anyway there's a problem. They also go through your privacy policy to ensure compliance.

      Also, if you send out a mailing that comes back with large numbers of unsubscribes and bounces, that raises a big red flag. Lastly, there actually are people monitoring the abuse@doubleclick.net address. If a particular client crops up enough, it will be addressed.

      2. What are the penalties if the list isn't opt-in?
      If it's proven that your list is not opt-in then your contract is abruptly cancelled. And depending on how bad a PR flap you can be sued.

      3. DoubleClick has no responsibility for spam like an ISP.
      DoubleClick's number one responsibility is to its shareholders. Bad PR has significantly hurt their business.

      4. Bulk email is the stated point of the DARTmail service.
      Nyet. You are misunderstanding "bulk" means large numbers. If you send out 1.8MM newsletters like I do, Outlook or some small scale provider isn't going to cut it. That's bulk. The stated purpose of DARTmail is bulk OPT-IN email.

      5. Cost issues.
      We left DARTmail because it was too expensive. Period. Most SPAM is only cost-effective with a cheap CPM. That's not a 100% guarantee but a general truism.

      I have no doubt that there will be abuses of the technology. DoubleClick's client base is large and there are certainly issues in monitoring compliance for that many clients. But there's a huge difference between a legitimate product that will be fractionally abused and actual spamware.

    12. Re:Call them and let them know how you feel. by Hizonner · · Score: 3, Interesting
      When you are negotiating for the process, at least one sales person and probably a pre-sales consultant goes to your site and goes through the registration process multiple times. Some of the addresses they then ask to unsubscribe - if you spam them anyway there's a problem. They also go through your privacy policy to ensure compliance.

      That's opt-out, not opt-in.

      Look, folks, no matter how much marketing drones would like to redefine it, the phrase "opt in" has a meaning in the English language. It means that the person took an affirmative step to get on the list and get the mail. It does not mean that they forgot to uncheck a button on a Web form somewhere, or that they signed up for something unrelated but were too apathetic (or too paranoid) to ask to be removed from the list when some huckster started bothering them.

      If the user has to take action to get off the list, then it's not opt-in. If there's a check box on a Web form somewhere, but the default value is "yes, send the mail", then that's not opt-in, either. For a list to be "opt-in", the user must actually request the mail. And that's not common.

      Capische?

    13. Re:Call them and let them know how you feel. by Tackhead · · Score: 2
      > When you are negotiating for the process, at least one sales person and probably a pre-sales consultant goes to your site and goes through the registration process multiple times.

      But what's the registration process? That's where the rubber hits the road.

      If it's confirmed opt-in (what marketroids like to call "double opt-in"), fair enough.

      If it's anything less, you're (er, DCLK is) running the risk of being considered a spammer-for-hire.

      What DCLK could do is provide a confirmed opt-in process - set up a CGI on their server (or the client's server) to collect addresses, send out confirmations to collected addresses, archive the confirmations of those who confirmed that "yes, I entered that email address into the form, and here's my token to prove it" (so that you can turn around to an accusation of spam and say "We got this email confirming you."), and maintains the mailing list on behalf of the client.

      That'd be a valuable service; if "double opt-in" is too confusing or hard for some marketroid at iwannasellmycrap.com to understand, you could do it for them (for a price).

      But this sounds suspiciously like opt-out -- client comes to you with a list of addresses, and you take the risk that the addresses weren't legitimately required by spamming on their behalf.

      That you do due diligence to minimize this risk is laudable. But anything less than confirmed opt-in ("double opt-in") is of questionable efficacy at best.

    14. Re:Call them and let them know how you feel. by crucini · · Score: 2
      Feel free to give them a call and give them a piece of your mind.

      Oh, absolutely. Let them know how upset you are that someone on a web board said that their product was spam related. And that you couldn't be bothered to read the fine web page and discover that Dartmail is simply a hosted mailing list management tool, and that there is nothing inherently spam-oriented about it.And if they ask you what kind of crack you're smoking, just start chanting "four legs good, two legs bad!".
      Remember to be polite, you'll catch more flies with honey than with vinegar.

      Well, I guess if I were a salesman anxiously awaiting calls about my company's new product, I'd rather have my time wasted by polite illiterate uninformed fools than by rude illiterate uninformed fools.

      And if you disagree with me, don't mod me down. Read the web page and explain how Dartmail is any more spam-friendly than Majordomo.
    15. Re:Call them and let them know how you feel. by morie · · Score: 2
      Maybe you had to take that affirmative stap by checking a checkbox yourself and confirming your subscription by e-mail. How do YOU know?

      Thing is, they _could_ do this properly. We'll just have to wait and find out.

      --
      Sig (appended to the end of comments I post, 54 chars)
    16. Re:Call them and let them know how you feel. by jgerman · · Score: 2

      Yeah that's reasonable. Let's not exaggerate at all now.

      --
      I'm the big fish in the big pond bitch.
    17. Re:Call them and let them know how you feel. by zama · · Score: 2

      Hola,

      yeah - sorry that 'credentials' bit came out harsh. We are, all in all, saying the same thing - that the DARTmail can be abused but isn't spamware and that the context the article was presented in on Slashdot and the general reaction here was way off. The dialog you and I and several others have been having - standardization of double opt-in and enforcement of due dilligence - is more in line with reality. Saying DCLK is in the Spam-biz is flat out misinformation.

      Because of John Doe subpoenas, I'm actually a bit nervous disclosing more about what I know vis-a-vis the technologies and procedures but I think I can say without a doubt that spamming and any sort of questionable activity is taken very seriously there. As a client, my company was in a situation where we had conflicting privacy policies in different environments and had trouble presenting that clearly to the user. DoubleClick's privacy department insisted that we take the matter to the FTC(!) for approval of our solution. In the end, DoubleClick and the FTC forced us to make some changes we didn't really want to make.

      Anywho, I completely concur about double opt-in (well, the business side of me is more inclined to single opt-in with notification because of the huge drop-off between impulse subscription and the confirmation).

  3. Let's get 'em by wilburdg · · Score: 2, Funny

    A good /.ing should show them how we feel about this, but for god sakes, remember to disable your cookies before you go there...

    1. Re:Let's get 'em by Dimensio · · Score: 3, Informative

      Won't work for me. I route doubleclick.com and every domain associated therein to 127.0.0.1 (and I run a private webserver) on my box.

  4. Junkbuster by joib · · Score: 3, Informative

    Well, I'm happy to have filtered out everything doubleclick related with the help of junkbuster for the last few years.

    1. Re:Junkbuster by jsprat · · Score: 2, Informative

      Another way is to download this hosts file. About a 50K download = 10,080 unique servers blocked, 171 doubleclick servers. Last updated end of November, last year.

    2. Re:Junkbuster by O2n · · Score: 4, Informative

      The Ad-Zapper for squid works also fine, and if you're what the slashdot users usually pretend to be, you should run squid, not junkbuster. ;)

      Also, for spam in general, or rather against it, SpamMotel and especially SneakEmail work like a charm; SneakEmail even lets you reply to (suspected) spammers without revealing your real address.

      Of course, if you have your own domain/MX and mail server, you can generate these "one-time" email addresses yourself - but using sneakemail is just too easy and convenient.

  5. Unrelated to the core business? by rde · · Score: 2, Interesting

    First line of their privacy policy:
    No personal information is used by DoubleClick to deliver Internet ads.

    So either their software doesn't include doubleclick customers, or the Privacy policy is wrong.

    Course, if they've got any lawyers, both are probably right.

    1. Re:Unrelated to the core business? by Rick+the+Red · · Score: 2

      Spam is an email ad, not an Internet ad. So, technically, spamming people who have viewed DoubleClick ads on web pages is OK per their privacy policy. Besides, it's their privacy policy, not yours. They can change it anytime they like.

      --
      If all this should have a reason, we would be the last to know.
    2. Re:Unrelated to the core business? by dossen · · Score: 2, Insightful

      Now this is just wrong! Just because the web makes up something like half the Internet, depending on how you measure it, does not mean that "Internet ads" == "web ads". Or would you also like to buy only http connectivity from your isp, no mail/news/p2p/...??? They may mean what you say, but spam IS a form of internet ads.

    3. Re:Unrelated to the core business? by brinn10 · · Score: 2, Informative

      Actually DARTMail is used to deliver email to OPT-IN customers of email publications. The DARTMail functionality simply allows publishers to make sure the ads in that opt-in mail are targeted to the correct audience based on non-personal data like geographical region or domain name. This entire thread is based on a gross misinterpretation of what DARTMail does.

