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Step 2, Groceries

Posted by ryuzaki0 on from the step-3-profit dept.

prostoalex writes "Fortune magazine runs an article on New York - based FreshDirect, provider of high-quality groceries. Unlike Webvan, which failed with $1B of venture capital, FreshDirect seems to make pretty good money off online grocery sales - revenues of $225M are projected by 2004. The minimum order is set at $40, the company also charges $4 for delivery." If you want to check out their store, try zip code 10022.

6 of 271 comments (clear)

  1. Step 2? by Eric_Cartman_South_P · · Score: 2, Funny
    That's good and all, but I want to know what Phase 2 is.

    1. Re:Step 2? by scott1853 · · Score: 3, Funny

      Probably something novel like "Collect Money From Customers".

      Yahoo just realized that if they actually charge for their services, they make money.

  2. Boy! that'll screw with their stats! by PopeAlien · · Score: 5, Funny

    All of a sudden they have tons of potential new customers in area code 10022.. At least thats what the web log says.. Hope they aren't filling warehouses based on that info, or they could suffer the webvan fate.

    --
    air and light and time and space
  3. Re:This sounds much like an advertisement... by mfn · · Score: 3, Funny

    well, the first step seems to be get your product/service/ideology featured in fortune

  4. Re:Um, you've never lived in New York, have you? by nomadic · · Score: 3, Funny

    Many people don't own cars there, because of hard to find parking. And when you don't own a car, buying groceries in mass quantities is difficult, not to mention time consuming.

    Believe me, in New York, even when you DO have a car, you never use it because you don't want to lose your parking place.

    No, I'm not joking.

  5. I can see the marketeers now by SensitiveMale · · Score: 2, Funny

    Oh my GOD! We have a huge influx of people in the 10022 zip code. We need to double our infractruscture there.

    Six months later: You're fired! The sales never panned out.