Using Google to Calculate Web Decay
scottennis writes: "Google has yet another application: measuring the rate of decay of information on the web.
By plotting the number of results at 3,6, and 12 months for a series of phrases, this study claims to have uncovered a corresponding 60-70-80 percent decay rate.
Essentially, 60% of the web changes every 3 months." You may be amused by some of the phrases he notes as exceptional, too.
Are google claiming that they can check through the entire internet inside a timescale of 3 months, ready to check through again at the start of the next quarter?
Surely this can't be true. Check Google's cached pages - see the dates on there?
Google is turning into another history book.
Roadkill is yummy.
It seems to me that in a way, the web is like an organism, whose smaller constituents are constantly (or not so constantly, depending on the webmaster) renewing themselves. It's a truely adaptive medium, and thus drastic change in short times like this as interest shifts should be quite expected.
That said, this is one of the many ways in which Google is an invaluable tool for research. Not just finding information, but generating it. Thanks Google!
For once, that is on topic. I'm glad to see that the phrase 'bill gates sucks' had the lowest decay rate of the phrases that the guy tested for.
How long until all the cheesemakers have fully decayed and are no longer blessed?
I don't look forward to that day.
Long live cheese and cheese makers!
Saying your OS is the best because more people use it is like saying MacDonalds make the best food
It would also be interesting to see how much of the web no longer exists... like at what rate the web is dying. God knows there's enough dead links out there...
Once upon a time...
But, it is interesting to see his results. I can only imagine that if Archive.org did a study like this, they would be able to make a more legitimate conclusion. Perhaps some collaboration is in order?
I only do this since I know an angelfire page will get /. and reach bandwidth limits fast! However, there is a pretty excel chart on there so bookmark and come back much later.
Web Decay
by Scott Ennis
4/26/2002
Knowing how anxious most companies are to keep their web content "fresh," I was curious how "fresh" the web itself was.
In order to come up with a freshness rating for the web you need to sample a very large number of pages. Not wanting to do this, I opted to use the Google search engine as a method for reviewing the web as a whole.
My hypothesis is this: By searching Google using some common english phrases and returning results at various time points, a baseline can be reached for the common rate of freshness of overall web content.
I took the total number of pages found for each given phrase at 3, 6, and 12 months. I calculated a percentage for each of these points based on the total number of results found with no date specified.
For example: Phrase 3 mos. 6 mos. 12 mos. Total
buy low sell high 4700 5470 6200 7830
60% 70% 79% 100%
Note:
This method excludes any pages which are not text and more specifically, not English text.
This method relies on a random sampling of phrases.
Using this methodology I determined that the average rate of decay of the web follows a 60-70-80 percent decline at 3, 6, and 12 months.
Therefore, If a company wants to maintain a freshness rate on par with the web as a whole, their site content should be updated at the inverse rate. In other words:
60% of the site should change every 3 months
70% of the site should change every 6 months
80% of the site should change every 12 months
The only way to do this effectively is to either have a very small site, or have a site with dynamically generated information.
The following graph shows the decay rate for a few phrases. I selected these phrase to display because of their unique characteristics.
bill gates sucks--This phrase had the lowest decay rate of any phrases I searched.
life's short play hard--This phrase had the greatest decay rate of any I searched (note: this search was also very small).
blessed are the cheesemakers--This phrase was relatively small, but demonstrates that quantity of pages may not be important in determining decay rate.
late at night--This phrase returned the highest number of results of any I searched and yet it also adheres closely to the 60-70-80 rule.
Conclusion:
Web content decays at a uniform, determinable rate. Sites wanting to optimize their content freshness need to maintain a rate of freshness that corresponds to the rate of web decay.
The ultimate network admin tool needs HELP!
Digital libraries and World Wide Web sites and page persistence
Sig: What Happened To The Censorware Project (censorware.org)
From the evidence, he searched for very few phrases. The sample size is way too low to be representive of the web - which some estimates put at several billion more pages than there are people on the planet! There are no signs of more than about 5 different phrases being searched for here..
Can a few simple searches on Google really generate a large enough sample to draw such large conclusions?
The report is one page long, hosted on Angelfire. There is no substantial data to back up his claims. Is this report reliable in any way?
I'm amazed this got posted on the front page of Slashdot..
This makes the job of Archive.org - like sites damn tough.
P.S. Are we losing information at a comparable rate to generation....?
