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TV People Meter: Monitoring What You Watch

bj3g2j writes "CNN has an interesting article about the People Meter that is built by Arbitron. It seems that the device is portable and picks up on signals sent from the TV (and/or radio) to determine what people are watching. This is supposed to improve the accuracy of tracking viewer habits. The best quote is that 'it includes a motion detector to verify someone is actually wearing it.' Lots of motion while sitting on the couch? Interesting concept in light of the recent ruling in California."

43 of 155 comments (clear)

  1. big brother by Partisan01 · · Score: 2, Interesting

    Telescreens a la 1984?? Stuff like this freaks me out, there is no need for the TV to be a two way device, it was meant to be one way, the signal goes out, no need to get info back, trying to build functionality into a system like this is playing with fire.

    --
    ahh, the egg in the basket..
  2. Are your eyes open? by Innominate+Recreant · · Score: 5, Funny

    Will this device make sure that your eyes are open during the commercials, so that you won't be accused of stealing?

    1. Re:Are your eyes open? by Raul654 · · Score: 2, Informative

      It's been done.

      It was the next day, Brothers, and I had truly done my best morning and afternoon to play it their way and sit like a horrorshow cooperative malchick in the chair of torture while they flashed nasty bits of ultra-violence on the screen. Though not on the soundtrack, my Brothers, the only sound being music. Then I noticed in my pain and sickness what music it was that like cracked and boomed. It was Ludwig Van's Ninth Symphony, fourth movement. Ahhggggg! No. No. Stop it. Stop it. Please I beg of you. It's a sin! It's a sin! It's a sin!!!

      --


      To make laws that man cannot, and will not obey, serves to bring all law into contempt.
      --E.C. Stanton
  3. Depends by teslatug · · Score: 2, Funny
    Lots of motion while sitting on the couch?
    It depends on what you're watching ;)
  4. Arbitron Haiku by small_dick · · Score: 5, Funny

    Porno flick tonight
    Young couple in love
    Motion sensor pegs.

    --


    Treatment, not tyranny. End the drug war and free our American POWs.
    See my user info for links.
  5. New fasion by Mulletproof · · Score: 3, Funny

    Wow. Quite literally "Spy Wear"

    --
    You need a FREE iPod Nano
  6. Re:The big question... by Emil+Brink · · Score: 2

    Um, from taking the massive effort of actually reading the article, I can tell you this: the device is worn by the person watching. Not attached to the TV. Besides, your ability to associate the motion detection with something that is "put on the TV" makes my mind create weird images of how you watch TV...

    --
    main(O){10<putchar(4^--O?77-(15&5128 >>4*O):10)&&main(2+O);}
  7. Motion Sensor Alternative by GoRK · · Score: 2

    The coolest system I've seen to track when people are in front of a TV uses both a motion sensor and an electic field sensor to find out if people are there - moving or no. It was part of some really expensive home automation project.

  8. Re:Like TV detector vans in Britain? by dattaway · · Score: 3, Insightful

    Silly big brother and his vans. Well, these "television detector" vans may have to deal with computer monitors now:

    is that a licensed copy of Windows he is running?
    is that a DVD or a home video?
    just a screensaver?
    or is that a TV card?

    You are being watched. Your silence is appreciated.

  9. A Couple More Years by Rayonic · · Score: 2

    And this will be small enough to be included in the mandatory National IDs. It'll be a boon to the television industry. Mmm... instant "tickets" whenever we fast forward. Or time shift. Or blink.

  10. Interesting point in the article... by phillymjs · · Score: 4, Funny

    There was also more information on viewing and listening by young males -- a key demographic group for advertisers -- who are notoriously sloppy about recording their habits in diaries, Mocarsky said.

    Maybe once this thing comes into wide use, geek-oriented shows will get the ratings they should be getting and we won't constantly have to bemoan their cancellation.

    ~Philly

  11. Why I like this. by gnovos · · Score: 3, Funny

    It's very simple, I want this in my TV because I want to skew the results as easy as I can. I want the "Star Trek Marathon watching" demographic to skyrocket.

    --
    "Your superior intellect is no match for our puny weapons!"
  12. Look, you've got this whole thing wrong... by DJ+TG · · Score: 4, Interesting

    Take it from a guy in commercial radio. Arbitron only deals in radio ratings and internet radio webcasts. That's it. There's no TV tracking going on with Arbitron, no matter what the story says. They've done the diary thing for years, and now they're looking at a better way to track RADIO LISTENING. Your TV watching habits are safe. This entire process also requires the stations in the TSA (Total Survey Area) to have special encoders for the stations to be picked up by the PPM. If a station doesn't have the encoder, they're not picked up. Sucks for low-budget stations, huh? Nielsen could use a PPM if it needed to, and I'm sure they're considering it. However, they'd probably be better off using set-top boxes like they've been trying out. Just remember the following equations: Arbitron = Radio Nielsen = TV.

