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DoubleClick Settles Privacy Lawsuit
daemon lover writes "DoubleClick settles lawsuit and agrees to delete consumer information. " There really isn't a lot of substance in the
article beyond saying that they will adhere to a stricter privacy policy besides
purging their db.
There really isn't a lot of substance in the article beyond saying that they will adhere to a stricter privacy policy besides purging their db.
i t/press-releases.asp?asp_object_1=&press%5Frelease %5Fid=2584)
OK, I'll do your damn research.
"As part of this agreement, DoubleClick has agreed to adhere to the following practices and policies:
Clear Notice: The company's privacy policy will include easy-to-read explanations of its online ad serving services.
Enhanced Choice: If the company collects personally identifiable information, previously collected clickstream obtained by the company from across web sites can only be combined with the personally identifiable information after the provision of clear and conspicuous notice to the Internet user and receipt of the Internet user's opt-in choice.
Consumer Education: The company will undertake a consumer education effort, which includes 300 million consumer privacy banner ads that invite consumers to learn more about how to protect their online privacy. Over the last two years, the company has already voluntarily delivered 100 million ads relating to consumer privacy.
Consistency: The company will ensure that an Internet user's online data will not be used in a manner materially inconsistent with the privacy policy under which it was collected, unless the consumer has given permission to do otherwise. The company will take steps to require that a successor to DoubleClick's business does not use Internet users' online data in a manner inconsistent with the privacy policy under which that data was collected.
Purging of Data and Cookie Life: The company will institute internal policies to ensure the protection and routine purging of data collected online. The company will also purge online data it obtained during the course of testing the manner in which online and offline data could be merged. The company has also agreed to limit to five years the life of new ad serving cookies.
Settlement Compliance: A nationally recognized independent accounting firm will conduct annual reviews for the next two years of DoubleClick's compliance with specified terms of the settlement, expanding on DoubleClick's current auditing program with PricewaterhouseCoopers.
Legal Fees: Legal fees and costs of up to $1.8 million will be paid by the company. In the third quarter of 2001, DoubleClick publicly announced that it had accounted for this charge as part of its operating expenses."
(per http://www.doubleclick.com:80/us/corporate/pressk
The First Site I Visit Every Morning
http://settlement.doubleclick.net/settlement/
The First Site I Visit Every Morning
Isn't it amazing how corporate America can tell you one thing and mean something completely different? And they have buildings full of people who spend all their time engineering these misunderstandings?
It sounds to me like the only people winning here are the lawyers. They are the ones who get the little money there is in that settlement, not the people whose personal information DoubleClick already distributed.
On a side note, simply put lines in your hosts file setting *.doubleclick.net to 127.0.0.1 and you never get anything from them.
That was a blurb...there was hardly any info.
Be sure to visitPrivacy Policy
and...the settlement settlement.doubleclick.net
Interesting that they have a whole subdomain dedicated to this!
All of your advertisements are hosted by double click.
Printer: $50
Enough paper to print out total of collected consumer information: $8,000
A way to get around losing valuable information to a lawsuit: Priceless.
Capitalism Express, some things trickery can't buy, for everything else, well, you just don't need it anyway.
-1, Disagree is not a valid option. Troll, Flamebait and Offtopic are not a substitute.
Just curious. I'm still fuzzy on why anybody's worried about information being collected. So far, the only problem I've had with it is now my email address is recieving 'special offers!' a couple of times a day.
I'm not trying to tell anybody their concerns are unjustified, I'm seriously curious as to what I should be concerned about. In other words, if I take a stand against Double Click, I'd like to be educated as to why. That's all.
"Derp de derp."
Do we have a resource with more info on this issue?
DRM? No thanks, I'll just get it somewhere else...
Comment removed based on user account deletion
... dont... ...how bout instead of using frivolous lawsuits we tell em what we think of them the way the system wants us to... ... with our money... dont support them or those that support them... itll be hard sure but its also harder to watch hipocracy...
...so remember to think about the bigger consequences of what you propose before you try to represent an otherwise valid argument
you say we should sue them frivolously and yet most of the people with the same opinion as that usually also cry foul when a company sues someone that we would like to support...
unzip; strip; touch; finger; mount; fsck; more; yes; unmount; sleep
Yeah, I'm sure we can believe DC's word on this one, as they've been so helpful and honest in the past.
Lawyer: So we need to comply with this agreement as soon as possible.
DC VP: Sure, no problem. Hey Phil, delete the database, ok?
Tech: Alright, here we go...
*clickety click*
Tech: OK, it's all wiped out boss.
Later that afternoon...
DC VP: Got that backup of the DB restored yet Phil?
Tech: Almost done, just another GB to go...
-- "Government is the great fiction through which everybody endeavors to live at the expense of everybody else."
Well, weren't we talking about not supporting companies that support doubleclick? OSDN sleeps with whores, screw 'em.
funny munging
They are being put out of business. At least the business of privacy invasion. I was one of the attorneys on the case and you hear people screaming "sue them all" then they all scream "the lawyers get 1.8 million!" [PS - I don't see much of that, I'm a small solo firm.]
Pay no attention to the man behind the curtain with all your metadata.