Targeted Advertising Using Digital Set-Top Boxes

Posted by timothy on Monday September 9, 2002 @08:31PM from the every-home-a-target dept.

Moonshine writes: "Interesting story at TVTechnology regarding targeted advertising using new techology. Seems like all set-top boxes have a unique ID and they can send a code to any given one to change the channel for the period of the targeted ad and the viewer is none the wiser. What about privacy...well: Invidi says its system is designed to assure privacy. 'The system never knows what the viewer is watching since the headend never knows specifics about what the set-top box is doing,' said Anderson. 'And we never associate the set-top box address with a physical home address.'"

2 of 152 comments (clear)

Min score:

Reason:

Sort:

Re:It's not changing channels by Kissing+Crimson · 2002-09-09 20:44 · Score: 3, Informative

To quote from the article:

Essentially these ads are inserted via a channel change without the viewer realizing it.

--
What's that smell? Ah, that's my karma burning...
Re:Just what I always wanted!!! by Anonymous Coward · 2002-09-10 02:20 · Score: 1, Informative

I'm not trying to flame anyone, but please...the word is "Ad" rather than "Add".

It is short for "Advertisement" and not "Addvertisement". Also, for a previous poster, adding an "ing" to "pop" should not result in "poping" (which sounds like something John Paul II does) but rather "popping".