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Sometimes, Microsoft is Right...

We've run a number of stories about RealNames over the years. To our credit, Slashdot readers and editors have mostly thought that RealNames was a foolish and pointless money wasting exercise to create an alternate DNS system that is neither, well, alternative or compatible with the DNS protocols. But recently, due to some shrewd marketing on the Part of Keith Teare, the RealNames CEO, they've gotten undeserved sympathy by painting themselves as victims of Microsoft. It is my intention to cut this off before it goes any further, to engage in some review of RealNames business and why it was a good thing that they went out of business. If you are interested in reading my thoughts about this, read on... A quick review: RealNames (then Centraal) first showed up on the Slashdot radar in 1998 when they inked a sales deal with Pre-verisign Network Solutions in which NSI would sell RealNames along with their other stable of internet "products." RealNames were very much pioneers in doing ethically troubling things for money on the Internet. Specifically, they were the first company to make a business model around manipulating search results for money. They also were trying to replace Network Solutions then-monopolistic control of domain names (a laudable goal) with a monopoly of their own (not so laudable), with their RealNames "augmenting" the DNS system in the Internet Explorer Browser and within search engines with which they had inked sales deals.

Now many many users of Slashdot have expressed their dislike for search services that order results based on cash, and many of us don't use IE, so the question comes up: why should we care about RealNames at all? Why does the failure of some poorly managed, ill-conceived company warrant any space on Slashdot? Alternative root servers make for a better story, no doubt. I'm the first to agree that RealNames deserves very little of your time, but the story of RealNames has recently taken a turn that is both annoying to me personally, and worrying to me as a long time participant in the open source scene.

Keith Teare, CEO of RealNames, has tried to make it seem like it was Microsoft's monopoly power that made RealNames go out of business. Lets review: RealNames had a deal with Microsoft to provide the RealNames service to MSN and Internet Explorer, for which they paid Microsoft a fee, and in return they got to derive revenue from selling the RealNames to companies, so basically Microsoft was likely RealNames' sole source of income. Keith and his coworkers were very happy to tie their horse to Microsoft while Microsoft was willing to pull them.

I don't need to explain to the Slashdot reader why RealNames was a poor idea. It is something you feel in your gut. I mean, in the end if you're going to accept the consensus reality that is the domain name system, are you going to stick with the somewhat broken NSI/ICANN/Pick-Your-Favorite-DNS company structure? Or are you going to go to a completly left field, poor, expensive excuse for NSI like RealNames? If you are a company trying to establish a web presence, do you choose the system that everyone has agreed on and publicize your url "http://www.bobstigerrentals.com" ? Or do you put: "RealName: Bob's Tiger Rentals" in your ads?

To illustrate further: Back in the day, I bought the linux.com domain name for the then-VA Research (Now VA Software) from Fred van Kempen (And there was much publicity, huzzah). Four or five months after doing this, I got a call from James Ash at RealNames trying to sell me the Linux RealName. This was not unusual, as I'd get any number of calls trying to sell me anything from containers full of stuffed penguins to whole companies (I was the wrong guy for those calls ...) What shocked me was the price he thought we'd pay. My mind remembers it as a horrible inverted Ron Popiel style sale, with none of the charm of Ron's products. How much would you pay to control the "Linux" RealName for four years? You'll be all over MSN and IE! $19.95? $29.95? $39.95? Try 1 million dollars.

It was a lot of money then, it's a lot of money now. It was a lot of money for any business. I told him we'd get back if we were interested. I didn't get back to him.

This is the innovation that Mr. Teare claims Microsoft squished, his right to overcharge for a dubious product. While Caveat Emptor certainly applied in the case of RealNames, his claim that Microsoft, somehow, has some duty to continue to provide the RealNames "service" to their browser client rings false. And that is the point of relating this bit of personal history.

I have little interest in engaging in schadenfreude over broken companies and laid off workers, but I do take issue with Keith Teare's attempt to jump on the anti-trust complainants bandwagon. If it is his hope that by crying foul on Microsoft now he can derive some sympathy or some other unknown gain, he'll have to look somewhere else than here on Slashdot, especially considering those that have a valid complaint against the software giant. Even considering recent developments I can't find any sympathy for him or his company, a company that, in my mind, belongs in the same class as LinuxONE (the California, not the Korean, company) and Digital Convergence.

22 of 352 comments (clear)

  1. Sometimes Microsoft is right!? by Any+Web+Loco · · Score: 2, Funny

    Don't say that. Everytime you say that, somewhere an open-sourcer dies...

    1. Re:Sometimes Microsoft is right!? by vena · · Score: 3, Funny

      /me claps

      don't die, open sourcer!

      /me claps harder

      don't die!

  2. Invest in space heaters! by sheldon · · Score: 4, Funny

    Hell must have just frozen over!

    1. Re:Invest in space heaters! by Anonymous Coward · · Score: 1, Funny

      I would, but I'm afraid to go outside what with the flying pigs circling my apartment building.

    2. Re:Invest in space heaters! by Debillitatus · · Score: 5, Funny
      Let's see... hell froze over, and the first advice is, "invest in space heaters".

