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RC Car Craze: The Spam Connection

Rick Zeman writes "The Washington Post is reporting that the latest toy craze, miniature radio-controlled cars, is actually fueled by spam, and that spammers are actually helping brick and mortar retailers. Dunno about you guys, but I get a couple of those a day...and I've resisted the 'temptation.'" The Washington Post wants to know your age, ZIP code and sex, and even provides you with hints on the first two. ...or read the same story on MSNBC.

30 of 302 comments (clear)

  1. Link to non-reg-req version by Motherfucking+Shit · · Score: 5, Informative

    MSNBC is carrying the same article without the registration requirement.

    --
    "BSD: Free as in speech. Linux: Free as in beer. Windows 10: Free as in herpes." --Man On Pink Corner in #52607549.
  2. why not boycott spam products? by SHEENmaster · · Score: 5, Interesting

    It's a lot easier than boycotting 3rd world child labor or commercial software. To bad grandmothers and perverts are the true targets of spam; not us.

    --
    You can't judge a book by the way it wears its hair.
    1. Re:why not boycott spam products? by jvj24601 · · Score: 5, Insightful

      It's a lot easier than boycotting 3rd world child labor or commercial software. To bad grandmothers and perverts are the true targets of spam; not us.

      Except that in this case, perverts (as far as I can tell) were not the true targets of spam. We (parents) were.

      This spam did not interest me, specifically (because my son isn't into toys like that), but my coworker (who also has a 7 year old), who actually ordered some these cars, went on to say "Yeah, for once, some spam was actually useful. Go figure." Go figure, indeed.

      I have over 30 email aliases assigned to my company email address for various software-registration and mail-order companies, and what not. And I get scores of spam and hate it. But if I ever got a spam that read something like "Get memory from cruical.com for 70% off", I (and I suspect many /. readers as well) would probably read it. It all depends on the target and message. If I could change my spam from porn and HGH and penis enlargement to computer-related hardware and software discounts, I would mind it a whole lot less...

  3. in other news... by Shymon · · Score: 5, Funny

    Harvard business school recently stated that marketing causes people to buy things! This startling discovery is said to revolutionize the way people do business. "no more hiding my merchandise for me!" said one excited store-owner.

  4. bad journalism alert by Stanley+Feinbaum · · Score: 3, Insightful

    The Washington Post wants to know your age, ZIP code and sex, and even provides you with hints on the first two

    And yet slashdot still links to their site, as do you guys link to the new york times' site.

    As a professional journalist, I can tell you that they use that information you input to profile you and sell it to advertisers. Try posting a google cache link next time instead.

    --

    Stanley Feinbaum, professional journalist and master debater! God bless the USA!

    1. Re:bad journalism alert by Graff · · Score: 4, Insightful
      I can tell you that they use that information you input to profile you and sell it to advertisers.


      This is why I always put down that I'm a female, born in 1902, who lives in zip code 90210.

      They can ask all they want, but all they will get is the most misleading information I can give them. Having a database full of garbage is much worse than them getting rid of the database entirely. Hopefully they will realize that some day and stop bothering us.
    2. Re:bad journalism alert by FyRE666 · · Score: 4, Funny

      As a professional journalist, I can tell you that they use that information you input to profile you and sell it to advertisers. Try posting a google cache link next time instead.

      So what? I always sign up as cmdrtaco@slashdot.org anyway ;-)

      (only kidding... it's cowboy neil)

    3. Re:bad journalism alert by writermike · · Score: 5, Funny

      This is why I always put down that I'm a female, born in 1902, who lives in zip code 90210.

      So, you're the whippersnapper that's been putting me on all those mailing lists! I might be 100 years old, but my cane can still fit up your butthole, sonny.

      --
      If Nalgene water bottles are outlawed, only outlaws will have Nalgene water bottles.
    4. Re:bad journalism alert by Idarubicin · · Score: 3, Interesting
      As a professional journalist, I can tell you that they use that information you input to profile you and sell it to advertisers. Try posting a google cache link next time instead.

      What harm does it do for them to ask?

      They can better target their advertising...so what? They know who's reading their web site--great. Maybe they'll write more stories that I'm interested in. If the /. link warns of registration ahead, then I know that I have to trade some of my information for their information. They're trying to make a buck, just like everybody else. Good for them. I know that it will be used to advertise at me. Besides--the most important point is this:

      I can choose to lie, or not. Usually I just wait for a no-reg link to appear in the comments. It saves me from all these little dilemmas. (Dilemmae?)

      I ask your opinion--as a professional journalist--who is going to pay you for your work if news organizations have trouble making money?