    4. Re:Unrelated to the core business? by Tony+Hoyle · · Score: 2

      Uh sorry, b*ll*cks.

      I have *never* 'opted in' to any spammers lists. I'm very careful to click the 'sod off don't email me' button when I register for a site (not that I consider registering for a website 'opt in').

      I personally get about 30-50 spams a day. All of them say I have 'opted in'. A large percentage of them are get rich quick schemes and porn.

      Anyone who believes the 'opt in' rubbish must have been born retarted or something.

      If doubleclick want to be spamming scum, then I'll be very happy when they go bankcrupt. I'll certainly be blocking all their IPs at my router from now on.

    5. Re:Unrelated to the core business? by Yottabyte84 · · Score: 2

      I used to get 5 a day, then I started tracing and sending off an abuse report abut EVRY SINGLE one. I now get about 3/week, not counting my bait address. don't email me there, btw, I have a bot that gose tgo hotmail, downloads them, then traces them, and forwards them to abuse departments.

  6. This Dartmail system... by Raymond+Luxury+Yacht · · Score: 2, Funny

    ... anyone see any mail from it yet? I want to know what new host to add to pipe directly to /dev/null.

    --

    Ceci n'est pas une sig.
    1. Re:This Dartmail system... by Dimensio · · Score: 3, Informative

      Don't pipe to /dev/null
      I'm wondering if there's a method of rerouting incoming connections to port 25. Say if someone from a specific host tries to connect to port 25, your server acts as a transparent redirect, reconnecting them to their own mailserver so that they end up overloading themsleves.

      I'm probably not thinking that through all the way, but one of the best methods, IMO, of countering spam is with methods that cause the spammer's mailservers to crash in mid-run.

    2. Re:This Dartmail system... by gorilla · · Score: 2

      Spammer don't tend to run SMTP servers. They just blast out email without listening.

    3. Re:This Dartmail system... by GigsVT · · Score: 2

      So what? Under the original proposal of flooding the spammers SMTP server, you are flooding your own, if they do direct connections! :)

      --
      I've had enough abrasive sigs. Kittens are cute and fuzzy.
    4. Re:This Dartmail system... by MiTEG · · Score: 2

      As far as I can tell the address space DoubleClick uses is
      199.95.206.0 - 199.95.210.255
      208.211.225.0 - 208.211.225.255

      Double Click, Inc. (NETBLK-DOUBLECLICK3)
      41 Madison Ave
      New York, NY 10010-5201
      US

      Netname: DOUBLECLICK3
      Netblock: 199.95.206.0 - 199.95.209.255

      Coordinator:
      Ng, Alex (AN1068-ARIN) ang@DOUBLECLICK.NET
      (212) 683-0001 x

      Record last updated on 15-May-1998.
      Database last updated on 24-Feb-2002 19:56:16 EDT.

      Double Click, Inc. (NETBLK-DOUBLECLICK-210-08)
      41 Madison Ave
      New York, NY 10010-5201
      US

      Netname: DOUBLECLICK-210-08
      Netblock: 199.95.210.0 - 199.95.210.255

      Coordinator:
      Ng, Alex (AN1068-ARIN) ang@DOUBLECLICK.NET
      (212) 683-0001 x

      Record last updated on 15-May-1998.
      Database last updated on 24-Feb-2002 19:56:16 EDT.

      Double Click (NETBLK-UU-208-211-225)
      41 Madison Avenue, 32nd Floor
      New York, NY 10010
      US

      Netname: UU-208-211-225
      Netblock: 208.211.225.0 - 208.211.225.255

      Coordinator:
      Welch, Dave (DW2827-ARIN) dwelch@DOUBLECLICK.NET
      212 683 0001 x 410

      Record last updated on 03-Jan-1997.
      Database last updated on 24-Feb-2002 19:56:16 EDT.

      --
      The future isn't what it used to be.
    5. Re:This Dartmail system... by walt-sjc · · Score: 2

      Well, if you bounce spam back by redirecting, here's what happens. First, you use twice the bandwidth, as you are sending out everything you receive instead of a simple error code. Second, since the spam probably came from an open relay, it will just resend the same spam back to you AGAIN.

      Best thing is just to blacklist the sender at the MTA level.

  7. I hate to say it... by bwindle2 · · Score: 2, Interesting

    but hasn't this always been one of the biggest complaints about SPAM is that it is things you are uninterested in? I might not just blindly hit 'd' on everything that looks like spam if its actually things I'm semi-interested in...

    1. Re:I hate to say it... by King_TJ · · Score: 2

      No, not really.... My biggest complaint about spam mail is that it's totally unsolicited. Even when I get spam that might otherwise be of interest (EG. Buy one, get one free inkjet cartridges!), I trash it immediately because I don't want to contribute to a company that does business that way.

  8. Good thing! by GodHead · · Score: 5, Funny

    I for one am looking forward to the "Nu-Spam". Since I have a B.S. already, I'll get ads from only the finest in unaccredited masters degree programs. Also, just think of the targeted pr0n. No more brunettes thanks, only the red-headed barely-legal college girls will send me invitations to meet them and their roommates on-line...

    --
    Just wait till some crappy band steals your nic.
  9. And what do you think? by 2Bits · · Score: 2

    I mean, what do you think they are collecting people's surfing habits information for, if not for spamming/selling later?

    It's not like DoubleClick is monitoring how many times per day people go to Monster or HotJobs job board, and how many resumes they have sent, to determine how desparate they are to find a job, and then alert the President to send them a bigger check in the mean time so that they can survive^H^H^H spend and contribute to the growth of the economy?

  10. Specificially Targeted Porn by DeathPooky · · Score: 3, Funny

    Well, at least now if I recieve 50 porn emails, those emails will be specifically targeted to my porn needs, ensuring that I'll be able to find the porn I want faster and with greater reliability. When a company that destroys your privacy has your best interests in mind it really warms your heart.

  11. according to WHOM? by Em+Emalb · · Score: 5, Interesting

    "E-mail advertising, which is relatively inexpensive, is one of the few forms of Internet advertising that is thriving..."

    According to whom?

    Every single person I know complains about spam. Every single one of them deletes without reading the crap. Almost every one of them uses some sort of filtering/blocking.

    And no, these aren't all geek-centric folks. Hotmail, yahoo, etc., all have basic filtering in place. Some UCE gets through, but most get filtered to their spam box.

    Where the hell are these numbers coming from?

    I realize that 1% of 10000 emails sent out is an acceptable return rate, but I wouldn't call it thriving. Show some solid proof that this is true and I will believe you.

    Are people out there really this gullible? For pete sake, if I purchased all the products or services offered in spam, I'd be one highly educated, rich, successful, hung to my knee, always hard, in great shape, sexual tyrannosaurus.

    And we know that ain't gonna happen.

    --
    Sent from your iPad.
    1. Re:according to WHOM? by hymie3 · · Score: 3, Informative

      This is not "spam", per-se. This product is primarily a hosted solution. Think $100K+. This is for big companies who don't really feel like managing their own lists. When you put down your email address on a catalog or credit card form, the email you start receiving (technically opt-in) will probably be sent using this product.

    2. Re:according to WHOM? by Amazing+Quantum+Man · · Score: 3, Funny

      For pete sake, if I purchased all the products or services offered in spam, I'd be one highly educated, rich, successful, hung to my knee, always hard, in great shape, sexual tyrannosaurus.

      Well, if you'd really be one of those... why haven't you purchased the products yet? Or are you already a highly educated, rich, successful, hung to my knee, always hard, in great shape, sexual tyrannosaurus?

      --
      Fascism starts when the efficiency of the government becomes more important than the rights of the people.
    3. Re:according to WHOM? by GregGardner · · Score: 2, Insightful

      There is a clear difference between what most people refer to as "spam" and double opt-in email marketing. The latter means that you actually entereted your email address on some website requesting information and/or email "deals". Then they emailed you and you had to either reply-to or click on some link in the email to confirm your subscription. This isn't the "Get your university diploma" crap that eveyone complains about and then deletes without reading.

      Now I don't know about you, but there are actual online copanies that I don't mind getting emails from. Amazon is one of them. I like to know about upcoming DVD releases and if Amazon emails me about them, I will sometimes read them. How many of you are also signed up to receive American Airlines SuperSaver fares or something similar? This is the type of direct marketing email that we are talking about here.