    1. Re:Look, you've got this whole thing wrong... by interiot · · Score: 3, Informative
      Actually, just search google for Arbitron peoplemeter television, and you'll find plenty of documents that indicate otherwise.

      For instance:

      • Arbitron's patented audio-encoding technology was developed as part of its Portable People Meter (PPM) system, a pager-size audience measurement system that tracks radio listening
      • as well as television, cable and satellite television viewing.
  13. Re:Like TV detector vans in Britain? by Space+cowboy · · Score: 2

    The frequencies radiated by computer monitors are significantly different to that of TV sets. Not to mention that the van can actually reconstitute the signal, inside the van, and record to VHS with a burnt-in GPS record and estimated distance and direction.

    They may be big brother (I don't care, I pay my licence fee and reckon it's well worth it) but they're not completely stupid.

    Simon

    --
    Physicists get Hadrons!
  14. Easily Defeated... by Controlio · · Score: 2

    Ok, so now to skew the results, I put one of those water-drinking toy ducks in front of the motion detector, and turn on Oprah. There you go, skewed results.

    Now the only thing that I may be in danger of, is Arbitron thinking that my wife really loves to give head when Oprah is on...

  15. Here's how it works. by Animats · · Score: 5, Informative
    The system works by encoding "inaudible" (or at least noise-like) digital data in audio. Arbitron has a patent on this. At the broadcast station end, there's an encoder, and the people meter has the corresponding decoder. The People Meter listens with a microphone.

    As to the Big-Brother aspects of the thing, Arbitron says this to broadcasters:

    • Measuring Compliance
      Compliance began with undocking the meters each day. We instructed panelists to undock their meters first thing in the morning and dock them in the recharging unit at bedtime. During November, the median undocking time on weekdays was 7:39AM, and the median docking time was just after 11PM. As expected, the undocking time was later on the weekend, around 9:00AM, as people tended to sleep later. The docking time was also later, 11:25PM, as people stayed up later (Figure 2). The PPM detects encoded media even while it is in the recharging unit, which means it picks up the clock radio in the morning and late-night TV viewing by people in bed.
    So they know when you've been sleeping. They know when you're awake. They know if you've been bad or good. So get out there and consume.

    The system covers TV as well as radio. Arbitron is partnering with Neilsen on this. The details are:

    • Encoding Status
      (As of July 18, 2001, in the Wilmington, Delaware test area)

      Of the 71 media outlets invited to participate, 63 are now encoding their audio full time.

      • All 38 radio stations.
      • All 8 local TV stations
      • 17 of 25 cable networks.

    The Arbitron Portable People Meter listens to audio, has a DSP, "extensive storage", and an uplink system via its docking station. So it could potentially be used as a bugging device if reprogrammed. One more small step towards the surveillance society.

    At least the current model doesn't have a GPS.

    1. Re:Here's how it works. by Lars+T. · · Score: 2

      Of course it doesn't use GPS, its main use is inside houses - no GPS reception there.

      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  16. Re:The Chinese know how to deal with junkies by fishebulb · · Score: 2

    3000 people, thats how many.

    how many die from the flu every year?

    how many from car accidents or just our good old legal drug alcohol

  17. Motion sensor of dubious value. by wadetemp · · Score: 2

    If I were an advertiser, I wouldn't be convinced that no-motion in front of television means anything.

    People that are zoned in on the television (and are therefore not moving all that much/often) seem more likely to be imprinted with advertising than are those who are more active while the television is on (indicating that they are probably not paying any attention at all.) I know if I am moving in front of the TV it's usually because I'm not paying any attention at all.

    And if the room lights are off, how does the motion sensor not detect the blinking lights of the TV as motion?

    1. Re:Motion sensor of dubious value. by wadetemp · · Score: 2

      because a motion detector doesnt use light

      Ok... sorry, I must be totally misinformed. What does it use? Gravitons?

    2. Re:Motion sensor of dubious value. by wadetemp · · Score: 2

      Never mind I did some research and answered my own question. Looks like infrared and "radar" type detectors are pretty common. But I know all the ones I've ever seen are tricked by light falling on them... and some of them are intentionally... like the driveway ones that turn on when you turn the headlights on in your car.

