Slashdot Mirror
Apple Bundles InDesign With Power Macs
analog_line writes "Apple is firing a shot across the bow of Quark with a new promotion bundling Adobe InDesign 2.0 with every new PowerMac G4 (that is, the towers). News.com has a story on this as well. I say go Apple. Hopefully this will either get Quark to release their Mac OS X version of XPress or start the process of killing them off once and for all." I really liked QuarkXPress a lot when I used it extensively back in the version 3 days. It'd be a shame if it they lose out on Apple's new platform. But as a capitalist, I say, let the best product win!
I love competition. Look at graphics cards: ATI has just overtaken nVidia, who overtook 3dfx, who overtook Matrox, who overtook ATI ... The big winner is the citizen with her wallet, getting an order of magnitude performance increase, for similar cost, every couple years.
I started doing desktop publishing with PageMaker 4, which was right before Quark started to really kick their butts in PC-land. Adobe bought PageMaker from Aldus, who'd invested a lot of effort in working with designers and creating a great product. Adobe got complacent and sat on their ass, with the result that Quark crossed platforms and ate their lunch. Now they're coming back with InDesign, which has some great features and usability enhancements that Quark can't touch (OS X support aside).
Another thing helping Adobe is their frankly brilliant positioning of PDF. The network effect of PDF is huge - many print shops are taking files in PDF for complex jobs, and our local paper (The Oregonian - not high class, but not little) asks for ads in PDF. PS is still the standard, but PDF is a nice intermediary. Adobe's turning it into the XML of page layout and design.
Random thought: Artistic and design tools is the one of the hardest areas for OSS to compete, because these programs (like Photoshop, Illustrator, Final Cut, etc.) are all about interface and polish. I'm not saying that OSS can't do this, just that it takes a strong vision and committed management to pull off this type of software.
Anyone want to lay odds on Adobe porting it's suite to Linux? OS X support could pull that argument in either direction.
This isn't as much "normalization" as it is "don't take so many drugs when you're designing tables."
InDesigns's market share is tiny, and no one's really adopting it.
Been to a newspaper or magazine lately? Since the release of version 2.0, InDesign has come to own that market. For good reason, IMHO.
In addition, the first thing any serious design, production or prepress firm does upon recieving a new machine is nuke the drive and install their own build.
You, like pretty much everybody else here, seem to be under the mistaken impression that InDesign is going to be pre-installed on new Macs, like iTunes. That's not right at all. If you buy a G4 between now and the end of the year, you can mail Adobe a coupon and they'll send you a copy of InDesign for free. If you don't want it, don't send in the coupon. On the other hand, if you like getting expensive things for free....