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Microsoft Profit and Loss by Business Area

An anonymous submitter writes "The Register is reporting in this article striking new evidence of what in my opinion can only be described as abuse of their monopoly position. A recent SEC filing shows that they lose money in every business area except Windows (86% profit) and Office (79% profit)." Another notes that the Financial Times has a story on the same subject - Dr. No writes "According to the Financial Times, Microsoft's Windows division has a profit margin of 85%. This is the first time this figure has been made public." The full version of Windows XP costs about $300.00. Microsoft could sell it for $45 and still make a profit. The difference between the $45 price and the $300 price is what economists call "monopoly rents".

35 of 894 comments (clear)

  1. Monopoly! by Cbs228 · · Score: 5, Insightful

    Microsoft could sell it for $45 and still make a profit. Sure they could. Just like the RIAA could sell CDs for $5.95 and still make a profit. These guys make me sick!

    --
    At our school, we don't earn a degree when we graduate—we earn pi/180 radians
    1. Re:Monopoly! by sam_handelman · · Score: 4, Insightful

      Hold on for just a second. A can of coke costs about a nickle to make, can, ship and refrigerate and I just payed 0.75$ for it out of a vending machine.

      High profit margins don't make you a monopoly. Let's put aside for a moment the fact that a significant portion of that $300 price per unit (the store purchase price) is going to various middlemen. Windows costs $80 as often as not. Not intended as an advertisement, it is just the first quote I grabbed. Also, I'm sure that MS could charge less than $45 and still make a profit - since they'd sell more copies. We'll put all of that aside.

      Are their prices out of line for software, generally? Higher than the cost of Linux doesn't count. Is their profit margin out of line for successful software makers in other areas? How much could Blizzard sell Diablo II for and still make a profit? What about other business software bendors - GraphPad software, say? Has anyone examined them to see if they're making too much money on their $400/desktop prism software?

      MS has priced their product (successfully, I'm sure) to maximise their profit - which is NOT the cheapest price they could charge, any more than the same is true for Coca-Cola. This is a feature of our modern "capitalist" society; competition only goes so far in the face of advertising and consumer apathy. It has nothing to do with being a monopoly.

      --
      The good and new comes from no quarter where it is looked for, and is always something different from what is expected.
    2. Re:Monopoly! by trotski · · Score: 5, Insightful

      It has everything to do with being a monopoly.

      People feel they don't have a choice with windows and so will pay a lot for it. If say an equaly compatible operating system with as much consumer awareness and (percieved) ease of use as windows came along and sold for 40 bucks, microsoft would have to slash it's prices for people to continue buying their product. Same with Office (yes I am aware of StarOffice ect... see consumer awareness)

      Just look at the XBox/PS2 thing.... Microsoft can't charge what it would like to charge for XBox; it has to keep it's prices in line with playstation. This forces ms to sell their boxes at a loss!

      The bottom line is, if Microsoft had serious competition who was selling it's product for less than MS, microsoft would have to cut prices to remain competitive. Since it does not have serious competition (yet) they can charge whatever they like!

      --

      "Entropy is the bad-guy, and he is everywhere"
    3. Re:Monopoly! by enkidu · · Score: 5, Insightful
      MS has priced their product (successfully, I'm sure) to maximise their profit - which is NOT the cheapest price they could charge, any more than the same is true for Coca-Cola. This is a feature of our modern "capitalist" society; competition only goes so far in the face of advertising and consumer apathy. It has nothing to do with being a monopoly.
      You're missing the point. The fact that Microsoft is attempting to make a profit is not at issue here. What is being presented is the fact the Microsoft enjoys abnormally high profit margins from their core products of Windows and Office. Under normal market conditions, if a manufacturer is able to enjoy such high margins, competition soon sprouts up with the aim of underselling the unusually high prices of the original manufacturer. What the paper is pointing out is that Microsoft both enjoys extraordinarily high profit margins and is not worried about competition. Classic signs of a monopoly and abuse of that monopoly.

