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DoubleClick Settles Privacy Investigation

guttentag writes "DoubleClick ended the 30-month probe into its business practices with an agreement to pay $450,000 for the investigative costs of the states and 'consumer education.' It also agreed to allow a third-party to audit it for compliance with its privacy policy for four years and give individuals access to their profiles. However, it will continue to use to track users with cookies. The Washington Post also has an article, but it is conspicuously missing the standard disclosure statement that informs readers of The Post's business relationship with DoubleClick." Well, let me be sure to point out then that Slashdot also serves Doubleclick ads. If you recall, this all started when Doubleclick merged with a database company and announced plans to merge its online and offline databases.

4 of 99 comments (clear)

  1. Doubleclick makes me happy ... by YeeHaW_Jelte · · Score: 4, Funny

    ... that I get prompted by mozilla before I accept cookies.

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  2. Cookies by Anonymous Coward · · Score: 1, Funny

    "However, it will continue to use to track users with cookies"

    You mean they dare to track who goes to their site? Thats an outrageous intrusion into my privacy! Imagine what would happen in high-street stores kept details of who bought what! What about governmental agencies? We must fight this threat to our freedom before its too late!

  3. Oh yeah... by Balinares · · Score: 3, Funny

    I must say, I just love it, in a perverse kind of way, when MS actually pays Slashdot to host their own bashing.

    Sometimes, life's just too good. :)

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  4. Protection from aliens and ADVERTISERS by Kristoffor · · Score: 2, Funny

    I always wrap my computers with aluminum foil to prevent aliens and advertisers from sucking personal data about me into their databases. Also wrapping your tv in foil prevents the subliminal messages from the government from taking hold of your thought processes.