IAB Recommends Larger Web Advertising

Chicane-UK writes "Popups, flash adverts, full screen adverts and all the other methods of internet advertising that make our daily drag through the internet have been deemed not effective enough. The solution, according to the Interactive Advertising Bureau is the new Universal Ad Package which comprises a new 'large advert' and three other in page advert templates. Read their press release here. I know I for one am sick of internet advertising of this type - banners were just about right for me." For some reason advertisers never come up with new, smaller advertising formats. There's also a story on AdAge.

Comments

Text Ads and Word of Mouth

[Mr Guy]

Interesting you posted that sig in a thread about advertising right before Christmas.

I read it, thought to myself, damn, I DO want to fly a kite, I LIKE flying kites, and I haven't FLOWN a kite since I was dating my wife in college. If I had seen that sig two weeks ago, she'd be getting THIS for Christmas.

I don't think I've ever reacted that way to a banner ad.

MOD PARENT DOWN

[henben]

I forgot the

tags. What's that? Yes, as a matter of fact, I *am* an assmonkey. Reposted properly below.