    3. Re:Motion sensor of dubious value. by ssheth · · Score: 2

      I imagine they would use accelerometers built out of tiny gyroscopes (kind of like what they use on the Segway). The accelorometer would let the beeper know when you were moving about or if it was just sitting in one spot. Even on the couch, most people tend to move around a little bit (reach for potato chips, drink coke, etc.).

  18. Re:Telescreens are great by uebernewby · · Score: 2

    Chirac a leftie? Uhm, no. Someone, I don't remember who, put it thus: 'Right now, the people of France have a choice between the corrupt right and the fascist right'.

    The original poster did have a point, btw. In Belgium, citizens are *required* to vote. All those people who don't really want to vote but have to, vote Vlaams Blok (=extreme right).

    --

    News and bla for computer musicians: http://lomechanik.net/
  19. Your computer by rebelcool · · Score: 2

    can listen to audio, has a DSP, extensive storage and internet access. So it could potentially be used as a bugging device if reprogrammed. One more small step towards the surveillance society.

    --

    -

  20. It's not so much what I watch... by DarkHelmet · · Score: 3, Funny
    It's the motion detector that scares me. Especially when it senses that I'm home alone. Especially when it senses excessive hand motion when I watch Robot Wars and Mick Foley's new co-host is on the screen.

    I'm afraid they'll discover me for the loser I am. I just hope none of these Spyware people read this. They might program a lockout onto the TV just for me and then I'd be pissed.

    --
    /^[A-Z0-9._%+-]+@[A-Z0-9.-]+\.[A-Z]{2,4}$/i
  21. Ummmmm by Sycraft-fu · · Score: 3, Informative

    You DO understand that this sort of thing is VOULANTARY, don't you? It's just like Neilsen TV monitoring. They'll ask you if you'd like to participate. Then they either send you a diary that you fill out on what you watched, or they hook a monitoring box to your TV. It's not like they kick in your door and force you to do this, they ask you to, and I believe you are compensated for your trouble. This is the same thing, if you don't like it, tell them no if and when they ask you if you'd like to participate.

    1. Re:Ummmmm by Bouncings · · Score: 2

      Should volantary selling of your soul be legal? Compelling question. Kind of goes along with docter assisted suicide, except that suicide actually reduces suffering.

      Volantary or not, this is DEFINITLY part of that there Axis of Evil.

      But seriously, I think they should include a urine sample so we can see which pot smokers are watching what.

      --
      -- Ken Kinder ken@_nospam_kenkinder.com http://kenkinder.com/
    2. Re:Ummmmm by Sycraft-fu · · Score: 2

      By getting this you are not selling your soul or even your personal data. They don't give a FUCK about you personally, it's your demographic they are interested in. These things AREN'T going to be sold, they'll work just like Neilsen units. They contact you, ask you if you want to participate. Ie so, you give them details about yourself, they send you one of these and tell you how to use it. What you listen to then affects ratings. When they are ready to change sample groups, you give it back and that is that.

      It is a small sample that is used, 5,000 people out of the whole US is Neilsen's sample, and it is NOT a perminant thing. They want a samle sample, based on a cross section they choose, not everyone who decides they want one, and it is a time limited thing.

      This is market research and, like any other kind of group research, it's the group trend you care about, not the individual. I've never participated in Neilsen ratings (several years ago my family was asked but since our area wasn't outfitted for the monitors we would ave had to keep a journal, and didn't want to bother) so I don't know for certian but I'm betting all data is collected in such a manner that it can't be tracked back to an individual. Also, they don't release individual results, noone cares, they want to see the group trends.

      I've done research (psychology research) and really, when it's group research individual results are wrose than useless, they are misleading. That's why you take a group, by doing stastical test you are able to correct for individual variation and give a real picture of what you can probably expect in terms of group behaviour or preferences.

      However if you hate and fear this sort of thing, I encourage you not to participate. In the fairly unlikely event you are one of the 5,000 they contact, just stuff the letter in the bin, they'll find someone else.

    3. Re:Ummmmm by Bouncings · · Score: 2

      Yes, they are gathering statistics. And no, they don't care about you. Having said that, your information is VALUABLE. It takes a lot of nerve for a company to think it can just ask for information and get it. I never participate in surveys unless they are not-for-profit, and I certainly wouldn't participate in one like this. It bothers me that other people do. It's only going to promote a more consumeristic society. We have enough consumerism in American society and I don't want any more.

