Slashdot Mirror
Interview With Editor of MacUser UK
Noodlenose writes "I've posted the second part of my interview with Ian Betteridge, the new Editor of MacUser UK. He gives a couple of quite interesting statements on the future of Apple, Jobs, and the competition of print and internet." Also see the first part of the interview.
Nice article,
As usual in all things technology based the UK is about 18months behind US. It was true in Internet and it seems to be true in Apple retail.
I am lucky I live in London, and get to see a number of Apple retailers as I travel round west end.
There are now at least 3 very prominant stores on Tottenham Court Road (the main PC selling area in London), each of thes has AT LEAST half their window displays featuring Apple hardware (including new iMac) simply because it looks stunning. Each store has at least one person who really knows Apple and is happy to help out - I know because I was asking for some really weird add on bits for my Ti500.
More interesting is the fact that Selfridges, John Lewis and I believe Harvey Nicols, all three VERY large department stores are stocking Apple goods. The customers in these stores definately buy because of styling and as long as it can do what they want they would switch from PCs IMHO.
Finally Apple iMac advertising is EVERYWHERE in central London on Billboards and Bus stops.
So I think Apple are starting the Retail campaign in earnest here and I hope it works. I personally think they may be better off putting Apple retail experiences in EXISTING stores for the time being before they launch a flagship store in say Covent Garden in Autumn or next Spring.
TTFN
JOhn
MacUser UK puts most of the US computer press to shame. if you see it in the US it's well worth buying. I'm surprised that Dennis doesn't do a US version, though i guess their license might forbid them from doing that.
I know this is kinda off-topic, but after reading the article, the only thing I could wonder was: "How much do Mac's cost in the UK?" For example a: 500 MHZ iMac DV Special Edition (Snow Color). Interesting Article.
Most are probably unaware that there is a semi-official division of the English speaking print publishing world into two camps, one based in London and the other in New York, a division which has a long and complex history that might be of interest to a few of /.'s self-styled copyright scholars, but which i won't attempt to go into here.
Felix Dennis is one of London's most interesting publishers having gained considerable notoriety through the Oz obsenity trial of 1971 long before starting MacUser.
Now according to a link from this article Dennis is giving up on an eight year US involvement that started as Blender, "one of the first interactive magazines delivered on CD-ROM" and morphed into Dennis Interactive.
As one of the original editors for Australian Macworld I've followed the comings and goings of Mac mags with some interest.
Despite the Mac having had much greater success in market penetration terms in Australia than the UK, our three early titles gradually merged into one.
The MacUser licence here was acquired by the publishers of the locally created MacNews which operated the merged mag as MacUser until that too was merger with the local Macworld, so now the company that started MacNews publishes only Australian Macworld and our newstands carry a few UK and US Mac titles.
I hope that Ian Betteridge's prediction that the three UK Mac titles can survive proves to be accurate.
-- Our systemic servants do not good masters make.