      So when someone is truly interested in a company's products enough to signup for and confirm interest in receiving emails, there is a good chance that at some point that person will buy something based on one of the emails.

      I used to work for a company that was one of the first companies to make money using direct marketing email. We were a public company (in the dot-com craze, that is) and the direct marketing email part of the company made double what the online banner advertisements made. It was well into the millions of dollars per quarter range. Now that isn't a ton of many, but it was respectable for the number of people it required to run the company and the very lost cost of sending the emails.

    4. Re:according to WHOM? by SirSlud · · Score: 2

      Chalk one up for human error. You either misread (sometimes you check for yes, sometimes you uncheck for yes, sometimes you check for no, sometimes you uncheck for no .. ) the form or the list was cross-linked with another list you opted into.

      If EVERYONE who'd hit no was getting spam, APC (not sure who they are, but if they are a legit customer facing business, its good enough for the sake of this point) would either be under a lawsuit or, in the very least, well enough known to do this such that /. would have been all over their butt a long time ago. Believe me, companies are *extremely* sensitive about this kind of thing - and the bigger they are, the more sensitive they attempt to be. Its quite possible your entry slipped onto the opt-in list through a bungled db-merge or something, and that the reply was offensive because the know-nothing customer rep gets 500 mails a day from people who /did/ opt-in who now claim to have opted out. (Did you know companies record their phone customer care, not to hold their employees accoutable, but to make sure that when people lie ("I did not switch my mutual funds to that account last week! I want a refund!"), the company can proove that there are far more people who intentionally attempt to lie about their interactions with companies than innocents who've accidentally slipped through some procedural cracks in process and operations.)

      Just a reminder, you may simply be one in a million, and that its hard to be polite to that one when 999,999 others are lying outright.

      --
      "Old man yells at systemd"
    5. Re:according to WHOM? by IvyMike · · Score: 2

      Several people have pointed out "If I send out one million emails, and have only a .001% response rate, it still was effective." HOWEVER, anybody who has ever worked in any position dealing with the public should realize that if you have 999,900 pissed off people, a small percentage of them are going to be wackos who will do anything to take you down. I guarantee that one pissed-off customer, if motivated enough, can do more than enough harm to counteract 100 good customers.

      However, I still think the Spam business is thriving, for the sellers of Spam tools and lists. The fact that everyone gets Spam makes these tools and lists look effective. People think, "I get a lot of Spam and must be effective," purchase and use the tools, and spread the "Spam is thriving" meme some more. In fact, I wouldn't put it past the Spam folks to try to spread the meme even more, and hire a few poor chumps to post to every forum possible that "Spam works." (Play "Spot the plant on Slashdot" with me...)

      Find me a company that made money off of Spam, and I'll show you a company that sells tools and lists.

    6. Re:according to WHOM? by njdj · · Score: 3, Insightful

      I realize that 1% of 10000 emails sent out is an acceptable return rate, but I wouldn't call it thriving.

      Actually 1% is many times higher than the response rate a spammer needs. A response rate of one hundredth of 1%, i.e. one response out of 10000 recipients, is enough. Do the math. you send 20,000,000 emails at tiny cost (to you), and if you make $50 profit out of each person who responds and one person in 10,000 responds, you've just made 2,000 times $50 which is $100,000. Do it once a month and you're pulling in a million per year. That's why there's a lot of spam - because it's extremely profitable.
      The fact that your spamming makes more than 99.9% of the people who receive it very angry, is completely irrelevant if all you're interested in is making money.

    7. Re:according to WHOM? by artemis67 · · Score: 2

      I realize that 1% of 10000 emails sent out is an acceptable return rate, but I wouldn't call it thriving. Show some solid proof that this is true and I will believe you.

      The problem is the low cost of spam; it doesn't matter if you send out 8 or 80,000, your costs are not significantly increased. Yes, your rates of return might be incredibly low, but the additional costs are negligible to ramp up your distribution until you get the desired number of hits off the campaign.

    8. Re:according to WHOM? by GregGardner · · Score: 2

      Hey, I'm not saying spam doesn't exist. There is surely tons of spam (Unsolicited Commercial Email) out there, most of which claims not to be spam/UCE. I was just pointing out that there are legitimate companies with legitimate email marketing lists that people actually opt-in to and enjoy receiving. These legitimate companies all hopefully allow you to very easily opt-out any time you want to.

    9. Re:according to WHOM? by AnotherBlackHat · · Score: 2


      "E-mail advertising, which is relatively inexpensive, is one of the few forms of Internet advertising that is thriving..."


      According to whom?

      Every single person I know complains about spam.


      How can you say everyone you know has gotten so much spam they are complaining about it, and still think that spam isn't thriving? What did you think "thriving" meant - "making people happy"? Which lion would you say is thriving, the one all the gazelles complain about, or the one they say is nice?

      -- Is a "no soliciting" sign spam?
    10. Re:according to WHOM? by crucini · · Score: 2
      "E-mail advertising, which is relatively inexpensive, is one of the few forms of Internet advertising that is thriving..." According to whom? Every single person I know complains about spam.

      First of all, they are not talking about spam. They are talking about ads inserted into subscription email newsletters.
      Second, they make no claims about the effectiveness or acceptability to recipients of email advertising. They claim rather that it is thriving.
      In other words, there is a market for ads inserted into subscription email newsletters, just as there is a market for ads inserted into web pages. The latter market is dying. The former is allegedly thriving. Or, a lot of those ads are allegedly being sold. This says nothing about the reaction of the recipient to the ad.
    11. Re:according to WHOM? by hymie3 · · Score: 2

      Allow me to restate myself. When you put down your email address at the bottom of a paper catalog or paper credit card request form, there is some fine print that says "Yes1 I'm interested in receiving exciting offers on how my life can be fullfilled by purchasing more crap from you or your business partners!" you are opting-in to whatever it is that they choose to send you. You are creating a business relationship and are providing them with contact information, something they are more than happy to use.

    12. Re:according to WHOM? by zama · · Score: 2

      Hee-hee! Excuse me for not explaining in detail every facet of how we process unsubscribes... ;) Our asp solution doesn't utilize VERP but we do insert the address we emailed to. But for reasons that I'm not clear on, people frequently delete the body of the email when they send an unsubscribe request. When you email 1.8MM people rare occurances like that actually become fairly significant.

      Another thing I have a recurring problem with is people subscribing and typos. But I guess that's what we get for being single opt-in.

  12. time to change /etc/hosts again... by lyapunov · · Score: 2, Redundant

    127.0.0.1 localhost.nmsu.edu localhost doubleclick.net

    --

    Either give it away or get top dollar, but never sell yourself cheap.
    1. Re:time to change /etc/hosts again... by GigsVT · · Score: 2

      unless you run a web server on your localhost, for whatever reason.

      --
      I've had enough abrasive sigs. Kittens are cute and fuzzy.
    2. Re:time to change /etc/hosts again... by Dr.Dubious+DDQ · · Score: 2
      unless you run a web server on your localhost, for whatever reason.

      Actually, even then. I just set the 404 error message to the simple text "Nonexistent file or thwarted ad". It always makes me feel happy to see a little image box with that printed in it while I'm browsing...

  13. Speculation by Anonymous Coward · · Score: 4, Insightful
    Now I'm not one to avoid being a rabid alarmist, but the article really doesn't say anything that suggests Doubleclick is making data it has collected available to Spammers. The statement "helping advertisers segment their customer data to launch more targeted ads" suggests that they are making the technology available for these people to process their own data.


    Maybe that's no better and I could be wrong but there's nothing in the article to suggest that they are selling actual personal data of any kind as part of this deal.

  14. Read the article! It's for customers by quistas · · Score: 4, Insightful

    Wow, 22 comments and no one read the article. It talks about how it's designed to help segment your customers -- while this probably has evil applications, the releases DC is sending out seem to be targeted to, say, Amazon-type companies that want to send emails to their own customer base.

    -- q

    1. Re:Read the article! It's for customers by Technician · · Score: 2

      Fear of being spammed by a company is the quickest way to scare away new first time buyers I can possibly think of. This is cost effective how? My online shopping has been about zero because of protecting my e-mail. I want it open for friends and family to keep in touch, not a cesspool that gets bulk emptied once a week.

      --
      The truth shall set you free!
    2. Re:Read the article! It's for customers by Tony+Hoyle · · Score: 2

      Hmm... Did it have anything identifiable I can make a spamassassin rule out of?

