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The Economics of Spam

higgins writes "The Wall Street Journal has the best story I've ever seen on the economics of spam. A self-described "spam queen" (Clean link; should work for non-subscribers) talks about not just the millions of emails she spews, but what it costs per mailing ($250 for 500k emails), what the response rates are (1-2 one-thousandths percent) and what she actually makes. (40% of each sale of one product: anti-spam software)."

9 of 726 comments (clear)

  1. You disgrace society. by reaper20 · · Score: 5, Informative

    Ms. Betterly says she refuses to send e-mails about adult fare, because it "disgraces society."

    Yeah whatever - spammers claiming moral superiority over pornographers. What's next, the RIAA claiming it supports artists?

    Thankfullly, Spamassassin means I don't have to deal with her garbage. Unfortunately it just hides the problem, but at least I get the satisfaction of a "fuck you" when it redirects to /dev/null.

    If you've got an unfortunate friend stuck in Outlook, Cloudmark does a decent job of cleaning up the mess, and Mozilla's soon-to-be turned on anti-spam features are looking nice.

  2. Time for a slashdot effect... by Anonymous Coward · · Score: 5, Informative

    Here is her website:
    http://www.dataresourceconsulting.com

    And her email:
    laura@dataresourceconsulting.com

    You may fire when ready.

  3. Wotta Rip! by cyranoVR · · Score: 5, Informative

    $250 for 500k emails? This morning I was reading about a guy who is selling a million for 20 bucks.

    Fun quote:

    "I hate spam," he [the spammer, "Steve"] says. "I've gotten death threats. People have threatened to kill my dog. . . . But when you make a thousand bucks in one day, you could care less."

    <sarcasm>Hard to argue with that!</sarcasm>

  4. Oh no by nogoodmonkey · · Score: 5, Informative

    A quick search on Switchboard shows that she is listed, please everybody call her with your beliefs on spam:

    Laura Betterly
    717 Weathersfield Dr
    Dunedin, FL 34698-7437
    (727)733-5335

  5. Lets Here It For Indepth Reporting by Alexius · · Score: 5, Informative

    We know:

    Her name: Laura Betterly
    Her kids names: Chris, 10, and Craig, 11
    The city she lives in: DUNEDIN, Fla
    What her house is like: 5,000-square-foot home, with a pool
    And it even had a picture of her.

    A quick Google turns up:

    Betterly, Laura
    717 Weathersfield Dr.
    Dunedin, FL 34698-7437
    United States
    (1) 727-447-2037
    (1) 727-468-2037

    -----------
    How about someone in Florida drive over there and tell her that the other 99.999% of her email recipients are wishing her bodily harm, and also that they know where she lives.

    Hell, why don't we all call her?

    --
    `Lex - Find Me Here: Text Appeal
    1. Re:Lets Here It For Indepth Reporting by lovelaceAtWork · · Score: 5, Informative
      What her house is like: 5,000-square-foot home, with a pool
      See the house here. Looks like it's right by the water.
  6. Re:Very interesting, but I still don't understand. by Mr_Silver · · Score: 5, Informative
    ...who actually reads the emails ? Even if I was so oblivious that I didn't filter my emails, I would never dream of supporting the spammer. Even if I accidently read a spam and then amazingly found the product/service interesting, I would not respond to anything in the spam.

    Last time I commented on this, I got accused by some idiot of being a troll. Interestingly enough it was still modded to 5 and considered "Insightful".

    The biggest problem with spam is ... the response rates. That is users who actually are dumb enough to open up the email and then reply to it.

    If everyone in the whole world suddenly got a clue (and it won't happen) then the response rate for junk emails would be nothing, nada, zip, 0 people and 0%.

    Exactly how long would a spamming organisation be able to stay in business if they couldn't even guarantee that in a 6 million mailout, they could not get one sale?

    With a response rate as low as 0.002%, do they expect that the people that install and run spam filters are the most likely to respond to spam ?

    No, because if you've installed it yourself you're too tech savvy and very very unlikely to buy anything from them. They're gunning for the uneducated masses. Those that do reply.

    A 0.002% response rate for 3 million emails is 6 thousand responses. Despite the low percentage, that bold figure is enough for many unscrupulus companies to go "hell yeah!".

    Email spamming is quick, cheap and it's easy. So quick, so cheap and so easy that it's seen as worthwhile even if you only get 50 responses. Until that number drops to 1 or 2 then we'll all have to look at other ways of stopping the menace.

    --
    Avantslash - View Slashdot cleanly on your mobile phone.
  7. Ironic..not really..here is how it works by DiveX · · Score: 5, Informative

    I got the exact same thing yesterday in my school lab. It is not ironic since the act is intentional. It is called targeted advertising.

    The message is being listed as being sent from 'WEBPOPUP' since that is the name someone used for their system. Most of these diploma traces so far go to ev1.net, though after a lot of complaints they refuse to do anything. Check out a little information concerning this issue here:

    http://www.mynetwatchman.com/kb/security/article s/ popupspam/index.htm

    The program being used is called "Direct Advertiser". If you have NetBIOS bound to your interface, someone using net send will, by default, pipe the message over SMB to TCP 139. But if NetBIOS is not bound to the interface, net send will use UDP 135 instead. It takes the "net" command a bit longer to figure this out, but it does work.

    The Direct Advertiser product just skips the preliminaries, knowing that smart system administrators close TCP 139, and goes right for the undocumented back door.

    The 'Direct Advertiser' web site even tells you how to not receive these kind of things any more.

    How to set up your system not to receive netbios messages

    To deliver the message our program uses a NetBios call built into the Windows API.

    Click Start->Setings -> Control Panel->Administrative Tools->Services
    Scroll down and highlight "Messenger"
    Right-click the highlighted line and choose Properties.
    Click the STOP button.
    Select Disable or Manual in the Startup Type scroll bar
    Click OK

    Windows XP

    Click Start->Control Panel
    Click Performance and Maintenance
    Click Administrative Tools
    Double click Services
    Scroll down and highlight "Messenger"
    Right-click the highlighted line and choose Properties.
    Click the STOP button.
    Select Disable or Manual in the Startup Type scroll bar
    Click OK

    Windows 98/ME

    Remove or disable the file and printer sharing from your network configuration.

    --
    Cave, wreck, and deep diver.
  8. mirror of aerial photo by djtack · · Score: 5, Informative

    Here's my mirror.

    To the poster who located this, that's just beautiful! I particularly love the crosshair right over her home. You can almost see the smartbomb falling down her chimney in the next instant...

    Note to John Ashcroft and freinds: I'm just kidding with the part about the bomb. Really. I'm a pacifist. It's a JOKE.