PVRs and Advertisers' Worries

Jurisenpai writes "Today's NYT has an article on the conflicts between PVRs and advertisers, mentioning the recent Sonicblue case, as well as Tivo and ReplayTV."

Comments

If they're so worried about Tivo

[Black Aardvark House]

Then they should have been bothered for years by such commercial-killers like the toilet or refrigerator. People have been using those for years to skip commercials.

Personally, I channel-surf when commercials are run during a favorite show.

Re:If they're so worried about Tivo

[Radical Rad]

I'm sure that is why so many shows now ask trivia questions just before breaking for commercials and promise the answer as soon as they come back. Most of the channels around here seem to synchronize their commercials so I end up watching PBS in between and then get interested in some documentary on WWII or Nature. I just wish they would devote about 50% of their airtime to documentaries about sexy young women with breasts almost popping out of their low cut blouses. It would definitely help with their member drive.

Re:If they're so worried about Tivo

[WinDoze]

Personally, I channel-surf when commercials are run during a favorite show.

I learned a nifty trick from my wife's (eccentric-in-a-fun-way) Grandfather. When commercials come on (or anyone you don't like, i.e. a Britney Spears video) hit the mute button and make up your own dialog. The particular example I gleaned from Grandpa was when Minnie Driver was accepting some award on yet-another-award-show. He hates her for some unknown reason, hit the mute button when she came up to do her acceptance speech, and started spouting things like "I can't believe I only had to blow 5 guys to get this award", etc.

Re:If they're so worried about Tivo

[Pig Hogger]

I've always used a VCR to record shows and then watch later, skiping commercials.

Yes, but you're still SEEING the commercials - they're just going extremely quickly.

This is precisely why BLIPVERTS were invented. Too bad they make people explode, though...

Re:Excellent point near the end.

[EnderWiggnz]

i think that "they" would prefer to nail you to your chair, clockwork orange style, instead of coming up with a new revenue model.

i mean, if you dont watch the commercials, then the terrorists have won.

(the only thing i Like about The War Against Terrorism, is the acronym)

Re:Excellent point near the end.

[Anonymous Coward]

i mean, if you dont watch the commercials, then the terrorists have won.

No, if your office gets blown up and collapses on your head, or someone lights dynamite in your supermarket and kills you, that means the terrorists have won.

This just means that some coporations are interested in making money.

wanker.

Re:The solution

[teamhasnoi]

Duct Tape to the rescue!

BLIPVERTS!!

[Anonymous Coward]

Blipverts are the answer! Until some fatass explodes.

Let's play Outdated Business Model Mad Libs!

[phillymjs]

[adjective] successors to the [product] that eliminate the frustration of [action accomplished by product] have crossed a popularity threshold, raising alarm among [group or groups of greedy, old, rich white men] who see the devices as a threat to the economics of [industry that refuses to change with the times].

I've got one!:

"Internal-combustion successors to the horse and buggy that eliminate the frustration of traveling moderate distances have crossed a popularity threshold, raising alarm among buggy whip manufacturers who see the devices as a threat to the economics of the entire horse-beating-implement industry."

Now you try!

~Philly

Re:The most distrubing sentence of the article!

[phillymjs]

[sigh]

Where were you five months ago, when this was discussed at length?

TiVo picked up aggregate data on this, from those who have not opted out of having their TiVo send such data.

They ARE aware that a large group of Joe Schmoes rewound and watched Britney bounce around on Pepsi's dime a few extra times. They ARE NOT aware that you, Joe Q. Schmoe, watched it ten more times that night with a box of Kleenex in close proximity, while Mrs. Schmoe was upstairs fast asleep.

~Philly

Re:Difference between banner ads and TV ads

[oliverthered]

* Unawareness
* Awareness
* Comprehension
* Conviction
* Action
* Compultion
* Adiction
* Fear of being bullied at school because you don't have the latest Nike^e trainers.

Re:Makes me wonder about something else

[Eccles]

do you honestly think any company would advertise on something you're about to wipe your ass with?

Speaking of which, there are a great number of urinals in this country where the rubber liner has "Say no to drugs" printed on it. Which you are then expected to piss on...

Re:Most likely solution

[Sloppy]

Nah, that's silly. I hardly ever see any commercials during the Mattel and Mars Bar Chocobot Hour.