He creates a problem for himself by not providing us with his raw data, making any subsequent verification of the trend difficult. In fact, the one data set he gives us:
Phrase 3 mos 6 mos 12 mos. Total
buy low sell high 4700 5470 6200 7830
60% 70% 79% 100%
seems to demonstrate the opposite of the trend that he describes. Indeed, a current search on google shows about 1,270,000 results (makes you wonder when he did his searches that the current number of results is so many orders of magnitude in difference). The methodology also fails to take in to account any growth in the size of the web, which could mask the effects of decay.
Yet another crippling bombshell hit the beleaguered web community when recently IDC confirmed that the web accounts for less than a fraction of 1 percent of all server usage. Coming on the heels of the latest Netcraft survey which plainly states that the web has lost more market share, this news serves to reinforce what we've known all along. The web is collapsing in complete disarray, as further exemplified by failing dead last in the recent Sys Admin comprehensive networking usage test.
You don't need to be a Kreskin to predict the web's future. The hand writing is on the wall: the web faces a bleak future. In fact there won't be any future at all for the web because the web is decaying. Things are looking very bad for the web. As many of us are already aware, the web continues to lose market share. Red ink flows like a river of blood. Dot-coms are the most endangered of them all, having lost 93% of their core developers.
Let's keep to the facts and look at the numbers.
The web leader Theo states that there are 7000 users of the web. How many users of other protocols are there? Let's see. The number of the web versus other protocols posts on Usenet is roughly in ratio of 5 to 1. Therefore there are about 7000/5 = 1400 other protocols users. Web posts on Usenet are about half of the volume of other protocols posts. Therefore there are about 700 users of the web. A recent article put the web at about 80 percent of the HTTP market. Therefore there are (7000+1400+700)*4 = 36400 web users. This is consistent with the number of Usenet posts about the web.
Due to the troubles of Walnut Creek, abysmal sales and so on, the web went out of business and was taken over by Slashdot who sell another troubled web service. Now Slashdot is also dead, its corpse turned over to yet another charnel house.
All major surveys show that the web has steadily declined in market share. The web is very sick and its long term survival prospects are very dim. If the web is to survive at all it will be among hobbyist dabblers. The web continues to decay. Nothing short of a miracle could save it at this point in time. For all practical purposes, the web is dead.
Fact: the web is dead.
testing out my trending skills
I'm not impressed. The article does not define what he means by decay, or how he measured it, except in the vaguest of terms. The analysis of the data is poor; anyone interested in decay would suspect some kind of exponential decay. They would therefore plot the data logarithmically, and perhaps calcualte a half life. Piss poor.
Ne mæg werig mod wyrde wiðstondan, ne se hreo hyge helpe gefremman.
Tim Berners-Lee wrote :"There are no reasons at all in theory for people to change URIs (or stop maintaining documents), but millions of reasons in practice.":
http://www.w3.org/Provider/Style/URI
and advocated creating a web where documents could last, say, 20 years and more
Wow! What a wonderful, in-depth, study! Is there any link to a scientific paper on that page that I am missing or is that everything? I mean, how can someone claim something just showing us a few numbers and an excel graph.
:)
I appreciate the topic very much, but some more material on it is needed. This study wouldn't be complete enough even for high-school homework...
And look at his homepage (just remove the last part of the url). The most pages are more than two years old... that's decay!
Seriously speaking, just look for a few more sources before you accept a story.
On a similar note, I was curious to see what the CowboyNeal content of the web is. As luck would have it, a precise answer can be found easily.
:)
:P
Google gives us the following interesting results:
3,840,000 sites contain the word Cheese.
1,640 sites contain the words CowboyNeal and Cheese.
Therefore, 4.27083333333333333333333333333e-2% of cheese related sites contain a reference to CowboyNeal.
As cheese is a randomly chosen word with no special connection to CowboyNeal it is reasonable to assume that 4.27083333333333333333333333333e-2% of all sites contain a reference to The Cowboy (Assuming the number of sites dedicated to CowboyNeal equals the number dedicated to ignoring him).
So there we have it. The web is 99.957291666666666666666666666667% CowboyNeal free.
I said the results were "precise", not "accurate".
I am a Karma Library.
I can't even find my page on google anymore. I don't know if it's just because my site's unpopular, or because it has the same name as an online retailer. In any case, it's not searchable anymore, and my guess is that it was removed as "dead".
Once you have put a page on the Web, you need to keep it there indefinitely. Read more. Slow news day, eh?
I don't claim this is the authoritative answer, or an in-depth study, but the raw data comes from Bill's very own MSN search: bill gates sucks, check it out...
