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Using Neuromarketing to Sell Products
Cyan Peppa writes "Marketplace on CBC, that's a Canadian station for you Americans, had an interesting story on neuromarketing tonight. '...Neuromarketing uses traditional neuroscientific methods to determine the drivers behind consumer choices. Using magnetic resonance imaging (MRI), researchers map brain patterns of participants, to reveal how they respond to a particular advertisement or product. This information can be used as the basis for new advertising campaigns and branding techniques...'
Now, I'm no genius, but isn't something like this wrong? Personally, I don't like advertisements tapdancing on the chest of my own free will...What do you think?"
Voice over: Lightspeed fits today's active lifestyle. Whether you're on the job [Fry is shown at a company meeting wearing just Lightspeeds.], or having fun [Fry is shown with a woman in her underwear.] Lightspeed briefs. Style and comfort for the discriminating crotch.
[The dream ends. Fry wakes up.]
Fry: Oh what a weird dream! I'll never get back to sleep!
[He falls asleep.]
[Scene: Planet Express: Lounge. The crew are sat around a table.]
Fry: So you're telling me they broadcast commercials into people's dreams?
Leela: Of course.
Fry: But, how is that possible?
Farnsworth: It's very simple. The ad gets into your brain just like this liquid gets into this egg. [He holds up an egg and injects it with liquid. The egg explodes.] Although in reality it's not liquid, but gamma radiation.
Fry: That's awful. It's like brainwashing.
Leela: Didn't you have ads in the 20th century?
Fry: Well sure, but not in our dreams. Only on TV and radio. And in magazines. And movies. And at ball games and on buses and milk cartons and t-shirts and written on the sky. But not in dreams. No sirree!
all you have to do is think about b00bies...
then they will start showing you ads with b00bies on them...
yes, i know, im a genius !
Who is this Karma guy and why is he bad ??
Geez, how'd they make me say that?
What's a sig?
No way!
Whereas today there are lots of commercials that annoy the SHIT out of a lot of people, but which happen to work all right at keeping the brand in people's minds, in the future commercials will be designed NOT to annoy people -- more specifically, me.
Aw, who am I kidding?
Personally, I don't like advertisements tapdancing on the chest of my own free will...What do you think?
I think you need a nice refreshing Coke.
Eve Fairbanks says I drive a hybrid!LOL
correction; its sinister, but not more sinister than usual.
I remember reading once that marketers are some of the easiest people to sell to. Seems like the researchers figured this out.
MrMRI : Hey Mr advertising guy, we've got this great Idea.
MRAdd: What?
MrMRI: Just lie down here, keep still and I'll tell you...
half an hour later.
MrMRI wispers
MRMRI: Well, you get people to lie down in an MRI machine and user ther brain waves to sell.......
thank God the internet isn't a human right.
Well this thing reminds me of Matrix's brief and relatively incomprehensible episode, when Neo gets up from his eternal bathtube... You live in some sort of jellish liquid that emulates your environment, a tube feeds you with all your desired nutrients and several wires catch up your needs and reactions. A big cable connects you into the virtual world so that you think you're living...
Right now they catch up desires and wishes. Why not to think they soon they glue your mounth with a tube and pomp you with dogfood? And drill your skull to hammer your brain with the idea that you're eating the best dish on Earth?
.. they found men were thinking mostly about sex and women about shoes.
Reliable, Great Value Hosting: $7.95/mo 2.4G/120G
Yet another case of Sam I Am figuring out how to get us to eat those disgusting Green Eggs and Ham:
From Soupyet.com:
Green Eggs and Ham is not what your parents told you. It is not a story about trying something you think is gross and discovering that you might like it. It is a dark tale of the evil implications of the age of information in which we live.
Sam I am is the archetypical villian of modern society. He is the ever-present, ever-persistent marketing puppet of the information age. He peddles his wares incessantly via any and all means, until we give up in desperation and eat those disgusting green eggs and ham. Not only do we eat them, but the parable has us shouting for glee that we love the green eggs and ham that have been forced down our collective, societal throat.
Sam I am is, poet, priest, and politician. But he may also be: boss, parent, spouse, news anchor, movie star, CEO, etc.
Green eggs and ham are the collective physical, emotional, metaphysical and other wares being thrown at us faster and faster in this so-called information age.
Read any good sonnets lately?
Your don't own your free will, you license it. And the subscription fee is due.
Money for nothing, pix for free
I wear nikes because I love that fact that they're made with care by young indonesian girls.
/ st rategie/nikeboycott.html
Anyone can make a shoe because they're making a living wage, it takes real devotion to make shoes all day long for $1.80.
http://www.citinv.it/associazioni/CNMS/archivio
What were you expecting?
Communist system has one hypnotizer...
Free Market system put hypnotizers in direct competition with each other!
I take your 2c, now you senseless!!! HA! HA! HA! Old Hong Kong Joke!
"Communism is like having one [local] phone company " - Lenny Bruce
Associating beer with fun is stupid.
You don't need fun to have alcohol.
wibstr.
So they'll need a video camera keeping an eye on the viewer as well...
A really stupid ad gets shown, emotion region fires, face registers puzzlement. Therefore, we should show this ad. No wait, that's not right...
All I want is a kind word, a warm bed and unlimited power.