      --
      ~Idarubicin
    5. Re:bad journalism alert by babbage · · Score: 3, Interesting

      Actually, these sites are well aware that a lot of people use junk data. That's okay -- it's not being used for anything critical at this point (and IMO will onlt be 'critical' if/when sites start moving to pay models en masse). The more interesting & useful side effect of having these registration models is that it provides an anchor to *far* better demographic modelling of the site.

      From this point of view, you could tell them that you, NYT reader # 07593146, are a twelve eyed Tralfamadorean that lives on the fourth planet from Betelgeuse for all they'd care, because you're still giving them the data that they *really* need:

      • Basic demographics: NYT reader #07593146 reads from one computer at home & two from work, tends to follow stories about computer technology, usually enters the site from $third_party, and can be relied on to view $number of ad impressions per day
      • General ad targeting: a while back she/he/it was looking up travel stories about Europe, so they might be interested in airfare deals
      • Specific ad targeting: she/he/it tends to spend time reading the car reviews and, while there, always lingers on station wagon ads & never follows links for SUVs. Knowing this, car advertisers might want to pay more to target station wagon ads at this customer, etc
      • adapting to evolving preferences & technologies: It has been noticed lately that this user isn't registering any pop{up,under} ad impressions, suggesting that they've adopted some kind of filtering software (maybe Mozilla, but if so they're also spoofing the user-agent string). With that in mind, they might decide to stop trying to serve popups to this person, and deliver more intrusive traditional ads instead, leaving the popup inventory to users of different browser software for now.
      • Sanity check: Gee, for a 12-eyed Tralfamadoerean, user #07593146 doesn't seem to interested in any of our stories on exobiology, astrophysics, geopolitics, or opthamology. Maybe we shouldn't trust that data... :)

      Mission accomplished. This kind of profiling is all based on simple traffic analysis, and most of it isn't really possible without a pervasive registration scheme. This is a damn goldmine to web publishers. If people actually trusted the publishers & were honest on their profiles, that would be icing on the cake, but playing games like this really isn't as much of an obstacle as you might be hoping.

      Hey, the people running the site are computer nerds too, they think the same way you are and know the same tricks you do. There is no race of Tralfamadoreans around Betelgeuse, but that doesn't stop them from being attentive... :)

  5. I hate them, buy real ones... by Magus311X · · Score: 5, Informative

    Seriously. The ZipZaps, and most of the stuff from Tyco and Nikko aren't that fantastic.

    Get the real deals. 1/18th, 1/10th, or 1/8th. Electric or nitro. On-road or off.

    HPI
    Kyosho
    Serpent
    Tamiya
    Team Associated
    Team X-Ray
    Traxxas

    RC racing has got to be one of the geekiest and most rewarding hobbies to boot. Meet a lot of nice people this way at events.

    -----

    1. Re:I hate them, buy real ones... by Nutter9182 · · Score: 4, Informative
      umm.. No link to Losi? No link to Yokomo? C'mon, you even linked to Tamiya, HPI, and Traxxas.. you've gotta link to the good manufacturers too. (Yea, I'm just kidding, Tamiya, HPI, and Traxxas all make some decent products) ;)
      Losi Yokomo Traxxas (you have the wrong link)

      RC racing definately has the perception of a geeky hobby, but I do consider it to be the one non-geek thing I do - being covered in dirt, oil, and fuel isn't very geeky imo. :) I'm glad to see that there's other RC racers here on /.

      -Nutter

    2. Re:I hate them, buy real ones... by Nutter9182 · · Score: 3, Interesting
      A real RC car doesn't have to be 1/10 scale, there's plenty of "real" mini RC cars - the smallest (and coolest) is the Yokomo Puchimaru. There's also the Kyosho Mini-Z's, the HPI Micro RS-4's, and several others.

      And $500? Talk about cheap. ;) 1/8 off-road cars can cost well over $1500, even each of my 1/10 off-road cars have about $1000 in them..

      -Nutter

  6. Yet another "mainstream" pro-spam mention by Motherfucking+Shit · · Score: 3, Insightful
    I was a bit dismayed to see that this article seemed to glorify spamming without mentioning any of the negative/annoying side effects. It was one big "spam works, spam == sales" promotion. The author essentially makes the case for spamming as a profitable enterprise - portraying spammers as ethikul bidnezmen - and I'm afraid that articles like this will only help to encourage the "mainsleaze" spammers.

    From the article,
    "If you see a product more than a couple of times on e-mail, that means that product is selling," Finn said. "No one would be sending it repeatedly if was not selling."
    I say it's more like "No one would be sending it repeatedly if they'd actually sold out their product." Anything that needs to be spammed over and over, ad nauseum, isn't selling, thus requiring repeated spam runs in order for the spammer to make a decent ROI.

