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Bon Jovi Tries New Approach To Fight Piracy
Dudio writes "80s-era rock band Bon Jovi is taking a novel approach to fighting piracy of their upcoming album, Bounce. Retail CDs will be distributed with a unique serial number with which the purchaser can register in order to receive such exclusives as prioritized concert ticket purchases and unreleased music. Finally, somebody in the entertainment industry is attempting to adapt to the changing market rather than rushing to protect an outdated business model." All Bon Jovi jokes aside, it is nice to see a fresh approach.
this stuff has been done by the French before!
you got a registration card/number if you bought Daft Punk's album Discovery, with which you could sign in on their site, and download a lot of goodies, etc..
bad news, jon-boy, they were first... in 1997!
five years too late to be a first...
Daft Punk had something similar with their Discovery album. You got a card in the case with a number, and using that number you could register and receive access to songs and remixes and things that you couldn't really find anywhere else.
It wasn't exactly advanced tickets, but it was something that you could only get with the purchase of the cd. And I wish more artist and record labels would move in this direction instead of worrying about something that is in reality helping their sales.
When you by the Hip album "In Violet Light" you get membership to The Hip Club. Membership includes things like free bonus tracks of unreleased and live material, exclusive merchandise only available to THC members, first in line ticket access to select shows... Sounds like more new ground being broken by Canadians and credit being given to Americans.