      Again, having a monopoly is not illegal. Abuse of a monopoly, either through anti-competitive behavior or through price gouging, is illegal. Why? Because it makes for inefficient markets and lowers the excess utility for everyone (except the monopolist of course). And it looks like Microsoft has been screwing the market in more ways than one.

      --

      There is no trap so deadly as the trap you set for yourself
      -Raymond Chandler, The Long Goodbye
    4. Re:Monopoly! by VegetariMan · · Score: 4, Insightful

      I don't think the high profit margin is offered as proof of their monopoly status. It's merely offered as another piece of the puzzle; monopolies are characterized by the ability to charge whatever they like. It also points out one manner in which consumers are harmed by this illegal monopoly-- they are forced to pay high prices.

      And let's put some things into perspective: XP Pro is $300. Jaguar is $130. RedHat is $40 (or $150 for the de-luxe version.) So why is XP $300? Because they can get away with it.

      And with the billions of dollars of CASH in the bank and the sky-high profit margins I'd say its pretty obvious they are charging more than the market would bear, were they not a monopoly.

      Furthermore, the example of your coke can is misleading. Coke actually has competitors. Also, I think you are vastly underestimating the cost of creating the product and very importantly the cost of stocking your nearby vending machine. It simply isn't an adequate analogy for the software industry.

      --
      --Nick
    5. Re:Monopoly! by Salamander · · Score: 4, Insightful
      What is being presented is the fact the Microsoft enjoys abnormally high profit margins

      What is being presented is a claim that Microsoft enjoys abnormally high profit margins, and the question has been raised is whether those margins are, in fact, abnormally high. Maybe they are, but it's a valid question. Clearly, at least part of that margin is perfectly normal business, and michael's characterization of the entire margin as "monopoly rent" is just spew.

      --
      Slashdot - News for Herds. Stuff that Splatters.
    6. Re:Monopoly! by Flower · · Score: 5, Insightful
      Yeah, this would work in a Free Market void of marketing, PR and advertising. It would be true of a Free Market if "DOS ain't done until Lotus won't run" never happened. It would work ****IF**** once the monopolist has control of the market they don't abuse their ability to set price or if they don't punish OEMs for trying to use a competitor's product. You omit from your example that Superior has agreements which punish airports for allowing Lincoln onto their runways and contracts that don't permit the airplane makers to roll out aircraft to Lincoln as fast as the company needs them to grow. And anyway, who has heard of Lincoln? The only advertising they can afford is word of mouth.

      Remember that a whispering campaign by Microsoft alowed them to kill the first competing GUI OS for the PC (merit of competitor's product beside the point) while getting the market to wait for Windows 1.0. Hey, MS didn't even have a product to compete with.

      I refuse to buy the concept that some utopian Free Market is better than a regulated one. It all falls apart when you accept that in today's day and age a truly informed consumer that is swayed by hard fact and unmoved by corporate propaganda doesn't exist. Even the Christian Right could not effectively boycott Disney and its byzantine array of subsidaries(sp.)And the only good monopoly I've seen so far has been the NFL.

      And btw, MS didn't have a patent in its pocket to become a monopoly. I may hate software patents and think they are an abomination but they aren't the one true reason of why monopolies are bad.

      --
      I don't want knowledge. I want certainty. - Law, David Bowie
    7. Re:Monopoly! by nathanh · · Score: 4, Insightful
      Finally, two questions to ask yourself as to whether MS is or is not a monopoly. First is competition. Is there more or less competition now than there was in 1995 for mainstreams OS's? Thats an easy one. Second, ask what would happen to MS's market share if they raised prices very high? Also easy.

      There's only one question you need to ask yourself: was Microsoft found to be a monopoly by a Federal judge with that finding upheld in the Supreme court? The answer is YES.

