Targeted Advertising Using Digital Set-Top Boxes

Posted by timothy on Monday September 9, 2002 @08:31PM from the every-home-a-target dept.

Moonshine writes: "Interesting story at TVTechnology regarding targeted advertising using new techology. Seems like all set-top boxes have a unique ID and they can send a code to any given one to change the channel for the period of the targeted ad and the viewer is none the wiser. What about privacy...well: Invidi says its system is designed to assure privacy. 'The system never knows what the viewer is watching since the headend never knows specifics about what the set-top box is doing,' said Anderson. 'And we never associate the set-top box address with a physical home address.'"

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These targetting ads work! by clickety6 · 2002-09-09 21:11 · Score: 5, Funny

I can't tell you what I was watching last night, but during the break I was sent the adverts for the following products:

1. Wonderbra
2. KY Jelly
3. Bacofoil
4. Kleenex Man-sized tissues
5. Chicken Tonight

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