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1394 Trade Association Adopts FireWire Brand

Posted by pudge on from the ilink-you-link-we-all-link-for-firewire dept.

MaxVlast writes in that the The 1394 Trade Association has adopted the FireWire trademark, logo and symbol as a brand identity for the IEEE 1394 connection standard in a "no-fee license agreement" between 1394ta and Apple. Apple has also granted 1394ta the right to sub-license the FireWire Trademark for use on products, packaging and promotion of the standard.

2 of 263 comments (clear)

  1. Marketing by Shuh · · Score: 0, Troll

    Apple has never been one to do it. They make a computer with the most advanced GUI of 1984 and well beyond... and call it a "Macintosh." Is that a raincoat? a kind of Apple? some Irish guy? Just the most usable P.C. on the planet... but the marketing wasn't there to show the public what it was... and even the name didn't help. Similarly, IEEE 1394... what the Hell is that? People who needed cutting-edge DV connections knew, but the name gives no indication that it's a fast new connection technology. They should have allowed the "Firewire" name to be used if not from the beginning, at least a year earlier than now.

  2. Re: Firewire not a competitor to USB2 by cookd · · Score: 0, Troll

    Careful with the speeds, there.

    USB 2.0 = 480Mbps

    IEEE-1394 = 400Mbps

    Where did you get 800Mbps from? : )

    --
    Time flies like an arrow. Fruit flies like a banana.