  15. So...? by Archanagor · · Score: 2, Funny

    Since Doubleclick is now turned 'spammer' Does this mean that their entire subnet will be blacklisted from the net? :) I suppose, when I start getting spam from them, I can just e-mail their upstream provider (probably UU.NET) and have them pull the plug. No more spyware banners, no more junkmail, and all is well in the world! :)

    Personally, I think this is an excellent move! WTG DoubleClick, spam yourselves into oblivion, please!

  16. Targeted mail? by sulli · · Score: 2

    Does this mean I'll get a ton of ads for Visual Studio XP, since I keep seeing their banners on OSDN?

    --

    sulli
    RTFJ.
  17. Note the "Market-ese" at work by thesolo · · Score: 2

    E-mail advertising, which is relatively inexpensive, is one of the few forms of Internet advertising that is thriving, and has become a key area of focus at DoubleClick.

    I love the spin they put on this. They make spam out to sound like the latest & greatest form of advertising.
    It's SPAM. Not advertising, SPAM. Just because it is "thriving" does not give them the right to spam us.

    In addition to helping advertisers segment their customer data to launch more targeted ads, DartMail 3.5 also helps track customer transactions in more detail, recording such information as the value of a given purchase and whether it was made in direct response to an e-mail transaction.

    Invasion of Privacy becomes "Track Customer Transactions in Detail". Amazing.

    After all, that's JUST what we want...for people to be able to track us even more. When did invading our privacy become a good thing??

    The internet is NOT Television, and these marketers need to stop trying to treat it like that. They can NOT force us to look at ads, no matter what they do. And dumping unsolicited emails on us isn't the solution.

    Until these guys get it, I suggest 2 things:
    1) Block doubleclick (wildcarded, of course) on your router/firewall.
    2) Make use of SpamCop.net.

    1. Re:Note the "Market-ese" at work by scrytch · · Score: 2

      It's SPAM. Not advertising, SPAM. Just because it is "thriving" does not give them the right to spam us.

      It certainly does seem to give you and the rest of the slashdoterati the right to jump to wild and hysterical conclusions though. Doubleclick acquired MessageMedia. MessageMedia makes mailing list software with html mail click-through tracking abilities (same way those email valentines cards do) so they can tell who was interested in the mailings. Their main business is in doing systems integration, to massage the marketing data from various databases into mailing list categories. Sounds like a lot more work than address harvesting for spam, don't it?

      But it's easier to jump on the scapegoat, isn't it? They should have to prove their innocence and justify whatever they do isn't wrong, because it's just too darn hard to find facts, isn't it?

      --
      I've finally had it: until slashdot gets article moderation, I am not coming back.
  18. Good! by mcjulio · · Score: 2, Insightful

    Doubleclick, to be in the business, will have to abide by the spam laws that states have already passed. This means Doubleclick will be one of the few groups I get spam from that actually add the ADV: prefix, which makes filtering them braindead easy.

  19. Doubleclick's press release by quistas · · Score: 4, Informative
    Is here.

    It doesn't appear to be spam-tastic at all -- they talk through the whole thing about newsletters/customer bases/permission-based marketing.


    You guys really want to go after a spam tool provider, go nuke Earth Online, or any of the guys who produce stealth emailers.


    -- q

  20. Spam isn't effective - market forces don't apply by Philbert+Desenex · · Score: 4, Insightful

    I don't see that you can say "Spam is effective" with a straight face.

    Canter & Siegal, the original Usenet spammers, gave it up after a year or so. Sanford Wallace, one of the most unrepentant spammers, with a history going back to fax spamming in the late 80s, gave it up. AGIS networks, host to Sanford Wallace, went broke. You can't name a single major company that spams. The only people who spam are pyramid schemers, shady pseudo-pharmaceutical marketers, online pornoographers and internet casinos.

    Spam isn't effective, at least not for someone on the right side of the law - it generates too much ill will. Spam me, for instance, and I'll complain all the way to the top, making clear that I won't buy your product or service again.

    What spam does have going for it is lack of control by market forces. Conventional ads, tee vee, newspaper, billboard, etc, all get paid for by the advertiser up front, before the consumer makes a choice about buying the product. Those ads must be effective, and must not offend too many potential customers, or the advertiser won't recoup the ad costs, much less sell any product. The consumer who chooses to buy a conventionally advertised product does end up paying the cost of the ads, but only after seeing or hearing the ad.

    This isn't true of spammed ads: everyone who recevies a spamvertisement pays some amount for it (dial-up time, CPU cycles, disk space allocation, etc), whether a spammed ad convinces them to buy the product, or revolts them so much they'll never buy from the spammer again.

    The Invisible Hand of the marketplace only acts very lightly on spam - spamvertisements can be as lurid and grotesque as possible because of this. That's why we need laws against spamming - market forces don't apply.

    Spamming is theft, plain and simple, and spammers must be punished.

  21. Simple Solution using DNS by swordboy · · Score: 3, Interesting

    Change your hosts file to block doubleclick and everything else:

    Here's a good list.

    Cheers!

    --

    Life is the leading cause of death in America.
    1. Re:Simple Solution using DNS by J'raxis · · Score: 2, Informative

      Careful, thats a Macintosh-format hosts file. Make sure you do this to make it work on Unix and Windows:

      lynx -dump 'http://www.ecst.csuchico.edu/~atman/spam/Hosts.sh tml' | awk '{ print $3"\t"$1 }' > new.file

      Then copy or append new.file to your /etc/hosts.

  22. OK, tell me, is *anyone* is surprised by this? by syzxys · · Score: 4, Interesting

    Does this really surprise anybody? Doubleclick has been a bunch of capricious, dishonest bastards for as long as I can remember. They were one of the first names associated with evil cookie tracking practices(tm) all the way back in 1995 (and even earlier?), IIRC.

    direct email marketing "is one of the few forms of Internet advertising that is thriving"

    As someone pointed out above, I wonder what they mean by "thriving." A 0.1% response rate is not particularly "thriving" -- I think it's more because there is no way to punish them for spamming.

    Wasn't there some kind of paper published recently that showed that, in one of those game-theoretical situations with two equilibrium strategies (everyone cooperating, or everyone backstabbing each other -- I think it's called the "prisoner's dilemma"), people tended to pick a cooperative strategy if the group was allowed to punish backstabbers? Because IMO, the situation with spamming is very much like the prisoner's dilemma.

    I did an experiment one time, I blocked doubleclick and a bunch of other ad sites at my firewall. The problem was, there were so many sites it was like trying to stop a firehose with a bathtub stopper. There have been efforts like the RBL, but they always seem to start charging money. IMHO, this is not just because they are "greedy," it's because their operational costs are too high. And why? Because there are too many spammers. I think the only way to really fight spam is with a distributed solution. Here we'd run into all the network poisoning problems people worried about with gnutella et al. in the early days. Is anyone working on anything like this? Is anyone even talking about it?

    It seems like we're getting spammed with spam stories nowadays, not just from slashdot but on zdnet and others as well. Is spam getting worse, or is the spam lobby getting more aggressive, or what? :-)

    Just my $0.01

    ---
    Windows 2000/XP stable? safe? secure? 5 lines of simple C code say otherwise!
  23. Re:Spam isn't effective - market forces don't appl by prizzznecious · · Score: 2, Troll

    My face isn't the one in question. I have no idea whether or not spam is TRULY effective, because I don't have any first-hand experience. However, it may interest you that in the text of the Slashdot post itself lies this:

    DoubleClick is now branching out from the ad serving business into the SPAM business due to the fact that direct email marketing 'is one of the few forms of Internet advertising that is thriving.'

    Clearly, regardless of your intuition or otherwise, Doubleclick thinks that spam is more profitable than banner ads. Perhaps it would be worthwhile to remember that while YOU personally may not respond well to spam (or anyone you know, for that matter) geeks generally do not. In fact, geeks tend to get really overexcited about the issue (for example, claiming that it is theft "plain and simple") but most people couldn't care less, and even seem to be buying spammed products. All of your postulations are all well and good, but the only reason to advertise is to sell more products, spam has been around for a while and its presence is only growing, therefore spam must be an effective way of selling products. That is what is plain and simple.

    --

    visit the hwky website for a lyrical genius infusion.
  24. excrement of the net by loraksus · · Score: 2

    I dunno, but perhaps it is time to just start banning IP [subnets] completely. I'd hate to sound like some egalitarian asshole, but with the exception of a few friends, I wouldn't miss anything coming from the IP addies owned by ATT, and sure as hell not miss any of the excrement that is AOL.
    Stuff like doubleclick I wouldn't miss either . . .