      Corporate surveys (A) intrude on your privacy (whether it's personal or not), (B) are only used to market to you and fellow consumers more useless goods that you don't need and shouldn't want, (C) find out what levels of absolute bullshit you will put up with.

      Oh, yes, gee. Why wouldn't I want to give my information, free of charge, to a massive advertising network that will use it to ram me in the ass? Show me what GOOD this information -- which belongs to me -- will do. Then I'll give it to you without hesitation. More advertising and more consumerism and more credit card debt across America is NOT GOOD.

      I'm very close to giving up TV altogether anyway (I'm down to only PBS news), so they probably wouldn't care much for what I don't watch.

      --
      -- Ken Kinder ken@_nospam_kenkinder.com http://kenkinder.com/
    4. Re:Ummmmm by mpe · · Score: 2

      Yes, they are gathering statistics. And no, they don't care about you. Having said that, your information is VALUABLE.

      Actually in the case of the so called "Neilsen ratings" in the US, the statistics probably arn't that valuable. Indeed they are probably rather valueless. For the simple reason that the broadcasters know when they are likely to be monitored and thus change their output.

  22. Re:Telescreens are great by Lars+T. · · Score: 2
    A) In this election only 72.8% of eligible voters voted.
    B) Only 17.2% of those voted for Le Pen, who came in second.
    C) The "expected" second, Jospin, came in third with 15.85%, while Chirac got 19.4%.
    D) The other 13 candidates got 47,55% of votes.

    So Le Pen got into the second round, because there were more apathetic voters than usual, and more candidates than usual (of which there were only 2 extreme rights to split votes between, but 5 from the currently governing left coalition and 5 from the conservative opposition block). The dedicated voters (about as much as in the last election) got Le Pen in, and the "protest" voters (both those who voted for the coalition partners or extremists lefts, and those who didn't vote) got Jospin out of the race.

    --

    Lars T.

    To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  23. Re: WAR IS PEACE -- FREEDOM IS SLAVERY by Sycraft-fu · · Score: 2

    How many times am I going to have to explain this:

    THESE THINGS ARE VOLUNTARY. They are not going to be included in anything. What happens is the ratings firm, like Neilsen, asks you if you'd like to participate (they do this already) as a Neilsen home and have your viewing habits monitored. Now currently they either give you a diary, and ask you to fill it out, or they hook a monitoring box to your TV. This device is just a more accurate way to gague what you watch. Don't want it to know what your doing at a given time? Leave it in it's charger. Don't want it to know what you're doing at all? Say no, you don't wish to participate.

    You don't HAVE to be a Neilsen home. They asked me, but where I lived at the time it was journals, and I wasn't willing to spend the time filling it out so I told them no. Actually, I just never responded to them, but same difference.

    Most people WANT to participate, since then what you watch controls what is on TV. The Neilsen rating are one of the most important things in determining what happens to shows on TV. If you have a Neilsen unit, your viewing habits have a direct infulence on what shows stay and what ones go. That means what you like to watch, gets higher ratings.

    So, if you don't like this, just stuff the Neilsen letter in the trash if they happen to send you one. They don't care, they just ignore you and find someone else.

  24. Re:The big question... by rnturn · · Score: 2
    ``I don't think people would like a motion detector on their TV.''

    Heh, heh. You obviously don't have children. A motion detector could be useful for turning the TV off when they leave the room.

    But you're right. I wouldn't want someone tracking my viewing habits (though if they did, it'd foul up their statistical analysis something fierce). Besides, I watch it infrequently so I wouldn't be a valuable source of data for the networks.

    --
    CUR ALLOC 20195.....5804M
  25. Having fun with your PPM by martyb · · Score: 2
    From the article: The device uses sensitive microphones to pick up codes embedded in television, radio and even streaming Internet broadcasts -- and it includes a motion detector to verify someone is actually wearing it.

    Ummm, not necessarily. Consider the following scenario:

    • Record your favorite shows on your TiVo.
    • Before heading out to run some errands:
      • Initiate playback of these shows.
      • Move PPM from your belt to your dog's collar.
      • Lock dog in room with TV.
    • Run errands.
    • Move PPM back to your belt.
    • Watch ratings on favorite shows skyrocket!

    Of course, in this case, the PPM stands for: Personal Pet Meter!

    Of course, there's always directly hacking the PPM itself, but this is arguably more fun knowing that the ratings have gone to the dogs. =)

    If you still want to do some hacking, then take advantage of the Record-And-Send feature of a RePlay PVR; this requires help from someone whose shows are NOT encoded for PPM detection.

