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Animated Ads in a Subway Near You

Posted by ryuzaki0 on from the rediscovering-the-flipbook dept.

prostoalex writes "A company called Sub Media claims a successful launch of motion-picture ads in New York subway. The ad agency, created by a PhD in Astrophysics, prints ads on Kodak transparencies, so that when the train speeds up, the resulting images create a full-blown motion picture. The first ever ad of this was run for Target in NY, and there is another one planned for Discovery Channel."

14 of 304 comments (clear)

  1. Danger! Danger! by swordboy · · Score: 4, Funny

    As long as they aren't pop up ads...

    --

    Life is the leading cause of death in America.
  2. Wow... by gibbdog · · Score: 1, Funny

    Will they charge for the in-transit movies?

  3. Phew... by bacontaco · · Score: 4, Funny

    I thought for a second they were talking about the restaurant Subway... And to think my 200-pound weigh loss diet was in jeopardy! I'd hate to see animated ads with the big old flabby Jarrod and the new, skinnier one...

  4. problem by Jonny+Ringo · · Score: 4, Funny

    This will be very confusing for the New York subway graffiti culture.

    1. Re:problem by GoRK · · Score: 4, Funny

      Coming soon to a subway near you, ANIMATED GRAFFITI!

      Apparently, the hoodlums spray paint a bunch of individual pictures right next to each other so that passengers on a train speeding by are greeted with a pleasant short film about pimping and whoring. The effect has been likened to a giant "flip book."

      ~GoRK

  5. ObSimon&Garfunkle by Loligo · · Score: 4, Funny


    The article headline didn't go as far with it as they could have.

    "And the words of the PROFITS are written on the subway walls..."

    -l

  6. coming soon to a gangland subway line near you... by Xzisted · · Score: 4, Funny

    some hood is gonna figure out how to tag these things with porn images and give full length porn movies to subway riders.

    "Yeah Joe....we just arrested another bum for pleasuring himself on the subway. We really need to get the public works dept. down there to clean the spray paint off those ads."

    --

    Honesty may be the best policy, but apparently by elimination, dishonesty is the second best policy.
  7. Sample image by Matey-O · · Score: 3, Funny

    I wanted to show you how it worked by creating an image that would animate as you used the down arrow to scroll down this discussion page but the crapfilter ate it.

    --
    "Draco dormiens nunquam titillandus."
  8. Re:yet another reason to use a car by Skyshadow · · Score: 4, Funny
    Yea right. Any city with a subway has billboards everywhere, along with enough people & traffic to make driving a car a pain in the ass.

    That's why I close my eyes when I drive. Thank God for my Excursion and the custom rambar on the front.

    --
    Every year during my review, I just pray the words "slashdot.org" aren't mentioned.
  9. Bullet trains better... by CeZa · · Score: 1, Funny

    Bullet trains provide 60fps action... due to advanced techniques from nvidia... well, actually not but am i right in thinking that the ads are outside of the train?

  10. the value of education by Ravagin · · Score: 4, Funny
    The ad agency, created by a PhD in Astrophysics

    I guess a degree is pretty powerful, if it can start its own company....

    --

    Karma: T-rexcellent.

  11. I look out the window. by mosch · · Score: 3, Funny
    We have these in Philly already, and they're really eye-catching. You might not try to look out the window, but when suddenly there's a rather bright full-motion advertisement in it, you look.

    As for the incentive, of course there's the initial novelty, but it's also more interesting than reading the 'Injured? Call 1-800-BIG-MONEY!' ad that's by the subway car's interior roof, or the budweiser ad that's on the subway car's interior wall.

    Personally, I like the ads, and if I don't want to see them, that's why God invented the concept of not looking.

  12. Gator by sdjunky · · Score: 4, Funny

    And in other news Gator today unveiled their newest advertisement product

    "We don't want to go into details about how it will work but I will say that customers who order our free Ray Ban sunglasses will be in the thousands and the impressions will be many"

    While many are buzzing about being able to get Free Rayban glasses the NY Transit authority is quite upset.

    "This is going to eat into our subway ad revenues. It's theft and we plan on pressing legal action"

  13. Don't you mean... by bsDaemon · · Score: 2, Funny

    ...Sub-culture?