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The New Face of Global Competition

Valluvan writes "Here is an article in Fast Company on "The New Face of Global Competition". The article is focused on Wipro, a big IT company in India, but applies to many other companies in India that have been highly successful. A long article with some stupid errors like saying developers code with UML, but brings out the business facts well enough."

26 of 392 comments (clear)

  1. There's Nothing New Under the Sun by signifying+nothing · · Score: 4, Insightful
    Although this is in industries close to Slashdotters' hearts, there is nothing particularly new here. The textiles industry, which was one of the very first high-tech industries, largely left the developed world a long time ago.

    Other industries will follow as the necessary skills and infrastructure become more wide-spread.

    The rich world will continue to specialise in those industries which require the latest cutting edge infrastructure and skills, and slowly discard the rest.

    1. Re:There's Nothing New Under the Sun by feed_those_kitties · · Score: 5, Insightful
      The rich world will continue to specialise in those industries which require the latest cutting edge infrastructure and skills, and slowly discard the rest.

      And by doing so, the "rich world" will eventually give away so much work that they will be poor.

      Think about it - if the United States economy continues to send good-paying jobs overseas, what's left for the people in the U.S.? Yes, some "rich" people will get even richer, but a LOT of us will get poorer. Is that what we want?

      I'm a developer with over 20 years experience. Cobol, SQL, VB, C, Java, HTML, UML, XML - I can do them all pretty well. My old company fired me after nine years claiming I couldn't do my job. Why? Because they can send my job to India and find someone with 2 years of experience who will work for $6 an hour...

      Multiply that by the number of people who earn a living here in the U.S. by writing code, and where does that leave us? Claiming to be a 'Java developer' because we write some code at home, while earning a living working fast-food?

      Anyone looking for a skilled developer?

    2. Re:There's Nothing New Under the Sun by JanneM · · Score: 5, Insightful

      Well, yes and no.

      The specific sector (in this case IT) that is being squeezed certainly loses some in competition. For the economy as a whole, though, the money freed by getting cheaper IT solutions won't be stuffed into mattresses, but will enable more investment in other sectors (including up and coming areas). The economy as a whole doesn't get poorer; depending on the situation it may get richer at a somewhat slower pace.

      Meanwhile, the poor countries get a _lot_ wealthier; each transferred unit of fund is a far larger fraction of total wealth in the poorer country receiving the payment than it is in the richer country paying it. The net result is that the difference in wealth between the countries are asymptotically diminishing - and at the same time, both the wealthier economy and the world economy increases its wealth.

      Yes, it sucks to be a 'line programmer' or general consultant in our industry right now. It sucked to be a textile worker in europe or north america for most of the twentieth century, it sucked (and still sucks) to be a high-volume parts supplier to major manufacturing corporations. One day, it will suck to be a human bioengineer or nanotech designer.

      However, if you have specialized skills, or work for a niche or speciality company, things are different. Being a cloth designer or speciality weaver does not suck. Being a nimble small-volume and/or speciality parts integrated designer and manufacturer is good eating. And being a highly skilled specialist (VLSI designer, for example) in our industry is still viable and likely to remain so.

      Churning out app code or designing yet another business database bridge app is the equivalent to sowing slacks for off-the-rack or molding ten million stereo volume control knobs. They are the equivalent of sowing Nike's. Those jobs will leave - and will leave India as well as even more low-cost countries develop the population skills and infrastructure to take them.

      --
      Trust the Computer. The Computer is your friend.
    3. Re:There's Nothing New Under the Sun by enjo13 · · Score: 4, Insightful

      Touching... really.

      You could read up on economics while you work at Burger King, as a matter of fact I would reccomend it. While it sounds cruel, 'developed' nations actually benefit from this kind of displacement in many ways. Experience has shown that 'shipping jobs overseas' actually CREATES more jobs here at home. It allows the developed nations to develop a competitive advantage in areas that require the education and high-skill manpower that a nation like the U.S. has.

      Software development isn't an incredibly difficult skill.. in particular the types of software development that is being shipped overseas. I have made it a strong point to become an expert in system architecture and design, and that has kept me very comfortably employed no matter the economic conditions. In economic terms, I have given myself a strong competitive advantage over low-skill programmers by becoming an expert in a high-skill area of software engineering.