    • Have your buddy send you a copy of a show.
    • Compare your recorded copy against his.
    • Reverse engineer their encoding scheme.
    • Determine encoding for favorite shows.
    • Program computer to output favorite shows' encodings through your sound card and speakers.
    • Attach PPM to dog's collar.
    • Enjoy boosted ratings.

    For those who lack pets, you could always just continue to wear the PPM, but while the hacked encodings are playing, watch or listen to whatever you want -- while wearing headphones.

  26. Sigh by Sycraft-fu · · Score: 2

    Do you know who Neilsen is? They are the people that do TV ratings. These people are the Neilsen of radio. They actually, believe it or not, DON'T want everyone to have one of these. With research, you get batter data from a good sample than you do from a random portion of the population that you entice in other ways. Also it is certianly in their best intrests to keep the technology to themselves. They want to stay in bussiness.

    Incase you don't know how Neilsen works: They ask 5,000 people in the nation, based on certian selection criteria, to participate. IF you don't respond to their letter, they find someone else. They fit their sample population with monitor boxes on all their TVs, or just give them diaries in the event that the local infastructer doesn't support their system. After a given peiord, they switch to a new sample. The is the same thing for radio (it's all diaries right now) and also will work for TV.

    In the unlikely event you are selected (it is fairly unlikely given the population of the US) just stuff the letter in the bin, they'll go on to the next person.

  27. Re:Not privacy invader by mpe · · Score: 2

    Ad tracking is flawed on so many levels. Magazines, billboards, etc have no way of knowing the true demographic of people viewing the ads.

    Unless the ad requires people to contact someone in response. In which case different ads can have different addresses, telephone numbers, URLs or email addresses. Or even promoting using some kind of money off cupon. But that dosn't tell you if people would have bought it at the regular price.

  28. Here's a question for ya by rebelcool · · Score: 3, Insightful
    Who are YOU to dictate what I should and shouldn't do? Who are YOU to say I shouldn't participate in this if I so choose?

    Nerd hypocrisy at its finest. "Don't you tell me what to do because I know what's best for you!"

    And you wonder why nobody pays attention to the attitudes of the slashdot mind.

    --

    -

  29. Re:Like TV detector vans in Britain? by Gid1 · · Score: 2

    Back when I was a student, and couldn't afford a TV Licence, I got a visit from a TV Licencing officer. I told him the truth and said I had just got the TV, and was saving up for a licence. He replied "well, okay, but mind that you do!"

    I took the opportunity to ask him what they could do about PC TV cards, and also RGB monitors tied to VCRs (ie. no live display)

    He said "Dunno, but I'd expect we wouldn't have an f'in clue!"

    Digressing even further... a few years earlier my mother had tried to get a refund out of TV Licencing due to their mistaken records and had failed to get a reply. So, living in Bristol, home of TVL HQ, I doorstepped them. Managed to get a handwritten cheque out of them on the spot by sitting in the lobby for about two hours until someone came to speak to me. =)

    I used to think the TV Licence was worth it, but now that the BBC are spending the money on crappy idents, silly DOGs and "The Tweenies", I'm starting to think switching to an opt-in BBC Subscription when the analogue switchoff comes is a good idea.

  30. Re:Telescreens are great by Lars+T. · · Score: 2

    What are you, a moron? Do you think I made up these numbers? Can't your feeble, little, anti-democratic mind take the truth?

    --

    Lars T.

    To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  31. Re:Telescreens are great by Lars+T. · · Score: 2
    Sure, Mr. Airhead, I did neither find the 1995 results nor the the current results (first round only, of course).

    Which don't show that Le Pen got 4,804,713 votes this election and 4,565,946 last election (1995), which means he got 238,767 votes more this election which is a whopping 5% increase.

    Now tell me why you didn't find them, or better yet, why you should be allowed to vote under the election system you propose.

    --

    Lars T.

    To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  32. Re:Not privacy invader by gorilla · · Score: 2

    That only tells you how about the 'successful' ads you had. If you have one ad which is seen by 100,000 people, and 1,000 respond, and a second ad which is seen by 95,000 people and 1,000 respond, then you can't really tell anything about the people who didn't respond.

  33. Re:Telescreens are great by Lars+T. · · Score: 2

    Do your own research. If you find something to back up your silly opinion, feel free to post it. Exit polls can be made to mean anything, esp. when they are as "good" as those pre-election polls. The fact remains, this election's first round had the lowest turnout ever.

    --

    Lars T.

    To the guy who modded me down from perfect to terrible Karma - Apple haters still suck