  2. Wouldn't want to abuse that monopoly position by Bob+Bitchen · · Score: 5, Insightful

    Come on who's posting this stuff? Essentially you're saying that you're okay with the monopoly but they shouldn't abuse it. That's crazy, but I guess that's what a monopoly can do to how people percieve the company. Microsoft can't innovate but they can dominate and they do that well. You try to keep quarter after quarter of growth in a company Microsoft's size and you too will find that you will have to do anything and everything.

    --
    http://tinyurl.com/3t236
    1. Re:Wouldn't want to abuse that monopoly position by Xtifr · · Score: 4, Insightful

      Essentially you're saying that you're okay with the monopoly but they shouldn't abuse it.

      Yes, that's the whole point. There's nothing wrong with a monopoly, per se. In fact, in many cases, it can be a big advantage (to customers) when a monopoly exists, as it eliminates subtle (and sometimes blatant) differences between different vendors' products. Cisco has been investigated several times by the SEC, and they definitely have a monopoly, but they don't abuse it. Their prices are still reasonable, they don't use tricks to lock out potential competitors, or give themselves an unfair advantage in new markets; they run an open, clean business, and they still provide a quality product at a fair price.

  3. and if id ever got to the point by deft · · Score: 5, Insightful

    where for some reason they needed to compete with linux on the desktop.... how hard would the linux sell be when windows is 45 bucks...

    --

    There's nothing Intelligent about Intelligent Design.
    1. Re:and if id ever got to the point by rseuhs · · Score: 5, Insightful
      If you think that any private person currently uses Linux, you are wrong.

      I've paid zero for Windows (came with computers) but have paid over 500$ for various Linux distributions in the last years.

      Was it worth it?

      Sure it was, I can be more profitable using a real GUI than using Windows' single-desktop excuse for a GUI. (Windows XP's 4 measly desktops are too little, too late, sorry. I have barely enough space on KDE's 16 desktops. KDE1 was better but uglier than Windows. KDE3 is better and prettier.)

      I now don't have to manage different versions of .docs

      I no longer have to download, manage and install various add-on software because from office-suite to ICQ-client, everything is included in a decent distro.

      I don't have to worry about worms, viruses and don't have to waste that much time on applying patches. (Sure I have to do it, but I waste much less time than I would using Windows.) I also don't have to care about virus scanners.

      I can quickly solve any problem that arises. For example I have a script to prefix files with a given string. (simple shellscript) With Windows, it's of course possible, but it's much harder because I would have to learn VBscript which is different to normal commands.

      Money is not the reason why I use Linux. Time is.

      With Linux I am a much happier computer user than I was with Windows. I regained the ability to let the computer do exactly what I want, not just what some programmers thought of.

  4. Re:You all could stand to learn some economics by JessLeah · · Score: 5, Insightful

    They aren't charging $1000 a copy (or $2000, or more) because there is a limit people will stand-- in this area, at least (and perhaps only in this area). Joe Consumer won't care if you tell him "This OS is made by an evil candy-from-babies-stealing monopoly with flappin' heads and beady little eyes", but he WILL care if you say "Hey, did you see that new Windows on sale at Best Buy? It's a thousand bucks!"

    I've found that most Americans remain quite apathetic to anything and everything, in general-- until you make it blindingly obvious that something will hit them in the wallet.

    Saying "Windows is made by a monopolist" doesn't get them riled up.
    Saying "Windows will now cost $1,000 a version" does.

    Why? Simple. Since they feel that Windows is great, and therefore "worth" $300-- but $1000 gets it to the point where it's seriously impacting their finances. And that is where most Americans put their collective foot down.

  5. Bashing party! by targo · · Score: 5, Insightful

    Of course, the poster doesn't mention that
    1) The server applications are also strongly in black.
    2) These numbers do not reflect the cost of MS Research. MSR is costing Microsoft a hefty sum every year, and they actually do provide many interesting things, especially for Windows internals.
    3) All the segments that are in red are relatively new (except MSN). In the tech industry it is very common for new products to produce a loss for the first few years. Why should be any different for MS?