Google SOAP thing for compare-stuff is in the pipeline...
Our weblogs show that google visits our site (www.up.org.nz) atleast monthly, and it is by no means a huge traffic drawing site in the global senee. Its' last visit was on 13th April, drawing 1888 hits...
Looks like 100% of the link mentioned in this article decayed in a little under 5 minutes!
Cheers,
Bowie J. Poag
Yeah, in bytes. I wonder how many digits that would be?
Cool! Amazing Toys.
Are google claiming that they can check through the entire internet inside a timescale of 3 months, ready to check through again at the start of the next quarter?
I don't know if that's all that far-fetched. I know Googlebot last hit my site on April 7th, crawled every page in my domain over the course of 12 hours, and current searches of their cache show content I'd updated at that time. They seem to visit every month or so.
Perhaps it's based on the traffic they detect to a given site through their CGI redirects... but I'm not a large site, my primary webserver is a Pentium 90. :)
crawl4.googlebot.com - - [07/Apr/2002:13:36:32 -0400] "GET /broken_microsoft_products/ HTTP/1.0" 200 128854 "-" "Googlebot/2.1 (+http://www.googlebot.com/bot.html)"
Fire and Meat. Yummy.
While the numbers clearly aren't totally random, they are very fragile indeed. Some people have had a change of two orders of magnitude, within a week. And in these cases, there have usually been no real world events that could explain such a change. I guess the google page hits numbers depend as much on the internal google structure, as on the number of actual pages on the web.
So I doubt google page hits statistics is a useful research tool. Nonetheless, it can be fun. Here are some google hall of fame lists:
- A list of the most famous Danes according
to google.
- A list of free software
celebrities according to google.
- A list of Emacs contributors sorted
according to google hits.
- A list of sequential artists sorted
according to google hits.
- A list of OS (Kernel) Mindshare sorted
according to google hits.
PS: Mail me to suggest new entries to the lists... I noticed that a paper I wrote a LOT of years ago can still be found online somewhere.. so I suppose that although -in the average- web pages do disappear, if those pages contain documents, they will survive the death of their original webpage.
not that it was an interesting document - just a little paper about nothing important. But still, it's out there.
My thoughts? I think that as long as a website can be "saved" in some form, its content will be available in other forms for a long amount of time.
this should make people think, especially those who put copyrights on their webpages, or don't want some information to spread around.
could we say that information want to be free as long as it's downloadable?
hmm..
-- There are two kind of sysadmins: Paranoids and Losers. (adapted from D. Bach)
What's so special about the cheese makers?
It's not meant to be taken literally. It refers to any manufacturers of dairy products.
-- Monty Python, Life of Brian
What scares me here is the conclusion that web sites need to change their content 60% every 3 months. This is not freshness, this is reorganizing to re-organize. If you are considering doing this, you had better seriously re-consider your future. Its an interesting study but a good meme doesn't die simply because the catch-phrases are tired.
At faculty meetings at our school I sit with a bingo card. On it are a series of catch-phrases. We listen for the catch-phrases and shout out when we have finished our cards. B***SH*T is the game and to reduce your content to a series of reorganized catch-phrases is like having a marketing guy develop foreign policy.
Anyone willing to write the perl module that searches for the latest catch-phrases and inserts them randomly into your web content. Yeesh!
Using Google to calculate Tooth Decay.
For example, most web pages linked to in slashdot articles.
The study I posted on Angelfire appears to have reached a bandwidth threshhold. I've made the same study available here:
http://helen.lifeseller.com/webdecay.html
I've also included a link to the raw data I used.
Read any good sonnets lately?
The key to making links that don't rot is to design a URI schema that's both independent of any redesigns of your site and independent of any particular way of doing things.
y &threshold=3&commentsort=3&tid=95&mode=nested&pid= 3434535 - what is it telling you that it doesn't need to?
.pl is a bad idea. What happens in 4 years time when SlashDot is running on PHP, or Java, or Perl 7, or a Perl Server Page, or ASP? Then there's the difficult-to-decode query string that tells you nothing about the link other than "this is the information the server needs to locate your page at the moment", and doesn't give you much faith in it living forever.
6 511/51/post#here is a URI to reply to a random comment on k5.
Let's look at a few examples.
The URI to this page is http://slashdot.org/comments.pl?sid=31884&op=Repl
Well, for a start, that
Now let's look at an equivilent Kuro5hin URI.
http://www.kuro5hin.org/comments/2002/4/29/22137/
For a start, you can't tell what application or script is serving you the page, and you can't see what type of file it's linking to; both these things can and will change over time.
