Animated Ads in a Subway Near You

prostoalex writes "A company called Sub Media claims a successful launch of motion-picture ads in New York subway. The ad agency, created by a PhD in Astrophysics, prints ads on Kodak transparencies, so that when the train speeds up, the resulting images create a full-blown motion picture. The first ever ad of this was run for Target in NY, and there is another one planned for Discovery Channel."

Comments

Re:yet another reason to use a car

[MisterBlister]

Have you been in a subway for oh, I dunno, the past 30 years? There are already ads plastered all over them, in stations and on trains.

Re:And how does this sell a product?

[MisterBlister]

For a while I'm sure it will be a hit because of the novelty. People will see these for the first time and the ad will really register with them because they've never seen anything like it.

Once every subway tunnel in the world has these though, people will just mentally filter the ads out like they do with 95% of other advertising.

Who looks out the window?

[GuyMannDude]

Is it just me or is this a stupid idea? Almost no one who rides the subway is actively looking out the windows at the subway walls. Hell, many of the subway seats actually face away from the walls, towards the inside of the car. That picture at the top of the ABCNews.com article is priceless: all those images are flickering by behind the commuters! Yeah, they can look out the opposite window, but what incentive is there for people to do that? It's not like TV where there's something interesting to watch and then a commerical pop up. There's nothing interesting on the subway walls so who's going to be looking there? Everyone either zones out or brings something to read on the subway.

Advertisers must be getting desperate...

GMD

ads are everywhere

[jlv]

Not just on transparencies, but on Kodak transparencies . Is that a product placement right on the front of slashdot?