    But hey, don't let a few insignificant facts distract you from waging a holy war ;-)

    1. Re:Bashing party! by ryants · · Score: 5, Insightful
      2) These numbers do not reflect the cost of MS Research. MSR is costing Microsoft a hefty sum every year, and they actually do provide many interesting things, especially for Windows internals.
      Well... in Canada, you can claim research costs for tax benefits. I imagine (though don't know for sure) that something similar happens in the US to encourage research and development. So the costs of R&D are probably nicely offset by the tax benefits.
      --

      Ryan T. Sammartino
      "Ancora imparo"

    2. Re:Bashing party! by targo · · Score: 5, Insightful

      you can claim research costs for tax benefits

      This only means that you don't pay income tax on that particular amount. It most certainly doesn't mean that R&D is free, it is just discounted by some small percentage. If your claims were true then everybody would spend all the tax money on R&D, and not pay taxes at all.

  6. Re:How can the OSS socialists argue against that? by JessLeah · · Score: 5, Insightful
    I'll bite the bait this troll is dangling in front of us.

    First of all, MS isn't "acting like a capitalist"-- you're right on that accusation-- but they are certainly not acting like a welfare agency. Depending upon which aspects of MS's business plan you dislike the most, they are acting like "a software racket" (think of the Mafia's control of certain industries-- like that, only without all the guns and cement shoes and stuff ;) ), or perhaps "corporate fascists", or maybe "anti-competitive hypercapitalists". In reality what MS is doing runs contrary to several core concepts of capitalism... to wit:

    The free market. It's not free if one company runs the show (almost) by their lonesome.

    Competition. (See above)

    Competing on quality and price, not marketing.

    At least, that's how the "classical capitalists" would have it-- people like Adam Smith and whatnot.

    In any case, MS's behavior in the past decade or so has been sort of a twisted mockery of what capitalism is "supposed to be". Look at what ths Soviets did to socialism-- twisted it into a monstrous nightmare. MS is doing roughly the same thing to capitalism-- wrecking it.

    They are most certainly not anything to do with welfare...

  7. Re:Microsoft's profit, our loss... by JessLeah · · Score: 4, Insightful

    I'll put it simply.

    The courts did not fail-- by their current definition of failure.

    A more pro-Microsoft administration succeeded the previous one in the Federal government. Their idea of "failure" would be if MS did suffer.

    When Bush took the white house, one of the first things I thought (after "Oh, shit!" ;) ) was "Well, there goes the MS case... they'll be let off with a relative slap on the wrist."

    Which was, by most observers' assessments, just what happened...

  8. Re:Sour Grapes, Troll by rlwhite · · Score: 5, Insightful

    You're absolutely right about it not being an abuse in terms of the letter of the law, BUT an 89% profit rate is a very strong sign that the market is bearing a heavy price for the monopoly. (Note that 20% profit rates are normally considered very good in most businesses, IIRC. 89% is almost unheard of.) Isn't this type of burden on the market exactly what anti-trust laws were intended to prevent?

  9. Wrong. by oGMo · · Score: 4, Insightful
    That one division carries a company is NOT an abuse of their monopoly position.

    When you're a monopoly, yes it is.

    Just because a company makes a profit in 1 area and loses in another doesn't make it abusive.

    Again, when your entire multi-billion-dollar monopoly which has widespread penetration in many markets is being supported by two out of thousands of products... that's abuse.

    The key is that this isn't just any company. Sure, a normal company might choose to try their hand at a new market, supporting it with profits from another. But this is a monopoly, and they're using their monopoly to gain marketshare in other markets. All the other markets! This is the definition of such abuse.

    Summary: do not compare this to "any other company". Whey we're dealing with a monopoly, the rules are different.

    --

    Don't think of it as a flame---it's more like an argument that does 3d6 fire damage

    1. Re:Wrong. by targo · · Score: 4, Insightful

      Again, when your entire multi-billion-dollar monopoly which has widespread penetration in many markets is being supported by two out of thousands of products... that's abuse.