Second, there's a date embedded in there; you can see the developers, if they ever decide to change the meaning of '/comments', using that date as a reference; if the URI is before the change, they can map it onto the new schema or pass it onto legacy code.
Having the date in the URI is good because it allows you to determine when the link was issued, and map it onto any changes or pass it off to a legacy system as required.
Now let's take an apparantly good link on my now horribly out of date site, aagh.net.
http://www.aagh.net/php/style/ links to an article on PHP coding style.
Certainly, hiding the fact that I'm using PHP to serve this document is good, and shortening the URI to remove the useless querystring is good (you can't see one? Good, that's the point), however, this URI may well stop working in a few weeks; I'm planning a redesign and the old schema may well not fit in well with it.
A short yyyymm in there could have made all the difference; a simple if check on the URI's issue date would keep it working.
The moral of the story: Think about your URI's when you're designing a site. Try to remove as much data as you can without painting yourself into a corner.
This seems so totally- "if everyone else is
jumping off the Brooklyn Bridge, then we
should to" by itself that it discredits what
sliver of credibility the article had. Using
a web-wide average as a guideline for what
a particular web site "should do" is
meaningless. Web sites should present timely,
appropriate information that is useful to
those who visit. Some sites deal with
material that changes frequently (stock quotes
and sports sites should be presumably updated
regularly) and some sites deal with material
that does not change frequently (no need to
redo your tech support documents for long-
out of production products every week.)
This notion of `freshness' is ill-defined,
poorly measured and of dubious value.
It's psychosomatic. You need a lobotomy. I'll get a saw.
The key to making links that don't rot is to design a URI schema that's both independent of any redesigns of your site and independent of any particular way of doing things.
You can't mod_rewrite a domain name that you have lost control over. If you have a popular site hosted on a university's server, and then you graduate, what do you do? If you put up a site, some Yakkestonian trademark holder takes it from you in WIPO court, and you're forced to go to Gandi.net to get a new domain, what do you do?
Will I retire or break 10K?
http://helen.lifeseller.com/webdecay.html
Read any good sonnets lately?
The analysis of the data is poor; anyone interested in decay would suspect some kind of exponential decay. They would therefore plot the data logarithmically, and perhaps calcualte a half life. Piss poor.
So when can we expect to see your rigorous analysis? Or were you just bitching?
Nope, no sig
Once you have put a page on the Web, you need to keep it there indefinitely.
How is this possible if you happen to lose control of the domain? I wrote a letter to Tim Berners-Lee about this issue.
Will I retire or break 10K?
It may be a valid thesis that you are putting forth. It does occur to me, however, that you seem more interested in having someone else prove it for you. Your rather cursory investigation and lack of basis neither lends credence to your theory nor compels one to take it seriously. If you desire the respect of the scientific community then I suggest you put a little more work and effort into it.
Why do so many people use crap like Angelfire, Tripod, Homestead with all their bandwidth limits, restrictions, ads and blocking of remote image loads?
;) Of course, then it isn't worth looking at, so who cares if it is even hosted.
Not to mention that well over 50% of the time any search engine result that points to Angelfire in particular points to a 404 Not Found. This is much more than what I experience with other sites. Do their users get kicked off often, or just go away, or what? I don't even bother clicking on those results unless it looks like the content is truly compelling. And thank God for Google's cache.
I can understand if some truly can't afford hosting, but even for these people, even Geocities is much better!
Somehow I doubt the majority of those people using Angelfire, Tripod, etc can't afford hosting.
Well, after the dot-com world gets a little more squeezed, those sites may no longer exist. Too bad that many people won't bother rehosting their content and will just drop off the web.
olm.net offers Linux based hosting for under $9/month. No I don't work for them, but I am a (satisfied) customer.
$9 a month - and you won't piss off your users.
(Yes I know their other packages are more - but the $9 a month package is better than any of the free services)
Don't EVEN get me started on organizations and commercial BUSINESSES (ack!) that use free hosting - that is so unprofessional. I don't think I'd want to do business with a company (even a local store) that wouldn't/couldn't pay $9 a month to have a less annoying and more reliable website.
Of course, some of the content out on the Web isn't even worth $9/month, heck some of it has NEGATIVE worth.
Just because it CAN be done, doesn't mean it should!
I love how this very page seems to have died... The web is a massive irony generator.
"Your superior intellect is no match for our puny weapons!"