Targeted Advertising Using Digital Set-Top Boxes

Posted by timothy on Monday September 9, 2002 @08:31PM from the every-home-a-target dept.

Moonshine writes: "Interesting story at TVTechnology regarding targeted advertising using new techology. Seems like all set-top boxes have a unique ID and they can send a code to any given one to change the channel for the period of the targeted ad and the viewer is none the wiser. What about privacy...well: Invidi says its system is designed to assure privacy. 'The system never knows what the viewer is watching since the headend never knows specifics about what the set-top box is doing,' said Anderson. 'And we never associate the set-top box address with a physical home address.'"

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What's next? by FeloniousPunk · 2002-09-09 21:22 · Score: 0, Offtopic

Blipverts?

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I know this because Tyler knows this.
In my crystal ball I see ... by AftanGustur · 2002-09-09 22:51 · Score: 1, Offtopic

The future holds : this

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echo '[q]sa[ln0=aln80~Psnlbx]16isb572CCB9AE9DB03273snlbxq' |dc