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Economic Predictions Using Web Usage Data

Makarand writes "The Chicago Tribune has an article on the claims of ComScore Networks Inc., that it can predict major economic trends by tracking the online activity of 1.5 Million people. The company gains access to people's Internet travelogues by giving them free security software and programs that speed up their connections. Economists say that the company's models need to be tested over several years before they can be considered accurate."

8 of 149 comments (clear)

  1. Irony? by feepcreature · · Score: 5, Funny
    Is it just me, or is there something wrong with the sentence:
    The company gains access to people's Internet travelogues by giving them free security software...

    P.

    --
    Paul "Say no to feeping creaturism"
  2. Re:Sound like spyware to me. by e8johan · · Score: 5, Funny

    All major investment companies are going to push huge shit-loads of dollars into the p0rn industry... unless they know that they are tracked.

  3. Re:Spyware by Big+Mark · · Score: 5, Funny

    Download this free Security Update! Protect yourself from Internet hackers who can steal your credit card and set fire to your house! Remain anonymous on the Internet! All we ask is that you allow the security software to send us your Internet Explorer history files, so we can monitor attacks against your privacy! Do it NOW before it's too late!

    -Mark

  4. In other news... by WPIDalamar · · Score: 4, Funny


    ComScore announces their predictions for this year based on web activity. You should take all of your money out of large cap stocks and invest heavily into p0rn!

  5. My economy prediction by stud9920 · · Score: 5, Funny

    My economy prediction is that comscore will soon file a chapter 11.

  6. analyzing porn viewing... by RebelTycoon · · Score: 5, Funny

    The key is to categorize the type of porn that is being viewed.

    Teen porn would indicate a desire to return back to school for more education. This can be used to indicate a slowing in the job market or radical changes in job skills being required.

    Lesbian porn indicates a desire for more social time, expanding ones horizons, and generally a good economy, since everyone is getting more then enough of the good stuff.

    Hardcore porn would indicate a slowing economy, since you are just pounding away at the task at hand.

    Gay porn would indicate a resession, since that is most likely when you are taking it in the ass at work, so why not see how the professionals do it.

    Hope this helps with future economical models based off of the viewing habbits of porn.

  7. Re:Spyware by n3k5 · · Score: 5, Funny

    WARNING! Your computer is currently BROADCASTING a *gasp* *shock* IP address! With this information, HACKERS can DESTROY your computer! Download our SECURITY patch NOW!

    --
    but what do i know, i'm just a model.
  8. Consider the source of the data by psplay · · Score: 3, Funny

    This can only Economic predictions are based on a sample on people who "download free software onto their computer".

    Not exactly a random distribution of the populous, is it?

    They are already restricting the data this software collects, as its source of data pertains to a specific sample base:

    1, (PC) Computer owners
    2, Home Users
    3, The type of fool that downloads something willy nilly on their computer.

    Given this conditions, the survey base could not really exceed 50% of the range of population. Therefore can really only be 50% accurate.

    (yes I pulled the 50% out my head, based on my survey of my coworkers).