Microsoft Freon

Veramocor writes "MSNBC.com has an article posted from the WSJ about MS's new plan for living room domination, codenamed Freon. Freon will be capable of 'playing games but also offering television capabilities, such as pausing live TV and recording shows onto a computer hard drive.' The article then goes on to explain future potential business plans for XBox incarnations. The system does seem to have some great advantages. I must question their naming question however, we all know what a disaster the actual chemical Freon was. Here's to hoping, Cheers!" We mentioned the Xbox's planned evolution the other day, too, but without the fancy codename.

Comments

I think that M$ has Missed the Point

[BlackGriffen]

The entire point of the console market is as follows:

one: cheap
two: uniform hardware (or as close to it as possible)
three: a long upgrade cycle (about 5 years)
four: sell hardware at a loss or paper thin margins to make money back on software

My guess is that this will turn out to be the jack of all trades, but master of none. If they sell this thing cheap enough to be a successful console, then they'll lose money for every set top boxer. If they sell it at a respectable profit, it won't be a successful console. Granted, they could simply make it X-Box compatible, but then anyone willing to spring for a set top will probably buy them separately to get better features, or taylor their setup to their own needs. Not to mention the households like mine that have a dedicated gaming TV (nothing spectacular, really) so that other people can watch movies et al whilst the gamers game.

BlackGriffen

funny names

[dago]

I think that some of the marketing/PR people of MS have been sick / on holidays / away these times.

Palladium : was originally the name of the statue of Pallas-Athenas, which was supposed to protect the city of Troie. Which was later invaded by greeks which used a subterfuge which will be known for centuries as trojan horses.

Freon : according to this web page, apart from evident utility in refigerators, "Only decades later did people realize that such chlorofluorocarbons endangered the ozone layer of the entire planet." and, even worse for MS : "The trade name Freon® is a registered trademark belonging to E.I. du Pont de Nemours & Company (DuPont)."

Re:funny names

[Saint Fnordius]

Actually, a lot of Microsoft's advertising belies a subtle sabotage by their PR types. Remember the Stones song whose refrain was "You make a grown man cry"? How about the Office ads with a requiem for a soundtrack? Or the way the Windows logo looks like it's going down/to crash?

I definitely think that it's a subtle jab at clueless leaders, that the marketing types are playing jokes on the computer geeks that supposedly run the place.

They were probably having trouble keeping a straight face as they suggested Freon. "Oh yeah, it'll connotate 'Free' and 'on'! (snicker) Um, I gotta go to another meeting! (burst of laughter as the door closes)"

Step carefully...

[weave]

Being quite an old flock()er, I can recallthe video game boom of late 70s early 80s. Atari was champ, then something happened. The market became too fractured. Atari 5200, Colecovision, and some others I can't remember. Then Atari announces 7800 shortly after 5200 was out and no one wanted to buy a 5200. Eventually, it all just died out.

It wasn't until the NES rose out of the console market's ashes did things kick back in gear. One thing that was great about the NES was it was stable and long lived. The same goes for the next market leader, Playstation.

Microsoft could very well risk killing the entire console market if it introduces too much confusion and churn into it. If they make consoles as complicated as PCs, a lot of buyers may just be turned off. Think of all the people, right down to the poorest you know, that have a console but no computer in their house.

we all know what a disaster Freon was... try again

[Daniel Quinlan]

When Freon was introduced, it replaced very dangerous/poisonous/explosive chemicals (such as ammonia) which caused a number of fatal accidents.

I remember an anecdote about a du Pont employee demonstrating the safety of the chemical by inhaling a good breath of Freon and blowing it out to extinguish a candle, demonstrating that it was both non-toxic and not explosive. Try that with ammonia!

Even if it may have had an impact on the ozone layer, there's more than just the safety component of the refrigerant chemical to consider. Where would food safety and preservation be without refrigeration? Without refrigeration, say hello to E. Coli and friends. Get used to salt-curing, preservatives, and freeze drying (yum). And then say goodbye to fresh seafood, out-of-season produce, frozen pizza, and a lot of the food that we eat.

Here's an article about the history of Freon and another about the history of the refrigerator. (Oops, it wasn't just a du Pont employee who did the demo, it was the actual inventor... sounds like a lot of technology demos.)

Are they nuts?!

[prockcore]

This is really quite amazing to me. Microsoft truly is the most braindead company.

Why in the world would anyone buy an xbox now? We now know it's going to be replaced with "something much much better" in a little while.

Now instead of making money selling xbox's and xbox games, everyone will just hold on to their cash and wait for Freon(tm).

In the meantime xbox-exclusive game makers will bleed red, and drop support for the xbox.. when Freon actually makes it out the door, it'll have no games because the game makers aren't going to invest the time and money on a product that already burned them once.

Freon will kill all of MS's hopes in the console market. And you can bookmark me on that.