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Step 2, Groceries

Posted by ryuzaki0 on from the step-3-profit dept.

prostoalex writes "Fortune magazine runs an article on New York - based FreshDirect, provider of high-quality groceries. Unlike Webvan, which failed with $1B of venture capital, FreshDirect seems to make pretty good money off online grocery sales - revenues of $225M are projected by 2004. The minimum order is set at $40, the company also charges $4 for delivery." If you want to check out their store, try zip code 10022.

9 of 271 comments (clear)

  1. Step 2: Groceries by Cock+Cockwood · · Score: 1, Funny

    Step 3: ???

    Step 4: PROFIT!!

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    Touché!
  2. Step 2? by Eric_Cartman_South_P · · Score: 2, Funny
    That's good and all, but I want to know what Phase 2 is.

    1. Re:Step 2? by scott1853 · · Score: 3, Funny

      Probably something novel like "Collect Money From Customers".

      Yahoo just realized that if they actually charge for their services, they make money.

  3. Boy! that'll screw with their stats! by PopeAlien · · Score: 5, Funny

    All of a sudden they have tons of potential new customers in area code 10022.. At least thats what the web log says.. Hope they aren't filling warehouses based on that info, or they could suffer the webvan fate.

    --
    air and light and time and space
  4. Steps by Istealmymusic · · Score: 1, Funny

    Step 1, ???
    Step 2, Groceries
    Step 3, PROFIT!!!

    --
    "The lesson to be learned is not to take the comments on slashdot too literally." --Vinnie Falco, BearShare
  5. Re:This sounds much like an advertisement... by mfn · · Score: 3, Funny

    well, the first step seems to be get your product/service/ideology featured in fortune

  6. Re:Um, you've never lived in New York, have you? by nomadic · · Score: 3, Funny

    Many people don't own cars there, because of hard to find parking. And when you don't own a car, buying groceries in mass quantities is difficult, not to mention time consuming.

    Believe me, in New York, even when you DO have a car, you never use it because you don't want to lose your parking place.

    No, I'm not joking.

  7. I can see the marketeers now by SensitiveMale · · Score: 2, Funny

    Oh my GOD! We have a huge influx of people in the 10022 zip code. We need to double our infractruscture there.

    Six months later: You're fired! The sales never panned out.

  8. This just in from FreshDirect.com by Anonymous Coward · · Score: 1, Funny

    NEW YORK, New York. - FreshDirect.com, an online grocer operating in New York City, just announced a sweeping change in its development plans. From now on, the company will focus on serving the zip code 10022, and will carry exclusively soft drink Mountain Dew in stock.

    "Our marketing research department has come up with the report on what the customers want", the CEO of FreshDirect.com commented, standing next to a huge beer bottle. "When we were starting, we thought people all around New York wanted good fresh food delivered around the city, but the data shows that 99% of our target market is in the zip code 10022 and all they search for is Mountain Dew drinks. That gave us a signal to reorganize our business. Screw the fresh vegetables and other zip codes. They want Mountain Dew and there are thousands of them in 10022, so that's what we will focus on."

    The marketing research department was not available to return the call, but the message on the answering machine claimed that research report was based on 'hard facts' and 'server logs'.