    --
    1q2w3e4r5t6y7u8i9o0pqawsedrftgthyjukilo;p'azsxdcfv gbhnjmk,l.;/
  25. Do you know what spam is? by NerdSlayer · · Score: 2, Interesting

    I'm a little biased because I work for a company that sends promotional email blasts.

    That having been said, there is a huge difference between spam and the mail this service is sending.

    Like it or not, at one time or another you didn't read a privacy notice and your email address was sold to another company.

    When we send out 5 million+ mailings, about 2000 TOS (terms of service) or Spamcop violations will come back. What most of these morons don't realize is, there's both a link and an email address they can send mail to to unsubscribe permanently and effectively from our lists.

    This won't get you off other peoples' lists, but it will get you off ours. Currently, about a 1/4 of our customers actually have a timestamp and IP address telling us exactly when and where these addresses came from. I would expect in the near future that everybody will start doing this.

    Now, this isn't so say that all people are nice. That's not to say that people don't troll web pages and people don't fake mail-from headers. It happens. But there's also a lot of promotional mail that YOU OPTED INTO whether you realize it or not.

    What I'm saying is, before labeling every piece of mail that you get as spam, try unsubscribing. And yes, I know that some unsubscribe links are fake. What are you going to do? There are also fake breasts and fake watches. Will you spend the rest of your life wandering around as a confused virgin? (well.. maybe the wrong place to ask this)

    So, in conclusion, I know how fashionable it is to love linux and hate companies that are "out to get us" like Microsoft and DoubleClick, but this article is inflammatory and causing a lot of stupid people to post a lot of stupid comments.

    If you want to get out some angst, try:

    http://www.postmastergeneral.com/

    http://www.e-centives.com/corp/

    http://www.messagemedia

    Or, combining microsoft AND email:

    http://www.bcentral.com/

    And lots of other companies (like mine) that send lots of LEGAL, NON-SPAM, promotional email.

    1. Re:Do you know what spam is? by Have+Blue · · Score: 2

      If you can, could you tell us what proportion of an email "blast" actually clicks the unsubscribe link?

      The general perception these days is that nobody should ever click an unsubscribe link, because it will prove your email address works. It's nice to find someone who might be able to provide some real facts about this.

    2. Re:Do you know what spam is? by realdpk · · Score: 2

      Plainly:

      You have NOT opted in until you've confirmed your subscription via some unique generated URL or reply-to address. There's just no other practical way you can be sure your list only contains those that chose to opt-in.

      If you're afraid to use confirmed opt-in, perhaps it is because you know most people aren't interested in the spam you already send out. Who knows though.

      Postmastergeneral on groups.google.com shows many, many hits regarding their spam.

    3. Re:Do you know what spam is? by keytoe · · Score: 2

      I know that some unsubscribe links are fake. What are you going to do? There are also fake breasts and fake watches.
      That's not a fair comparison at all.

      Hitting a fake unsubscribe link has the potential effect of making sure you get a lot more SPAM when my address gets promoted from the '60 Million Email Addresses' list to the '3 Million KNOWN GOOD Email Addresses' list. As a consequence, I'm not going to ever click on an opt-out link that came unsolicited - too risky.

      Hitting a fake breast would result in a slap to the face - and would be worth it!

    4. Re:Do you know what spam is? by Tackhead · · Score: 5, Insightful
      > Now, this isn't so say that all people are nice. That's not to say that people don't troll web pages and people don't fake mail-from headers. It happens. But there's also a lot of promotional mail that YOU OPTED INTO whether you realize it or not.

      Bullshit.

      If I opted into it, and didn't realize I'd done so (perhaps I'm the dr00ling AOLer you seem to think I am), then show me the opt-in.

      That's what "double opt-in" (or more accurately, "confirmed opt-in", the "double" is your industry's language, trying to make it sound unreasonable) is for. Until you can demonstrate to my satisfaction that I opted in, it's spam.

      >What I'm saying is, before labeling every piece of mail that you get as spam, try unsubscribing. And yes, I know that some unsubscribe links are fake. What are you going to do? There are also fake breasts and fake watches.

      So, because some tits are fake and some Rolexes are fake, and since I wouldn't give up feeling tits, or wearing a Rolex, just because I can't trust the owner of the tits or the seller of the Rolex, I should trust you? Holy non-sequitur, Batman!

      The overwhelming majority of the claims of "click here to be removed" are lies. The overwhelming majority of the "You opted in" claims are lies.

      So what I'm not gonna do is this: I sure as fsck ain't gonna trust your unsubscribe link, that's what.

      And what I am gonna do is this: Find your upstream, and report you to them as a spammer. Don't want the 2000 TOS violation reports? Don't spam.

      And if your upstream ignores those reports, what am I gonna do? Well, I'm probably gonna add your netblocks to my private blocklist. Don't want to be blocked? Don't spam.

      > And lots of other companies (like mine) that send lots of LEGAL, NON-SPAM, promotional email.

      How come (and I don't mean you specifically, I mean the general case over the past few years) every spammer always tries to re-define "spam" in such a way as "Well, whatever we do isn't spam."

      If it's in my mailbox, it's unsolicited, and it was generated in bulk, it's spam, and I'll choose to either block the server that sent it, or report it to the sender's provider. What are you going to do?

    5. Re:Do you know what spam is? by Tony+Hoyle · · Score: 2

      If I didn't write to you SPECIFICALLY ASKING to know about your porn/get rich quick scheme you are just a filthy SPAMMER.

      Just because I happen to browse a web site does NOT mean I have to here about your cheap and nasty wares.

      Die, scum.

    6. Re:Do you know what spam is? by crucini · · Score: 2
      If it's in my mailbox, it's unsolicited, and it was generated in bulk, it's spam, and I'll choose to either block the server that sent it, or report it to the sender's provider. What are you going to do?

      I think NerdSlayer stated that the mail his organization sends is solicited. Therefore your point does not apply. As for your threat to send complaints, how meaningful do you think that is when the senders have already been the subject of 2000 complaints? Clearly their provider sees the complaints as just a side effect of running mailing lists.

      In fact, I wonder if the flood of complaints from people who simply don't remember subscribing is swamping the legitimate complaints against spammers who actually scraped addresses off the web. Certainly most abuse desks seem pretty skeptical and slow to take action.

      Spam is bad. But attempting to widen the defintion of spam to include undesired, but solicited email is very bad, because it weakens the credibility of anti-spam people and tools. On nanae, I frequently see posters wishing that SPEWS would list company X, when X is not in fact a spammer or spam-supporter. What they fail to realize is that SPEWS has the credibility and reach that it does because it avoids these marginal listings.

      PS: Of course I agree with you that any legitimate mailing list operator should record the source of each address - probably the IP address and timestamp of the initial web request, plus the mail message sent by the subscriber to confirm.
    7. Re:Do you know what spam is? by Tim+C · · Score: 2

      the privacy policy I made you sign said that I have the right to come to your house

      That would probably never hold up in a court of law - don't forget, folks, that just because two people sign a contract doesn't make it legal. They have to be fair, too; if it's unfairly slanted in favour of one of the parties, a court can and will declare it void.

      Cheers,

      Tim

  26. DoubleClick tried this before with NetCreations by Thagg · · Score: 2

    About a year and a half ago, DoubleClick announced that they had acquired NetCreations, a mailing list company run by an old friend of mine Rosalind Resnick, for a rediculously large number of millions of dollars. NetCreations had been in the business of running opt-in mailing lists. This didn't seem to attract a lot of interest at the time.

    The deal fell apart after DoubleClick's stock price tanked, and NetCreations sold themselves instead to Seat Pagine Gaille.

    So, they've tried this before, and it failed to gel. Let's hope that it fails again. The threat of targeted spam is far greater, I believe, than mass-mailed spam, because it's much more difficult to filter out.

    thad

    --
    I love Mondays. On a Monday, anything is possible.
    1. Re:DoubleClick tried this before with NetCreations by jonesvery · · Score: 2

      The deal fell apart [list-news.com] after DoubleClick's stock price tanked, and NetCreations sold themselves instead to Seat Pagine Gaille.

      Ah, memories...I was working for NetCreations' tech department at the time, and <disclaimer> while SPG's cash offer was clearly superior to the DoubleClick stock offer, that being the only issue involved in the decision to "opt out" of the DoubleClick offer </disclaimer>, there were plenty of other issues...

