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1394 Trade Association Adopts FireWire Brand

Posted by pudge on from the ilink-you-link-we-all-link-for-firewire dept.

MaxVlast writes in that the The 1394 Trade Association has adopted the FireWire trademark, logo and symbol as a brand identity for the IEEE 1394 connection standard in a "no-fee license agreement" between 1394ta and Apple. Apple has also granted 1394ta the right to sub-license the FireWire Trademark for use on products, packaging and promotion of the standard.

2 of 263 comments (clear)

  1. That only took 4 years... by brooks_talley · · Score: 1, Flamebait

    Remember how, for years, Apple yelled and screamed when people called it FireWire? How they expected to get rich from licensing the name? How it's caused confusion for consumer, with the identical thing being alternately called 1394, FireWire, and iLink, depending on the vendor?

    Just shows to go ya, you don't have to be a *successful* monopoly to be incredibly slow and inefficient and unresponsive to consumer interest. Wanna-be monopolies can do it to!

    Cheers
    -b

  2. Re:iLink is isochronous video over FireWire by MisterBlister · · Score: 0, Flamebait

    Fuck you asshole.