DoubleClick Settles Privacy Investigation

guttentag writes "DoubleClick ended the 30-month probe into its business practices with an agreement to pay $450,000 for the investigative costs of the states and 'consumer education.' It also agreed to allow a third-party to audit it for compliance with its privacy policy for four years and give individuals access to their profiles. However, it will continue to use to track users with cookies. The Washington Post also has an article, but it is conspicuously missing the standard disclosure statement that informs readers of The Post's business relationship with DoubleClick." Well, let me be sure to point out then that Slashdot also serves Doubleclick ads. If you recall, this all started when Doubleclick merged with a database company and announced plans to merge its online and offline databases.

Comments

Profiles

[Delrin]

What? Are they like Equifax and the other credit agencies now? "Access to their profiles". Let me guess, this will involve making 10 phone calls, waiting on hold. Where's the URL man!?

Profile access might be a scam

[chfn]

What would be better than making you "sign up" to view your profile? Just for authentication, you know, to make sure nobody else accesses it "by mistake". Then, they'd have names and email addresses to go along with browsing profiles, if they don't have a match for every one already. Neat trick, if you ask me.