      And arbitrarily changing numbers... that's lying.
      First, MS does not produce thousands of products. If you consider Office to be one product (although it actually consists of more than ten different apps) then by this logic the number is way less than one hundred.
      Second, Windows servers (quite different from your home windows) are profitable.
      SQL Server is profitable.
      Exchange server is profitable.
      Most of the other server apps (Biztalk, SharePoint etc.) are also profitable.
      All the development tools are profitable.
      MS Press is profitable.
      Hardware (other than XBox) is profitable.
      PC Games are profitable.
      etc. etc. I don't remember all the different products.
      You may dislike Microsoft, there's nothing wrong with that but lying is just plain childish and unethical.

    2. Re:Wrong. by oGMo · · Score: 5, Insightful
      When we're dealing with a monopoly, the rules are different.
      Did you ever stop to think about that statement. Really think about it? Ever wonder how fscked the world would be if that attitude were applied universally?

      What? What would the world be like if there were nested "if" statements? Wait. The world is like that. You just forgot.

      There are qualifiers, checks, and balances for a reason. Otherwise there would be unchecked chaos.

      Just because it is the law doesn't make it a good law. Removing the blindfold from Lady Justice is far too grave a matter to justify a separate standard for monopolies.

      This is tripe. "Lady Justice" is hardly blind to begin with. If you kill someone in self defense, is that the same as cold-blooded premeditated murder? The system sees circumstance as important. Being a monopoly is one of these circumstances.

      Monopolies are an imbalance in the system. The system cannot be perfect, so it tries to correct for its imperfections. In a perfect system, there would never be a monopoly. However, an imperfect system with corrections is better than a blind system which refuses to acknowledge a problem.

      --

      Don't think of it as a flame---it's more like an argument that does 3d6 fire damage

    3. Re:Wrong. by proxima · · Score: 4, Insightful

      When we're dealing with a monopoly, the rules are different.

      Did you ever stop to think about that statement. Really think about it?

      Yes, I have. At first glance, it may make sense that government should treat all companies alike. However, monopolies are considered bad for capitalism by most economists. Inevitably monopolies form; markets which operate best with monopolies are called natural monopolies (like water, electricity, etc).

      In order to keep markets competitive, governments put greater restrictions on monopolies. Your electric company can't move into the light bulb business and charge you more for electricity if you don't buy their light bulbs.

      Whether or not the operating system and office suite markets naturally create monopolies is irrelevant. Economically speaking, it's bad for competition and a free market to have Microsoft use its monopoly power to enter new markets. Giving away free products, anticompetitive licensing agreements to OEMs, and simply underpricing other competition are examples of this.

      So yes, the rules are different for a monopoly. This is good for every consumer and every firm except Microsoft.

      --
      "The universe seems neither benign nor hostile, merely indifferent." --Carl Sagan
    4. Re:Wrong. by the_rev_matt · · Score: 4, Insightful

      Um, yea. I'm trying to figure out how you think that MS Press, Hardware, PC Games, etc etc are profitable. Read Microsoft's own 10Q. They state in black and white that all those divisions all lost money. You have an interesting, if wildly inaccurate, interpretation of the word "profitable".

      --
      this is getting old and so are you

      blog

  10. Re:You all could stand to learn some economics by adagioforstrings · · Score: 5, Insightful
    If MS really had a monopoly, why aren't they charging $1000 a copy then?

    Microsoft charges a price they believe the market will bear. They don't charge $1000 a copy because people wouldn't stand for that. That isn't to say the price could creep up to close $1000 in a few years (provided they will still be in the OS business). Actually, this issue is already covered in Judge Jackson's finding of fact in 1999. See this.