    I groan at the thought of how many professional marketing types will read this article and decide that spam is the way to make _their_ product next year's must-have Christmas gift.
    --
    "BSD: Free as in speech. Linux: Free as in beer. Windows 10: Free as in herpes." --Man On Pink Corner in #52607549.
  7. Re:I must be doing something wrong by spacefight · · Score: 3, Informative
    I want to put something like that on every server I use
    Try Sugarplum.
  8. Voting With My Dollars by Myuu · · Score: 5, Interesting

    Ya, I thought those were pretty cool, and I was just about to buy one until I start get those SPAM messages. I was so sick of deleting and sifting through them I said fsck them and bought something else.

    --

    forget it.
  9. You gotta be kidding me. by FreeLinux · · Score: 5, Insightful

    Ali estimates that for every e-mail Penn Media sends out, his firm wins one sale and retail stores win 20.

    21 sales for every email sent???? Who the fuck is this guy trying to kid?????

  10. Re:Spam *Does* Pay by WebMasterJoe · · Score: 3, Insightful
    "One of those contractors, Steve Harper, said he has sent 5 million e-mails so far. Earlier this month, he claims he sold 330,000 cars after sending a million ads in one day." And people wonder why spam still gets sent. It is because people buy stuff that is spamvertised.

    The first thing I thought of when I read that was: How do we get this guy's address and send him junk mail, like slashdot did to Alan Ralsky? Come on, folks, I want an address, I want an aerial map!

    --
    I really hate signatures, but go to my website.
  11. Re:Corelation . . . by Reality+Master+101 · · Score: 4, Funny

    And in another startling discovery, saying something over and over doesn't make it applicable to every case! Good Lord!

    --
    Sometimes it's best to just let stupid people be stupid.
  12. Zip Zaps Vs. Women by vudufixit · · Score: 4, Funny

    Unlike women, Zip Zaps are: 1. Easy to pick up 2. Low cost 3. Low commitment 4. Low maintenance 5. Have a short recharge interval

    1. Re:Zip Zaps Vs. Women by adb · · Score: 4, Funny
      Unlike women, Zip Zaps...Have a short recharge interval

      You're clearly not operating your women correctly.

  13. Not all that bad by fleener · · Score: 4, Informative

    I bought some of the cheap non-name-brand China imports at a local mall merchant for $15 and saw a couple national chain stores in the same mall selling them. Only after purchase did I go back and look at those spams to see I bought the same product.

    From my point of view, I supported a local merchant who imported the product, avoided giving my money to a retail chain corporation, and avoided giving money to a spammer. The cars are fine. In the same mall I would have paid $21 *more* for a MicroSizer. And the $20 Radio Shack ZipZaps are out-of-stock until after Xmas.

    As a gadget, these cars lose their luster quickly for an adult. For my children, they couldn't care less whether it's a MicroSizer, ZipZap, or noname junk. They'll never want upgradeability. I bought 4 cars for $15 each, totally $60. I saved $84, thankyouverymuch.

  14. Is that so? by NoMoreNicksLeft · · Score: 5, Funny

    "If you see a product more than a couple of times on e-mail, that means that product is selling," Finn said. "No one would be sending it repeatedly if was not selling."

    Ironically, the latest Kinsey survey reports that the average american penis length has increased to an astounding 11.5 inches, Forbes is delcaring that the number of millionaires in the USA has jumped 19,422% since last year due to perfectly legal Nigerian banking loopholes, and this slashdot poster has 19, count them, 19 barely legal blonde sluts hovering around the computer desk at this very minute.

  15. Mr. Hi-Speed Mailer Loves This Article by zentec · · Score: 5, Insightful


    It simply legitamizes the business of advertising through a cost-shifted model.

    While the incremental cost to the end user (victim) is immeasurable on a single email basis, over a prolonged period the time spent weeding through the trash that comes in via email has a very real cost in lost time/productivity.

    I've seen many arguments that there needs to be a balance between the rights of the recipient and the rights of the advertiser. Sad fact is, in any circumstance where any of the cost of the delivery of the advertisement is shifted to me and without my consent, it's consumer fraud. The adversiser has no right to take one microsecond of my time in effort to delete their advertisements from my email box, or to force me to get up from my chair to answer the phone or toss their ad from my fax machine.

    Telemarketing, spam, junk faxes or stapling posters to my tree, the costs of delivery are heaped upon me and I'm sick and tired of it.

