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Bon Jovi Tries New Approach To Fight Piracy

Posted by chrisd on from the pirating-bon-jovi? dept.

Dudio writes "80s-era rock band Bon Jovi is taking a novel approach to fighting piracy of their upcoming album, Bounce. Retail CDs will be distributed with a unique serial number with which the purchaser can register in order to receive such exclusives as prioritized concert ticket purchases and unreleased music. Finally, somebody in the entertainment industry is attempting to adapt to the changing market rather than rushing to protect an outdated business model." All Bon Jovi jokes aside, it is nice to see a fresh approach.

3 of 489 comments (clear)

  1. Been there, done that... by Anonymous Coward · · Score: 1, Informative

    Daft Punk did it before with Discovery as did The Crystal Method with Tweekend.
    Both of these are over a year old...why is this just becoming news?

  2. Re:Combatting piracy? I don't think so... by Verence · · Score: 2, Informative

    Only with a bit of effort. It used a 'digital wallet' or something of the sort. Some Windows program in order to download them and open them with a special app.

    It was nicely done, but they tried to make the player too hip/unusable for my tastes.

    --

    ... that's all i wrote...
  3. Re:CD file sharing and piracy by evbergen · · Score: 3, Informative
    On the otherhand, software has NEVER been broadcast over public airwaves
    Why, it has! Here in the Netherlands in the 80's, you had the NOS Hobbyscoop, a radio programme on public radio that broadcast home computer software. It used a standard for compatible BASIC programs, called BASICODE. It was basically a 'shared library' with well-known subroutines at well-known line numbers.

    You'd record the part with the awful sounds on your cassette recorder, and then you could load it onto your Spectrum or C64 or MSX. Loads of fun!
    --
    All generalizations are false, including this one. (Mark Twain)