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Bon Jovi Tries New Approach To Fight Piracy

Dudio writes "80s-era rock band Bon Jovi is taking a novel approach to fighting piracy of their upcoming album, Bounce. Retail CDs will be distributed with a unique serial number with which the purchaser can register in order to receive such exclusives as prioritized concert ticket purchases and unreleased music. Finally, somebody in the entertainment industry is attempting to adapt to the changing market rather than rushing to protect an outdated business model." All Bon Jovi jokes aside, it is nice to see a fresh approach.

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  1. They stink... by briglass · · Score: 0, Troll

    Post it again when a band I care about does it.

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    "Those who quote others are more likely to one day be quoted" -Tom Planter