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IAB Recommends Larger Web Advertising
Chicane-UK writes "Popups, flash adverts, full screen adverts and all the other methods of internet advertising that make our daily drag through the internet have been deemed not effective enough. The solution, according to the Interactive Advertising Bureau is the new Universal Ad Package which comprises a new 'large advert' and three other in page advert templates. Read their press release here. I know I for one am sick of internet advertising of this type - banners were just about right for me." For some reason advertisers never come up with new, smaller advertising formats. There's also a story on AdAge.
just use mozilla, and you won't have to worry about it ;P
It is *not* the Internet Architecture Board, it is the Internet Advertising Bureau. Could you imagine it being different?
Yeah, yeah, it's redundant. But that's what came to my mind when I read IAB on the title.
The advertising sales dept at a previous job told me about one of their most lucrative and effective (for the advertisers) forms of advertising. Apparently, sponsorship of our newsletter - effectively a one or two line text ad in an opt-in news email - was very effective. Also, the site made a fair bit of money through selling relevant books, job listings, etc. This was over a year ago now - how long will it take marketers to get a clue? Don't they understand that the way to get results is to make advertising relevant and useful, rather than increasingly intrusive? I like the ads on Google because sometimes they actually help me with what I'm trying to do. Also, didn't we just hear that Amazon's affiliate program is one of its most cost-effective marketing tools? All the IAB proposal will do is increase the usage of ad-filtering software. I filter (most) ads and have no compunction about doing so, because I already know that I don't want to punch the fucking monkey. I understand that branding ads are a different animal from direct sales pitches. If they're done entertainingly (e.g. the Absolut ads on the Onion), then I don't have a problem with them. The people complaining about "leeching" pop-up blockers, and demanding bigger formats, are the ones advertising on the principle of throwing garish shit at millions of eyeballs in the hope that some of it sticks. These are the companies selling overhyped security products, online gambling, cyberstalking software etc. Sites accepting this kind of stuff are only harming themselves in the long term. If you think your site's survival depends on this sort of thing, you're doomed - explore other possibilities!