Using Neuromarketing to Sell Products

Cyan Peppa writes "Marketplace on CBC, that's a Canadian station for you Americans, had an interesting story on neuromarketing tonight. '...Neuromarketing uses traditional neuroscientific methods to determine the drivers behind consumer choices. Using magnetic resonance imaging (MRI), researchers map brain patterns of participants, to reveal how they respond to a particular advertisement or product. This information can be used as the basis for new advertising campaigns and branding techniques...' Now, I'm no genius, but isn't something like this wrong? Personally, I don't like advertisements tapdancing on the chest of my own free will...What do you think?"

Comments

whatever

[tps12]

Marketing doesn't work anyway. I wear Nikes because they're fast, not because they look good on TV. The most famous marketing ploy in recent history has got to be Apple's "1984" Super Bowl ad, and a whole lot of good that did them. They teetered on the verge of bankruptcy for two decades before they finally (gasp, horror) figured out that they should just forget about marketing and introduce a good product (the iMac) to an underserved market (teenage girls).