      My favorite memory from that era is a very senior member of the tech staff, drunk off his ass, saying "look -- I know that they're assholes, but we could still have some fun with it. Try it for three months...if it sucks ass we'll all leave together and watch 'em squirm..."

      --

      * * *
      It is a dada story -- it has no moral.

  27. Comment removed by account_deleted · · Score: 2

    Comment removed based on user account deletion

  28. No biggie for me. by macdaddy · · Score: 2

    I've been blocking all mail from them for going on 2 years now. I also quarentine all mail with "doubleclick.net" in the body. Works like a champ.

  29. Million dollar idea! by swordboy · · Score: 3, Interesting

    Someone should create software to automatically update the HOSTS file of the millions of PCs owned by users who hate this but do not know how to make it stop.

    This would undoubtedly cause Big Brother to take notice. I'm sure that they would gladly pay you off for a few hundred thousand.

    --

    Life is the leading cause of death in America.
    1. Re:Million dollar idea! by curunir · · Score: 4, Funny

      Oooh...and for irony's sake, they could distribute it using DARTmail!

      Hi Friend,

      Do you hate SPAM. Are you sick of direct marketers sending you a seemingly endless stream of stupid offers? If so, click here [links to software program to update the hosts file].

      If you would prefer to be hung like a horse, see young, virgin, barely legal redheads or get a masters degree through the mail from a fully accreditted college, click here [links to a message explaining why responding to SPAM is bad]

      --
      "Don't blame me, I voted for Kodos!"
  30. Re:Spam isn't effective - market forces don't appl by Philbert+Desenex · · Score: 3, Troll

    Clearly, regardless of your intuition or otherwise, Doubleclick thinks that spam is more profitable than banner ads. ... but the only reason to advertise is to sell more products, spam has been around for a while and its presence is only growing, therefore spam must be an effective way of selling products. That is what is plain and simple.

    Oh, please; Are you seriously asking me to believe that any business, especially "natural viagra" spammers, pyramid schemers and an ad company like DoubleClick actually use some kind of analysis to decide what to do? You might as well ask me to believe that Pro Wrestling isn't rigged. It's pretty clear that DoubleClick's backed into a corner by the low rates that people will pay for crappy banner ads. DoubleClick is grasping at straws in the only business they know: lying to people.

    Besides the issue of businesses making decisions on minimal data, you should read what I wrote: spam may be around, but whether the amount of spam is growing or shrinking has little to do with selling products. Your intuition that a relationship exists between spam quantity and selling products is demonstrably weak. Read the article to which you respond.

  31. DARTMail Targeting by lord13 · · Score: 5, Informative

    I am a bit familiar with DARTMail (actually used the product), and from what I know, it does not use the vast amount of information that DoubleClick has for it's targeting - instead you upload all of your site's registration data, and target based off of that. It allows you to put together different emails for different groups of people, assembling HTML emails like building blocks.


    The real murky area (I felt) is that what they do with the information once they have it... Do they integrate it in with their master list, getting even more info? I was assured that would never happen - that all of the info uploaded would be segregated, but I never read (or had access to) any of the fine print.

    1. Re:DARTMail Targeting by AndroidCat · · Score: 2

      The info on the DartMail page says that it's opt-in. My question is: Is it confirmed opt-in? (i.e. does it send out a request for confirmation email, and only if there's a reply, it subscribes you.) Otherwise it would be easy for someone to fake an add request.

      --
      One line blog. I hear that they're called Twitters now.
  32. Cool! by supabeast! · · Score: 3, Funny

    Now DoubleClick and all related networks can end up on the various blackhole lists, so we can start seeing their advertisements and cookies disappear! Rock on!

  33. ARIN Info by JumboMessiah · · Score: 2, Informative
    Looks like I'll be adding this to my access table. Information from ARIN on doubleclick and MessageMedia's netblocks.

    • www.doubleclick.com

    GENUITY (NET-GNTY-199-92) GNTY-199-92
    199.92.0.0 - 199.95.255.255
    Double Click, Inc. (NETBLK-DOUBLECLICK3) DOUBLECLICK3
    199.95.206.0 - 199.95.209.255

    • www.messagemedia.com

    Cable & Wireless USA (NETBLK-CW-10BLK) CW-10BLK
    208.128.0.0 - 208.175.255.255
    Inflow (NETBLK-CW-208-169-16A) CW-208-169-16A
    208.169.16.0 - 208.169.23.255
    MessageMedia (NETBLK-NETBLK-INFLOW-MMEDIA) NETBLK-INFLOW-MMEDIA
    208.169.22.0 - 208.169.23.255
  34. don't forget... by Jucius+Maximus · · Score: 2, Troll

    Smartin Designs.

    The lameness filter won't let me paste the list in here and post but the hosts blocking list they have there is a good 400k long. I use it religiously.

    Here's a hint for the less informed: In windows9x/me edit the file \windows\hosts to allow you to redirect sites like doubleclick so they won't receive their web bug, cookie and other ad-tracker data. The text to insert can be found at the above site. For win2k/NT it's in \winnt\system32\drivers\etc\hosts.

    In linux, the hosts file is in \etc\hosts.

    Go have fun ;-)

  35. Profits by _Sprocket_ · · Score: 3, Interesting


    Remember: complain about spam all you like, but the problem is that the spam is effective.


    Yes, yes. Sure. "Spam works." There are also other industries that turn a considerable profit too. Psychic teleservices and technological snake oil are two recent examples. They are both high-profit, highly visible / advertised... and under Federal investigation.
  36. Here's a profile that we can build by cecil36 · · Score: 3, Funny

    To tie into the previous stories, how about creating a profile that includes the following people.

    Are unemployed
    Use the Internet
    Claim to own their own business
    Spent time in a dungeon in Europe for sending unsolicited e-mail
    Discovered that technology has reduced the response rate to their mass mailings to near 0%

    We take this profile and tell DoubleClick to mail every piece of spam to people who match all of these criteria. If all goes correctly, the number of addresses to be hit is one, and that lucky person is Bernard Shifman.

  37. Targeted ads just mean that... by sludg-o · · Score: 2, Funny

    ...I'll continue to have an inbox filled with pr0n spam. How is that news?

    Hopefully, it will all come from the same domain or sender so it's easily filtered.

  38. Doubleclick IP blocks by ahodgson · · Score: 3, Informative

    For your firewalls
    -------------------

    204.176.152.248/21
    206.65.181.96/22
    206.65.181 .104/21
    63.85.84.0/24
    204.176.177.0/24
    208.211. 225.0/24
    208.203.243.0/24
    204.178.112.160/19
    20 4.253.104.0/23
    216.230.65.64/28
    63.77.79.192/27
    192.65.80.0/24
    128.11.60.64/27
    128.11.92.0/24
    199.95.210.0/24
    199.95.206.0/22

    1. Re:Doubleclick IP blocks by chongo · · Score: 2
      In case you wonder where the doubleclick IP address blocks are geo-located:
      • 204.176.152.248/21 - NEW YORK, NY, USA
      • 206.65.181.96/22 - NEW YORK, NY, USA
      • 206.65.181.104/21 - NEW YORK, NY, USA
      • 63.85.84.0/24 - NEW YORK, NY, USA
      • 204.176.177.0/24 - NEW YORK, NY, USA
      • 208.211.225.0/24 - NEW YORK, NY, USA
      • 208.203.243.0/24 - PALO ALTO, CA, USA
      • 204.178.112.160/19 - NEW YORK, NY, USA
      • 204.253.104.0/23 - NEW YORK, NY, USA
      • 216.230.65.64/28 - ATLANTA, GA, USA
      • 63.77.79.192/27 - NEW YORK, NY, USA
      • 192.65.80.0/24 - SCOTTS VALLEY, CA, USA
      • 128.11.60.64/27 - NEW YORK, NY, USA
      • 128.11.92.0/24 - NEW YORK, NY, USA
      • 199.95.210.0/24 - NEW YORK, NY, USA
      • 199.95.206.0/22 - NEW YORK, NY, USA

      --
      chongo (was here) /\oo/\
  39. Re:Spam isn't effective - market forces don't appl by NineNine · · Score: 3, Insightful

    Actually, I know people who DO spam, and it is VERY effetive for them. Actually, market forces DO apply. To get the point at which you can safely spam without being shut down by a provider, you have to spend a LOT of money to get tier 1 or 2 bandwidth, and a safe server. Any mom & pop shop that tries to spam is shut down sooner rather than later. But if you have the money to buy the right bandwidth in the right location, you still can make quite a bit of money spamming.