    As far as spam goes, it's time to start pushing for the death of SMTP. It was nice when the Internet was sheltered, but it's now part of the real world and just like the real world, there's plenty of morons to cause problems.

    The biggest problem with SMTP is that it has too much implicit trust. Spammers take advantage of this and either falsify headers or steal relay services. Giving priority to systems that have valid credentials and all but ignoring those that fail basic trust guidelines will cause spammers to play fair, or go broke. Those spammers that play fair will have no alternative but to honor remove requests or find their trust level set to zero.

    1. Re:Mr. Hi-Speed Mailer Loves This Article by LostCluster · · Score: 4, Interesting

      The key change I would like to see is a model in which the SMTP server is replaced with one that must hold the "payload" content of the message, and instead send a token message that contains the IP address at which the full message resides, other header data, and a reduced hash of the message contents so that the message cannot be tampered with once its been "sent" without being rejected.

      Once an server is identified as having sent spam, the owner of the server can nuke the payload message, therefore making the tokens a pointer to nowhere, so client software ignores the message. Or, if the server owner is not cooperative, a blackhole can be applied to the server, causing client software to discard tokens sent by this server (even for not-yet-read messages that were sent before the alert was issued) so that the message content is never delivered to the user.

      Of course, the few users who actually want spam can continue to get it so long as the sender can find bandwidth willing to allow it, and the users decide to ignore any blacklisting. Nobody's first amendment rights are being denied, just every step in the process gets a chance to opt out.

  16. In other news, cart seen pushing horses... by LostCluster · · Score: 5, Insightful

    I think we have cause and effect backwards...

    Zip Zaps and the like are this year's "hot toy" just like Tickle Me Elmo and Cabbage Patch Kids have been in years past. Kids love them, so parents have got to go find them... stores everywhere are selling out, they can't make these things fast enough.

    This popularity is not the result of spam, instead spammers are jumping on board trying to sell the product that parents would do anything, include pay over-inflated prices to a spammer, to get. It wouldn't surprise me if half the "Get your Zip Zaps from me!" spam turns out to be scams, yet parents are willing to take that risk at the hope of getting the toy little Jimmy must have.

    Whenever anything gets this popular, spammers will be there to exploit the image.

  17. People actually read their spam? by Joe+Tie. · · Score: 3, Interesting

    I'm so sick of spam, giant annoying flash ads, ten minutes of comercials before a movie I payed to watch starts, and related things that I can't take it anymore. I eventually broke down and just decided one day that I'm taping tv so I can fast foreward through commercials, going to movies late or just walking out for a while if the movie hasn't started yet no matter how crazy the people I go with think I am, and keeping flash turned off. It's actually turned out rather well in the long run, as I was quickly reminded that books will not only more often have a better story to tell than most television, there's no comercials!

    And that's why I'm surprised to not see much more of an outcry among mainstream advertisers about things like spam. I admitidly must have had a pretty low tolerance to start with, but everyone has a breaking point and this constant bombardment of brain numbing noise could ruin it for everyone if it gets too prevalent.

    --
    Everything will be taken away from you.
  18. Have Your Micro RC and Eat it Too by Mulletproof · · Score: 5, Informative

    Just because the spammers are ruining your day doesn't mean you have to forego the item completely... Buy a different manufacturer/model. I highly recommend the original Bit Char-G Micro RCs at either your local japanese toy shop, or lacking that-- a listing on eBay will do the trick well enough. $25-$30 is generally the going price and yeah, the instructions are in Japanese, but if you can't figure out the large obvious pictorials, you shouldn't be using a computer anyway (in other words some assembly required, takes under 10min for the average first time user). Bit Char's were around before the micro RC craze here and they're good quality and well supported. Upgradable motors (up to 30,000 rpm!) and tires in addition to the bodies. Good stuff.

    What gets me is the number of people who let spam alter their shopping habits. Avoiding the seller I can understand. He spammed you, you're pissed. But boycotting the entire brand? Come on now. The manufacture most likely doesn't have a clue and even if they did, there's not a whole lot they could do about it. So just get your present as planned form either the store or a more reputable website. Easy, ne?

    --
    You need a FREE iPod Nano
  19. Fuel by Ogerman · · Score: 3, Funny

    The Washington Post is reporting that the latest toy craze, miniature radio-controlled cars, is actually fueled by spam

    That's funny... I always thought those miniature RC cars were fueled by watch batteries or triple-A's. I guess it's like they say.. there are endless uses for the ham in a can! (:

  20. Review by Daniel+Rutter · · Score: 5, Informative

    People who'd like to see what a representative mini-car actually has in it, by the way, might like to check out my review of one, here.