    Notice in particular the first sentence (emphasis mine):
    Microsoft's actual pricing behavior is consistent with the proposition that the firm enjoys monopoly power in the market for Intel-compatible PC operating systems...Another indication of monopoly power is the fact that Microsoft raised the price that it charged OEMs for Windows 95, with trivial exceptions, to the same level as the price it charged for Windows 98 just prior to releasing the newer product. In a competitive market, one would expect the price of an older operating system to stay the same or decrease upon the release of a newer, more attractive version.

    And this is all from 1999! How much have they (not) changed in three years?
  11. Re:Huh? by JessLeah · · Score: 4, Insightful

    <JessLeah casts 'Dispel Troll' and recites:>

    1) One small good deed does not cancel out many large bad deeds.
    2) IE is actually not a buggy piece of anything-- I personally think it's quite nice. I merely dislike it because of the morals of the people making/pushing it.
    3) Putting words in my mouth does not mean I agree with them. There will always be situations where companies will release some things at a loss or for free-- it's the concept of the "loss leader". Look at how many video game companies routinely lose GOBS of money underselling their consoles. They make their money on the cartridges/CDs. That's a very common and acceptable course of action.

    Do you really think your cell phone company (assuming you have a cell phone) makes money off of the sale of cell phones?

  12. Re:It is called Venture Capital by rseuhs · · Score: 4, Insightful
    The differnence is that a grocery store has actually a realistical possibility in returning the investment and finally make a profit.

    Microsoft's playthings like XBox and WinCE will never be profitable.

    Or to put it in words you understand:

    ALL divisions at Microsoft are dependent on Windows and Office. With people refusing to upgrade and/or migrating to OpenOffice and Linux, ***** ALL ****** Microsoft products are endangered. - Sooner than you might think.

    Expect the MSFT-shares to drop a bit in price over the next days. Shareholders don't like being lied to - they also don't like a company that is picking up losing ventures one after another (most recently and most serious is XBox. Sold about half as many units as Microsoft expected and promised - at a higher loss than expected.)

    It's no coincidence that Bill Gates sells thousands of shares each week. He knows that even after all the beating the MSFT-stock received, it's still overpriced.

    Microsoft's problem is that without happy shareholders, all their tax-stock-option loopholes don't work anymore. And without them, they would make losses - RIGHT NOW.

    Always remember: The most profitable product Microsoft sells is not Windows and not Office, it's MSFT-stock.

  13. MS should be worried by octothorpe · · Score: 5, Insightful

    It seems to me that MS should be worried by these figures. They have a whole load of different products but only Windows and Office actually make them any money? We're not talking just Xbox here, this is MSNBC, MSN, PocketPC, VisualStudio, Consulting, etc. They've busted there butts trying to diversify for the last ten years and have come up with zero to show for it. Whether they are a monopoly or not is not the point. The point is that they have a huge sled and only two dogs are pulling it. If something should happen to Windows and Office, say Linux and OpenOffice, they would have nothing left to fall back on. Yea, they have a ton of money in the bank to keep them going for a few years but they'll have to work hard at finding something else to do for a living.

  14. Re:This profit subsidizes the rest... by MattCohn.com · · Score: 4, Insightful

    Incorrect.

    Now I'm not the average slashbot who runs nothing but Linux from his home computer to his coffie machine, but what I got from the article is that Microsoft is sustaining a foot in the door of a market that doesn't want them. If they are loosing money making mice and keyboards, our economy is set up so they would have to inovate or go out of business. Microsoft is the exception to the rule. They can keep on producing their products even after the market has voted them as the weekest link. The fact that Microsoft is using sales of its other products to continue to produce infirior hardware is not fair to the consumers who have already choosen Logitech and Genius. Two companys who produce amazing hardware and make a profit at it. I don't know about you, but I'm not sure how long I'd last without MY Genius NetMouse Pro.

  15. Re:This profit subsidizes the rest... by MBCook · · Score: 5, Insightful
    How can other companies hope to compete, or even break into that market?