  40. Spammers look for Open Relays by /dev/zero · · Score: 2, Interesting

    My server logs are full of relay attempts coming from cable modem and dsl users.

    I think that they just start scanning for SMTP servers and then attempt relays. I see various attempts addressed to "test9483@hotmail.com" or such, probably from the open relay probe. Once they get a live one, the spam spews forth.

    One could argue that anyone who operates an open relay should have their server overloaded, maybe then they would take care of their problem.

    OTOH, it's entirely possible that it is you that they'd go after, rather than the legions of spammers.

    Gordon.

    --

    He that breaks a thing to find out what it is has left the path of wisdom.
    -- J.R.R. Tolkien
  41. Since when is opt-in email marketing spam? by VPN3000 · · Score: 3, Funny

    Dearest Timothy & Slashdot crew, Can we make an effort to get your terminology up to speed? I find it troubling that you guys tend to try and get us all worked up by using misleading phrases in the headlines. SPAM = unsolicited email The service these guys are offering is solicited when users download software, fill out magazine subscriptions, etc. I don't see where this is spam. Is all email businesses send to obtain clients considered spam by slashdot? I hope not. I would hope we were a bit more educated than that.
    To my fellow readers, please don't fall for Timothy's silly attempt at enraging you. Go ahead and mod me down, but I just disagree with misleading posts. They do nobody any good and a company's image some harm, and for no good reason. Victor

  42. Actually one thing Microsoft does right (finally) by CrystalFalcon · · Score: 2, Interesting

    Internet Explorer 6 will block cookies from referenced sites, such as DoubleClick. These guys had better act fast if they're after the profiles on that Windows user base, because what they've got is all they'll ever have...

  43. Leading to another new venture by SanLouBlues · · Score: 2

    DoubleClick will also be providing their own SPAM blocking software which for $50/month will prevent their DART-mail customers from bugging you. This is expected to be the real profit-maker.

  44. Re:Spam isn't effective - market forces don't appl by seebs · · Score: 2

    Spamazon is "a big company". I've gotten spam from Dell, MicroWarehouse, Spamazon, Excite, Microsoft, and RealNetworks.

    The key is that they're all scum.

    Spam is very *cost-effective* - but that's not very effective in absolute terms. As long as backbones are willing to look the other way as long as the bills are paid, spam will be a problem.

    --
    My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
  45. SPAM in place of washington on 1$ bill is next by dnoyeb · · Score: 2, Insightful

    Though I realize double click could care less if SPAM works or not, just as long as companies think it does and they pay double click.

    So essentially double click will spam up, while advertising to companies that their SPAM works.

    Personally I have NEVER received one single SPAM email that I had even a remote interest in.

    For instance, you sign up for a mortgage with a company, and get SPAMed for some 'investment opportunity.' What does the one have to do with the other?

    Not to mention phone spam, and fax spam. I get more phone spam than anything. They have ruined my phone totally. Ever day I gotta run downstairs to grab the phone and look that the number is 'out of area' before I Ignore it. They should pay for the energy I burn up and down the steps. My fax machine fires up, only to be some real estate spam. My postal mail box is always busting fresh with spam from the big chain super markets and credit card applications. My olfactory nerves are spammed as I drive by Steve's soulfoud, but that kinda works...As the final insult, my email is spammed.

    Watch out, there will be spam on the one dollar bill next...

  46. Prey upon the Stupid by Bonker · · Score: 3, Interesting

    Who the heck buys anything off of spam.

    You'd be surprised.

    I recently spent several weeks doing my best to convince the people in my company's marketing department that they could not start sending unsolicited commercial email to potential customers.

    My arguments were the familiar reasons why USCE is so evil. Their arguments amounted to "Everyone else is doing it, so why can't we?"

    To this day, I have to tell my father-in-law about once a week that the "money-making business idea" he's found out about through a 'helpful email' is in actuality a get-rick-quick scheme, a pyramid scam or something similiar.

    Scarily enough, Spam *does* work. The people in my marketing deparment all have degrees! True, that doesn't say anything about their intelligence, but they had enough common sense to pass enough tests, (or kiss enough ass) to get through college sucessfully. To the more stupid, or those unprepared to deal with blatant profiteerism-- quite a few Spams prey on the eldery, trying to get them to 'invest' their social security checks-- Spam is a deadly trap.

    What's the saying? It was in an article on evolution a few weeks ago. Went something like:

    "Natural selection favors those who are too stupid to use birth control."

    --
    The next Slashdot story will be ready soon, but subscribers can beat the rush and slashdot the links early!
    1. Re:Prey upon the Stupid by jcr · · Score: 3, Funny

      Their arguments amounted to "Everyone else is doing it, so why can't we?"

      Hmm. How about: "Because if you do, I personally will kick the shit out of you. It's pretty hard to know where a spammer is, since they're usually so elusive, so if I get a chance, I'll make the most of it"?

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
  47. take a deep breath... by zama · · Score: 3, Informative

    Well, a couple people have pointed out that DARTmail is NOT a spammer product. But those people are in the minority so I'm going to drive this home:

    It's a premium email delivery engine. It is much too expensive for spammers. This is for publishers who maintain newsletters and house advertising lists. Hell, it's too expensive for a lot of publishers for that matter... Anywho, DoubleClick, like most email providers, is extremely uptight about their clients using opt-in only lists (albeit IIRC I think they still let you get away with pre-checked single opt-in). I know this personally from having them investigate mailings that had high rates of bounces and unsubscribes (it was a list import problem and the primary key wasn't properly parsed from the email address - I'm not a spammer!).

    Plus, there is nothing new about this - if you read the article, you see that it says this is DARTmail 3.5. DoubleClick has been in the email tech biz for a couple years now. v1 was scratch built, v2 was when they bought Flo, v3 is integrating Message Media's technology.

  48. Re:How about an opt-out clearinghouse? by Tackhead · · Score: 3, Interesting
    > It would be good if their software could connect to a central opt-out server and check each e-mail address before sending out spam. If the address is found in the opt-out server, it's removed from the recipients list.

    How about an opt-in clearinghouse?

    Users could register with the Doubleclick, the DMA, or the marketing agency of their choice with three flags set:

    • I wish to receive exciting offers via snail mail
    • I wish to receive exciting offers via telephone during dinner
    • I wish to receive exciting offers via email.

    Any request to be placed on the list would be validated, by either a request received in writing (with signature), a telephone call (with recording archived), or an email with a randomly-generated token ("Someone entered this email address on the opt-in website. They were using IP address xx.xx.xx.xx. To confirm your opting-in, please reply to this email with '54771989981' in the Subject: line").

    Any snail/phone/email list would be filtered through the opt-in list. If the address is not found on the opt-in server, no mail is sent.

    Oh, right. The only people getting the ads would be the people who asked for it. The rest of us would be spam-free.

    Can't have that, can we?

  49. someone who knows what spam is! by timothy · · Score: 2

    If you don't mind, I'd like to condense most of what you said here and use it in my stock spam-reporting boilerplate. Well-said, and righteous.

    timothy

    --
    jrnl: http://tinyurl.com/c2l8yr / foes: http://tinyurl.com/ckjno5
  50. Cookies on ad pages by wowbagger · · Score: 2

    I've instructed Mozilla to warn me before accepting any cookies, and anytime a banner ad tries to set a cookie on my system, it gets denied and that banner ad site gets added to my filters.

    I don't quite understand why Mozilla doesn't honor the "only from originating site" flag, but in a way I appreciate it - a banner ad that tries to set a cookie is like a houseguest who smokes...

  51. New Circle of Hell Established - film at 11 by jpellino · · Score: 3, Funny

    Hades - February 25, 2002 (AP) - Dante Alighieri returned from the dead today to appear at a press conference announcing a new Circle of Hell component to accommodate Internet Spam providers. The new Circle, 8.5, will house spammers and marketers who have been deluging internet users with allegedly helpful emails, up to hundreds per day. "We thought long and hard about simply tossing them into Bolgia 9 or Bolgia 10," Alighieri said, "they are certainly Sowers of Discord and Inpersonators, but they also have elements of Alchemists - trying to turn base electrons into gold. For these reasons, it was simpler to give them their own new Circle - 8.5, than to try and winnow out the separate elements." Alighieri's assistants at eDante Enterprises reiterated the choice - saying "We were going to implement a system of distribution into the existing Circles, based on the contents of the message headers, but we feel they deserve their own place - right near the edge of the pit. Plus, have you seen some of these headers?" The existing denizens of adjoining Bolgias have 90 days to file protests, which eDante representatives say are already coming in fast and furious. "The most common complaint has been 'eeeeew - spammers?!' and that's mostly from the Evil Counselors in Circle 8 and Traitors in Circle 9." Doubleclick, and Cantor and Siegel were unavailable for comment.

