IAB Recommends Larger Web Advertising

Chicane-UK writes "Popups, flash adverts, full screen adverts and all the other methods of internet advertising that make our daily drag through the internet have been deemed not effective enough. The solution, according to the Interactive Advertising Bureau is the new Universal Ad Package which comprises a new 'large advert' and three other in page advert templates. Read their press release here. I know I for one am sick of internet advertising of this type - banners were just about right for me." For some reason advertisers never come up with new, smaller advertising formats. There's also a story on AdAge.

Comments

In other news

[Anonymous Coward]

In other completely suprising news, Democrats recommend higher taxes!

Re:Larger?

[Britissippi]

My friend, sounds like you need to play the Realistic Internet Simulator. Get that popup closing hand some practice!

Seriously though, the last thing any of us need to see is more of this junk. the worst is when you're on an IE machine and along come the unclosable popups... yeuch!

Computer Billboard Monitor

[httpamphibio.us]

I suggest that all computers on the internet be required to have a miniature billboard monitor (2 or 3 feet wide will do) above the normal monitor that rotates various advertisements.

Or, require 24 hour full screen ads that are transparent so as not to completely interfere with normal usage.

Genius!

Re:Advertising doesn't work

[Anonymous Coward]

There was a large box below the story.

A question for those of you who have not blocked advertising - Without looking - what was it for?

It -- and all the other ads on the page -- were for the small red "X" company....

Thank god for proximon!....

Glad they thought of the consumer

[barnaclebarnes]

Designed to be acceptable to advertisers and agencies, the package was created in response to advertiser demand for simpler, more cost effective units and a stronger creative palette.

Glad that they thought of the consumer when they invented these new sizes.

It's all about scale.

[jehreg]

Well, I recommend bigger fonts, larger web pages, and waaaaaaay higher resolution.... to compensate.

Rofl...

[pr0c]

Its not the size of the ad that matters :P I block image ads period. I don't care if its 468x60 or 800x600.

How about some Dr Suse?

Do you like banner ads and spam?
I do not like them advertising man.
Do you like them big or small?
I do not liek them big or small i do not like ads at all.
Do you like them popped up or behind?
I do not like them popped up or behind i do not like any kind!
Do you prefer we send you spam?
I filter it out and blacklist it mam.

The 100% way to be sure i will NEVER buy your product is to popup/pop-behind, flash ad, or banner ad me. Whats the best form of advertising in my opinion? Recommendation within reviews perhaps, text ads and similar methods. ITS CALLED TARGETING, something that is beyond most ad companies.

Re:Advertising doesn't work

[delcielo]

How soon before your computer just points a gun at you and takes money out of your wallet?

Has it ever occured to them. . .

[kfg]

to consider that we just don't want to buy the crap they're selling?

I mean really. When did it become the *advertising's* fault that your product is an undesirable piece of shit?

It's the basic premise of capitalist exchange people. I have money. You want it.

*You have to offer me something I wish to possess more than my money.*

Christ almighty on a shingle, the marketroids are actually starting to believe their dumb ads "make" us buy stuff and that if they run the ad we're somehow obligated to purchase.

Hey, you over there, in the suit. Yeah, you. Get a clue or get a real job, ok?

KFG

Re:Advertising doesn't work

[$rtbl_this]

It -- and all the other ads on the page -- were for the small red "X" company....

Out of interest, have you found yourself buying more products from Xerox recently?