DoubleClick Settles Privacy Investigation
guttentag writes "DoubleClick ended the 30-month probe into its business practices with an agreement to pay $450,000 for the investigative costs of the states and 'consumer education.' It also agreed to allow a third-party to audit it for compliance with its privacy policy for four years and give individuals access to their profiles. However, it will continue to use to track users with cookies. The Washington Post also has an article, but it is conspicuously missing the standard disclosure statement that informs readers of The Post's business relationship with DoubleClick." Well, let me be sure to point out then that Slashdot also serves Doubleclick ads. If you recall, this all started when Doubleclick merged with a database company and announced plans to merge its online and offline databases.
I redirected all doubleclick.anything names to localhost long ago. Problem solved! (Of course there's always junkbuster too)
Use Mozilla, selectively block Doubleclick cookies (as I do) and laugh all the way through the web page that serves Doubleclick adds :)
D.