Using Neuromarketing to Sell Products

Posted by michael on Wednesday December 4, 2002 @02:45AM from the you-know-you-want-it dept.

Cyan Peppa writes "Marketplace on CBC, that's a Canadian station for you Americans, had an interesting story on neuromarketing tonight. '...Neuromarketing uses traditional neuroscientific methods to determine the drivers behind consumer choices. Using magnetic resonance imaging (MRI), researchers map brain patterns of participants, to reveal how they respond to a particular advertisement or product. This information can be used as the basis for new advertising campaigns and branding techniques...' Now, I'm no genius, but isn't something like this wrong? Personally, I don't like advertisements tapdancing on the chest of my own free will...What do you think?"

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I don't know... by mschoolbus · 2002-12-04 02:48 · Score: 0, Offtopic

...something about Canadians, no news here =P
Re:1812 by mschoolbus · 2002-12-04 03:30 · Score: 0, Offtopic

Don't forget that we won the war of 1812 against you yanks (in less than 24 hours at that). MuuuuHAHAHAHAHA

And you post this as an Anonymous Coward, great...