      What does this say about where /.ers read from?

      Heh.

      --

      Come on, give it up, that's

  3. Yes, but... by NoMoreNicksLeft · · Score: 4, Funny

    This is the statistical anomaly that will never happen again. M$ used their one "get to be right for free" card on knocking down realnames, so it's safe to assume they'll *never* *ever* be right again.

    Satisfying, in a way.

  4. Time to change our passwords... by Anonymous Coward · · Score: 5, Funny

    Seriously, someone who can plant a story like this must be able to see them, right?

  5. Hey, chrisd..... by ZaBu911 · · Score: 2, Funny

    I guess you wouldn't mind if I got the rights to the Linux RealName then, eh?

    ;)

    1. Re:Hey, chrisd..... by chrisd · · Score: 2, Funny
      It's all yours. I clearly won't be standing in your way...

      Chris

      --
      Co-Editor, Open Sources
      Open Source Program Manager, Google, Inc.
  6. Re:Why are you posting this? by dangermouse · · Score: 3, Funny

    Um, that's what editors do. It's why they call things like this "editorials".

  7. 10 Headlines You Thought You'd Never See on /. by zaius · · Score: 5, Funny
    10. Natalie Portman tops worlds ugliest people list.

    9. Beowulf clusters aren't so useful after all

    8. IIS beats Apache in recent security audits

    7. JonKatz reviews _______ in less than 1000 words

    6. [Lucent | IBM | Intel] [invents | patents] [single molecule | [carbon | other element] nanotube | really small] [transistor | hard drive | computer] (wait... maybe we have seen that one before...)

    5. CowboyNeal read this (marry me)!

    4. 133t k1dd13z h4x0r3d /.

    3. BeOS returns, outperforms Linux

    2. Sometimes, Microsoft is right...

    1. Bill Gates buys U.S. Supreme court, clears M$ of all charges.

    1. Re:10 Headlines You Thought You'd Never See on /. by hendridm · · Score: 3, Funny

      On any other article, this would be modded as Troll, but oh so funny and true here.

      > 1. Bill Gates buys U.S. Supreme court, clears M$ of all charges.

      Not so unvelievable. Add a teaspoon of Slashdot drama with a dash of overreaction and sprinkle with a story about Microsoft using campaign contributions and you've got your headline!

  8. west coast by Satai · · Score: 4, Funny

    Sometimes, Microsoft is Right...

    Uh, Chris, did you forget again that the west coast viewers haven't seen the show yet?

    Mulder: Dana, the cigarette smoking man told me something... Something important.
    Scully: Fox, what is it?
    Mulder: Microsoft was right.

  9. mixed metaphors by kyras · · Score: 5, Funny

    Keith and his coworkers were very happy to tie their horse to Microsoft while Microsoft was willing to pull them.

    Perhaps their first mistake was tying their horse to something in the hopes that it would get pulled...

    --
    Tastes like burning! - Ralph Wiggum
  10. Makes sense by quantaman · · Score: 3, Funny

    Microsoft finally being right about something is such a big story /. has a whole feature on it!!

    --
    I stole this Sig
  11. Re:Thank you, thank you! by RadioheadKid · · Score: 3, Funny

    Well there's always two things that hold true around here, most people with moderation points are idiots and /. is anti-Microsoft.

    Wait, strike that, one thing...

    --
    "Karma can only be portioned out by the cosmos." -Homer Simpson
  12. if Slashdotters could moderate articles... by ceejayoz · · Score: 4, Funny

    Sometimes, Microsoft is Right... (Score:-1, Flamebait)

  13. Re:horse dragging by Graspee_Leemoor · · Score: 3, Funny

    Since they were flogging a dead horse, the image is even funnier: the microsoft truck pulling a diseased corpse of a horse along, with RealNames execs walking behind, saying "Oooh, this is good".

    graspee

  14. Outside? Bah! by krmt · · Score: 5, Funny

    But why would you want to go outside? If hell has frozen over, then surely Debian stable has been released, Mozilla has hit 1.0, Duke Nukem Forever is out, and you're probably putting off having sex with a supermodel to play with all that new software.

    --

    "I may not have morals, but I have standards."

    1. Re:Outside? Bah! by the+grace+of+R'hllor · · Score: 2, Funny

      Suddenly having a social life (we are talking about sweaters in hell, obviously) and the sensibilities that come with it, I'd say screw Debian stable, screw Mozilla 1.0, screw Duke Nukem Forever and, more the to the point, screw that supermodel.

  15. Re:Microsoft right is, hmmm? by Anonymous Coward · · Score: 2, Funny

    Penguins are evil creatures. Didn't you see Wallace and Gromit?

  16. Re:Sorry for him, but... by NormalVisual · · Score: 2, Funny

    A CueCat makes a passable general purpose bar code reader with a little bit of work, and if you can't do that, at least you've still got a spiffy little flashlight. I can't see any such utility with RealNames.

    --
    Please stand clear of the doors, por favor mantenganse alejado de las puertas