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Apple Wins the 2002 Technical Grammy Award

Posted by pudge on from the win-an-oscar-and-we-can-talk dept.

Therlin writes "For the first time the first technical Grammy given to a PC Company, and that company is Apple. From the original Macintosh with its built in recording capabilities to iTunes and iPod, Apple has stayed ahead of the game." See Apple's Press Release for the official spin.

8 of 20 comments (clear)

  1. Most importantly... by PoiBoy · · Score: 3, Informative
    For those too impatient to read the press release firsthand, here's the most important paragraph in the article:

    Apple strives to protect the rights of both intellectual property owners and consumers alike and believes there is a "middle path" in digital music distribution which actively discourages the theft of music, while at the same time preserving consumers' rights to manage and listen to their legally-acquired music on whatever devices they own. Apple's iTunes and iPod are leading examples of responsible, successful digital music solutions that are embraced by both consumers and the music industry.

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  2. Re:My heavens... by p940e · · Score: 3, Interesting

    Yo....at Berklee college of music we use only macs for production/composition and stuff. Berklee alumni account for a good chunk of the music industry and it's 'release quality music.' Go pick up a 'keyboard player' or 'electronic musician' magazine. See how many artists are using macs (often with Digital Performer and or Pro Tools).

  3. Re:My heavens... by Otter · · Score: 3, Informative

    This is the first Technical Grammy to a computer company. Robert Moog is the other recipient this year. Les Paul won one for the electric guitar last year.

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  4. apple v apple by cosmo7 · · Score: 2, Interesting

    makes you wonder whatever happened to the beatles' beef with apple.

    the company (apple computer) was expressly forbidden to take part in the music industry.

    1. Re:apple v apple by DavidRavenMoon · · Score: 3, Informative
      OK here's the whole story, and it wasn't a legend! When Apple Computer came out, Apple Records' lawyers contacted Apple and told them to change their name. Apple responded that since they made computers and not records, no one would get them mixed up. Apple Corps said "OK but you have to agree not to go into the sound recording business."

      Flash forward to 1984, and the new Apple Macintosh could play back sound. One of the sound files was a xylophone. Apple legal said "No instruments or music!" so the sound was changed to the familiar Sosume. When Apple legal asked what the name meant the engineer said "It's a Japanese word."

      As a foot note, since Apple had become such a fixture in the recording industry, Apple Corp decided to take them to court again in the 90's and won some undisclosed settlement.

      Ironically George Martin use a Mac to mix and master the Beatles Anthologies!

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  5. Re:My heavens... by Anonymous Coward · · Score: 2, Insightful

    It seems that you just have a little chip on your shoulder regarding Apple. Check yourself.

    Apple's getting the award because they've done more than any company in terms of making the non-linear recording/production studio accesible to the little guy and big guy alike. The PowerPC *still* handles audio better than either the Athlon or Pentium, and the systems that are built around them by Apple are better suited for the task.

    Ask anyone worth their salt in Audio Engineering... And stop shooting from the hip when you post here ;)

  6. Re:My heavens... by DavidRavenMoon · · Score: 4, Informative
    Far as I know, more release quality music is done on an Atari ST's than is done on a Mac. Why not give them a Mac? They were revolutionary. But oh yeah, they're not cool.

    All the ST could do was MIDI sequencing. And the main reason people used them was they had built in MIDI ports and were cheap! Steinberg made music software for the ST and the C64 too. Most pro studios run ProTools on Macs nowadays to record, edit and mix audio. I remember two years ago when every Grammy winning CD was either recorded, edited, mixed or mastered on a Mac. I'm a musician and run a few apps, mainly Stienberg's Cubase VST on my G4 using an M-Audio Delta Audiophile 2496 sound card for both audio and MIDI.

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    -- if it was so, it might be; and if it were so, it would be; but as it isn't, it ain't. That's logic - Lewis Carrol
  7. A few links for more info by Mononoke · · Score: 2
    Here's the official Grammy site's take on Apple's award.

    Previous Tech Award winners are listed here.

    (Yes, the Grammy site is hosted on AOL. Almost as good as akamai, I suppose.)

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