    --
    "Win treats sysadmins better than users. Mac treats users better than sysadmins. Linux treats everyone like sysadmins."
  52. Heh, heh by d0n+quix0te · · Score: 2, Funny

    Tried going to the link but no avail. Then I realized my .hosts file! Doubleclick is set to 127.0.0.1 :)

    Can anyone mail the actual text?

  53. Re:How about an opt-out clearinghouse? by jgerman · · Score: 2

    Oh, right. The only people getting the ads would be the people who asked for it. The rest of us would be spam-free.



    That's not a problem, that's the ideal situation. People who hate Spam aren't going to click. Believe me if Spammers could filter out those who absolutely would never click they would, it would allow them to send more mail to those who do follow links.

    --
    I'm the big fish in the big pond bitch.
  54. Here's a better list... by gusnz · · Score: 2

    SmartIn Designs has an excellent list as well, one of the best host-blockers I have come across for this and I did used to maintain my own. DoubleClick, be gone.

    Several formats and levels of protections are available, so check it out even for the docs. You'll probably want to trim it down a bit... the largest list is pretty damn large.

    Anyone know of any other ones out there? I think using a CVS-like system to maintain a decentralised host blocking list could be a good idea... anyone trying this already?

  55. They provide instructions for Opting Out by GuNgA-DiN · · Score: 2, Informative
    You can find instructions for opting out of a single mailing list here: http://www.doubleclick.com/us/corporate/privacy/pr ivacy/email-opt-out.asp.


    But, this sucks because if my name is on 300 lists than I have to opt-out of each one individually. Why should I have to go through all this hassle to prevent someome from sending me something that I never asked for to begin with!?!?


    We should right to our leaders and representatives to ask them to pass laws against this kind of thing. Double Click should work on the "Opt In" principle instead. Don't send a goddam thing unless I specifically request it!

  56. Marketers---Blah! by Grendel+Drago · · Score: 2

    They're marketers. You should be surprised that they manage to avoid choking to death on their own snot.

    --
    Laws do not persuade just because they threaten. --Seneca
  57. Credit card "opt in" by coyote-san · · Score: 2

    You do NOT "opt in" to getting continuing mail when you make a purchase.

    In meatspace, this is why I usually pay cash and never return warranty cards.

    But on the net (and on the phone) your only option is paying by credit cards, and I've so fscking tired of getting spam for YEARS because I once purchased a christmas gift that I'm actually cutting back on my online purchases because of it.

    If I make a purchase, you can get away with ONE follow-up catalog. But that's it - I don't want to be on your mailing lists, I don't want to be shared with your affiliates. You can get away with an opt-out box, but only if it's well-placed and visible - no 4-pt fonts buried on a page two links away from where I provide my information.

    --
    For every complex problem there is an answer that is clear, simple, and wrong. -- H L Mencken
    1. Re:Credit card "opt in" by Yottabyte84 · · Score: 2

      try out sneakemail.com, free service for dealing with this sort of thing.

      I use thier perl command line client, so all I need to do when I buy something is type './sneakemail.pl -v -na company' and thiv them the produced address. If they spam it, I tell sneakemail to bounce stuff to that address.

  58. Re:Spam isn't effective - market forces don't appl by JatTDB · · Score: 3, Interesting

    I get periodic email with special offers, information, even (GASP!) updates to privacy policies from a number of major online retailers. They are few and far between (1 or 2 per business per week). They only come from the ones with which I do business. They always come from the same email address. This is not spam. Hell, most of these companies will gladly provide you with information on how to remove yourself.

    Spam is an offer for a penis-enlargement pill from a randomly-generated Yahoo account. Spam is (as best I can tell) a Japanese porn site sample. Spam is a make-money-fast offer. Spam pulls tricks to hide the sender. Spam will send the same message to the same nonexistant address 50 times.

    Pick your battles. If you fight them all, you will not win (unles you're one of those blackholes-will-save-us-all-from-evil types, in which case have fun on your small isolated island of the internet).

    --
    "That's Tron. He fights for the Users."
  59. Re:How about an opt-out clearinghouse? by Tackhead · · Score: 2
    > > The only people getting the ads would be the people who asked for it. The rest of us would be spam-free.
    >
    > That's not a problem, that's the ideal situation.

    Oh, I agree. Unfortunately, it is a problem if you're the DMA or some other bunch of marketing goonz.

    Historically, the DMA's "problems" seem to get fixed by Congress with greater frequency than our "problems".

    This may be changing - the FTC has asked for a national do-not-call list. Although it's opt-out, it's enforced by law, not "voluntary compliance on the part of the DMA". See, for instance, the FTC's press release on the FTC proposed national "Do Not Call" registry.

    In typical fashion, DMA lobbyists are out in force to try and shut this one down. With overwhelming grasroots support for such a proposal, Congress might not bow to them this time. Perhaps a letter to your Congresscritter might be in order?

  60. Re:Spam isn't effective - market forces don't appl by seebs · · Score: 3, Interesting

    What you're getting may not be spam. Other people I know get spammed by some of the big retailers. I probably got about twenty spams from MicroWarehouse before we threw them in the filters.

    All the stuff you're talking about adds to the annoyance, but it's not *necessary* for spam. For it to be spam, it has to be unsolicited, bulk, and email. That's it. If I didn't ask for it, and lots of people are getting it, it's spam.

    Sure, Amazon is glad to tell you how to remove yourself; at one point, it was to send mail to "no-special-offers-ever-3@amazon.com". But they don't always honor removes.

    They're in our spam filters because (and yes, I called and verified this with them) they have said they will *NEVER* ask for permission before sending their promotional mailings. You know that little "Send me special offers" checkbox most places have? They've said they won't have one, and that they'll spam until told to stop.

    There are lots of companies that ask first. I do business with them, and I lose only a few sites that, frankly, weren't doing anything for me to begin with.

    --
    My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
  61. Wrong Information in /. Submission by pclinger · · Score: 2, Informative

    Everyone,

    If you actually go to the page and look, you will see that this is OPT IN. It's not spam like the submitter said. Everyone is going off the hook without looking at the page and seeing how it works. It works just like Post Master Direct.

    Webmasters can sign up, people join different lists (OPT-IN) and then they get emails from advertisers, and the webmaster makes some money. The people opt into getting mail about things they are interested in, and can opt out at any time.

    This is NOT spam. Spam is when you do not authorize the person to send you mail.

    From their Web page:

    "DARTmail provides technologies such as List Generator and Preference Center that allow your subscribers to opt-in and manage their subscription through branded, seamless Web forms integrated with your Web site."

    Get your facts straight before posting some crap that is not true. It's sad that the /. editors would not read through the page to realize that this is not spam.

    --
    /. editors made it impossible to link to file:///c:/con/con in my sig. Please just type it in
  62. the apathy patrol by timothy · · Score: 2

    You're right about not convincing the bad ones, maybe, but just once I'd like to have a chain of evidence stretch taut, seize, and throttle a spammer, who will then hang for all to see over a pit fuming with fire and brimstone.

    The apathy you describe, Yes, is the usual reaction, but having boilerplate (which I meant in the second sense you name) to fire off saves me a lot of angry typing :)

    timothy

    --
    jrnl: http://tinyurl.com/c2l8yr / foes: http://tinyurl.com/ckjno5
  63. OmniWeb (If you're on a Mac.) by jcr · · Score: 2

    If you're on a Mac, I recommend OmniWeb, which has excellent cookie-dropping and URL filtering features. My default cookie action is "accept, drop at end of session", and I can set the sites whose cookies I want to keep. (connect.apple.com, slashdot.org, and about half a dozen others.)

    In OW, you can write up a list of regex's to filter. I haven't seen anything from

    /ads\..*\.net/
    /ads\..*\.com/
    /*banner*/
    /.*\ .doubleclick\.net/

    for quite a while now.

    It's pretty sweet..

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."