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Animated Ads in a Subway Near You

Posted by ryuzaki0 on from the rediscovering-the-flipbook dept.

prostoalex writes "A company called Sub Media claims a successful launch of motion-picture ads in New York subway. The ad agency, created by a PhD in Astrophysics, prints ads on Kodak transparencies, so that when the train speeds up, the resulting images create a full-blown motion picture. The first ever ad of this was run for Target in NY, and there is another one planned for Discovery Channel."

8 of 304 comments (clear)

  1. Already done in Japan by Anonymous Coward · · Score: 2, Informative

    The train which takes you from Narita (the Tokyo airport) into Tokyo has displays like this. Yahoo used to have an ad that would display for a few minutes. It's pretty cool.

  2. Related Globe article by Greenrider · · Score: 4, Informative

    Here's a fairly recent article about this from the Boston Globe

    (Google cache link, since the original story is now archived)

  3. Discovery Channel ad is already up..... by xjerky · · Score: 5, Informative

    ....which replaced the Target ad. On the PATH train from New Jersey running between 14th and 23rd Street Stations in Manhattan, left side of tunnel.

    --
    A sentence you'll never see on an Internet discussion board: "You know what? You're right."
  4. Like the rest of the country has subways? by Anonymous Coward · · Score: 1, Informative

    The T? The Metro? Don't make me laugh.

    In fact, the ad wasn't even on the NYC subway system -- it was on the PATH (Port Authority Trans-Hudson) trains, which is run by the Port Authority of New York and NJ. The subway is run by the MTA.

  5. On the Path Train... by FosterSJC · · Score: 2, Informative

    I have seen this ad on the path train from Jersey city to, oh I don't know, 33rd st? Anyway, I was just sitting there and all of a sudden I look up, and see this full motion Target advertisement through the window above the guy across from me's head. It was pretty surreal the first time. Now me and my friends know exactly when to look up. It is worth a gander. Seems hard to install, in an in-use subway. And most people don't look out the windows in the tunnels. But the existence of the ad has spread by word of mouth. Seems like good money for the MTA, and the ads are relatively unobtrusive compared to the ones I get 5 minutes into surfing the web. Anyway...

  6. See it by superkri · · Score: 5, Informative

    They have some videos from news coverage and simulations at their website

  7. Re:Danger! Danger! by martyn+s · · Score: 3, Informative

    The thing you have to keep in mind is you can't just plaster a bunch of frames on the subway walls to make it look animated. They have to use these special lenses that makes each frame always in the same spot relative to you. So the shape of these lenses do the following. You're looking at a frame and it's directly in front of you. Then you move over an inch, and it's still directly in front of you. And then another inch, and again, it's still directly in front of you. Until, the last inch, suddenly the next frame appears exactly where the last frame was: directly in front of you. So it's this continuous thing where there is always a frame *directly* in front of you. If you didn't have those lenses it wouldn't work.

  8. Already done in Athens, Greece, as well by zyqqh · · Score: 3, Informative

    Just came back from Athens, where this is up and running, in full-annoyance mode, showing really cheesy Coca-Cola ads. FWIW, I think this was either on Grammh 2 between Panepistimio and Omonoia or on Grammh 3 between Evaggelismos and Syntagma (or both?).

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    // zyqqh