    Of course, because the video game arena was profitable and easy to get into BEFORE MS entered. Well, except for Sega, they lost too much on the hardware and had to leave that part of the business. But, that must have been for some other reason. Neo-geo has done great in the US. Well, I guess they've failed before MS got into the market. There have been a LOT of companies over the years that have tried to get into this market before, and most all have died. Even veterans like Sega have had problems pre-MS.

    In fact the only company in recent times that I can think of to successfully break into the video game business was Sony. Why was that? They had the money to make a great product and keep it afloat untill it really took off. MS is doing the same thing. For all the MS bashing here on /. (which I'm usually part of) you have to admit that the XBox is a great piece of hardware compared to the other consoles on the market. And being MS, they can afford to entice publishers and devote resources to helping them make the games look/run better.

    --
    Comment forecast: Bits of genius surrounded by a sea of mediocrity.
  16. Re:It is NOT what economists call monopoly rents by the+eric+conspiracy · · Score: 4, Insightful

    Consumers do have a choice at present

    OK, call up Gateway and try to get them to sell you a computer without Windows pre-installed. Can't do it, can you? Or try running over to Best Buy and getting a computer without Windows on it.

    Or try buying a Sony laptop without Windows installed on it.

    The fact is that consumers do not and will not have a choice until the have the freedom to purchase any computer they want WITHOUT Windows installed on it.

    Right now Microsoft has the market sewn up with these pre-installs to the point where consumers do not have a choice.

  17. Re:Huh? by baldass_newbie · · Score: 5, Insightful

    MS gives out IE for free, that's anti-competetive?

    Boy. You don't even kind of get it, do you?
    Giving away software isn't what makes MicroSoft a monopoly. Using their leverage as THE MAIN supplier of household Operating Systems to distribute this software, to the exclusion of others, with a toehold in the OS that other browsers will not have and then, ultimately, claiming that the browser is INEXTRICABLY intertwined with the OS -- all of these things are what make MS a monopoly.
    Repeat after me: It's not giving away software, it's unfairly using an advantage and obstructing others that makes MicroSoft a monopoly.
    I don't think most people would care if MS kept to standards, but that's another story.

    --
    The opposite of progress is congress
  18. Re:Funny, no one mentioned price undercutting by M by StDave · · Score: 4, Insightful

    I think what we are looking at here is some sort of economic evolution. You will notice that Microsoft's most mature products (office and Windows) are profit leaders. However, loss leaders will be products that some day (maybe 5 years) will bear the fruit grown in the soil rich with competitor's blood. Once all of the competition for browsers, or Database servers are dead, they can crank up the profit margin on those products, as all of the competition has been swallowed, killed, or discredited by FUD.

    The real unanswered question is whether this is a death knell or call to arms.

  19. An extremely atypical profit margin by cartman · · Score: 5, Insightful

    First, there were about 10 people who made points like these: Mcdonald's charges $1.25 for a large coke when it only costs them $0.03. Diamond retailers have a 200% markup. Vending machines sell coke for $0.75/can when it costs $0.10 to manufacture. Look at how big their profit margins are! And so on...

    The profit margins at Mcdonald's, jewelry retailers, and vending machine companies are very low. You have to take into account all the costs in calculating profit. Mcdonald's only pays $0.03 for the coke they are selling you, but they paid over $1 million for the building in which they are selling it to you, and over $200k/yr for employees in that building, plus costs for managers and benefits, to say nothing of corporate expenses, advertisements, and so on. Retail jewelry stores fail more often than any other kind of store. Sure, they charge a 100% markup, but they get like 2 paying customers per day, for which they must pay rent on a store and employees' salaries, etc.

    An 89% profit margin is extremely unusual. IIRC, the average profit margin in American business is around 4%. The only other large companies that take anywhere near that profit are drug companies, right after marketing a "blockbuster drug" where there few competitive alternatives.

  20. Comment removed by account_deleted · · Score: 4, Insightful

    Comment removed based on user account deletion