      It's time that we all realize that programming is not difficult. People are willing to work for $6 an hour to do it simply because a LOT of people have learned how to do it well. Yet their remain certain parts of the development process that are extremely difficult to master. Types of projects that require expertise above and beyond anything the low-skill 'labor programmer' can do. If you have those skills, then you will have no trouble finding gainful employment no matter what the economic conditions are.

      --
      Turn s60 photos into awesome videos with mScrapbook for all S60 3rd edition phones!
    4. Re:There's Nothing New Under the Sun by ChaosDiscord · · Score: 4, Insightful
      And by doing so, the "rich world" will eventually give away so much work that they will be poor.

      As a professional software engineer in the US, I sympathize. I certainly want the US to keep all of its software development in the US. But it's worth keeping in mind that the cheaper software engineers in other countries want those jobs just as badly as we do. While I'm certainly against exporting jobs to countries were the employees will be threatened, abused, and subjected to inhuman working conditions, my understanding is that software engineers in say, India, enjoy very good working conditions by their standards. Also, these low wage industries have been the foundation for growth for a number of countries in Asia, creating many jobs and generally increasing the technological level of the countries, changing them from "a cheap place to get labor" to "high tech competitors." So my selfish side says, "We should keep all programming jobs in the US", but I have to balance it against "Why should my job opportunities be given more weight than the job opportunities of people in other countries."

  2. 80s hysterics? by lutzomania · · Score: 5, Insightful

    This is very reminiscient of the "Godzilla has arrived" mania that swept the US back in the 1980s. Mayne serious people then believed that Japan was going to buy the US (in cash) and then enslave us all in their Toyota factories. We know now how wrong they were.

    India is certainly becoming a force in the global IT industry, but let's not get swept away by Fast Company's muscular prose and usual hyperbole.

    Also, I think it's important to remember that real economic growth comes more from innovation than from cheap labor. Companies are willing to pay developers $150K a year if the products they're creating will cover those costs and return a large profit to boot. A lot of the work being offloaded to India (or at least the work that my previous employer shipped there) was maintenanced release testing, legacy OS ports, code cleanup, etc. Nobody was asking them to design the next killer app.

    Of course, maybe it's good that these waves of paranoia wash ashore every few years. They prevent us from getting complacent.

    1. Re:80s hysterics? by anonymousman77 · · Score: 3, Insightful

      Don't you see that this is 100% different than the 1980s? In the 80s, employers were loyal to employees. Now, the US companies they mention (specifically EDS) ships everything they can to subcontractors in India.

      This WOULD all blow over if our companies weren't taking advantage of the cheap labor over there. As it stands, it will continue to rack us in the nuts until our salaries match the ones in India.

      Globalization = cheap shirts, fewer jobs, and a fast-paced race to the bottom.

    2. Re:80s hysterics? by guacamolefoo · · Score: 5, Insightful

      If people want to continue to earn their big fat paychecks and live at lifestyles grossly exceeding those in other countries, then they have to prove that they are economically worth it.

      Why does anyone born here in the US have an entitlement to a lifestyle while someone in Bangalore doesn't? If they are putting out quality work at half the price, then too fricking bad. Being in the US doesn't mean a lifetime entitlement to a lifestyle far exceeding that found in other countries just by the virtue of the accident of your birth.

      If the US wants to stay on top, you'd better stop crying when you find out that someone overseas can do your job just as well you can only for a bowl of rice and a fish a day (or a bowl of rice and curry a day) instead of $75,000. Get used to it. Textile workers, assembly plant workers, etc., have all had to deal with that for years. Why are tech jobs so different?

      You want paid well? You earn it in the marketplace. And guess what -- competition is global, and your fat paycheck is a fat target. Remember that each day you go to work.

    3. Re:80s hysterics? by machine+of+god · · Score: 2, Insightful

      Why are we so adversarial? We are on top now, and we like it that way, but now that we're slipping we're afraid we're going to be enslaved like you said. Maybe those countries just want a better place for themselves, and I don't see a problem with it. It's not like it's economic war. And it makes sense that a company would move it's production somewhere cheaper. Bitching and moaning isn't going to help. The thing is, it would be natural for them to stay here, they don't even need a reason not to move. However, there is a big one to move, so they do.

  3. UML by sql*kitten · · Score: 5, Insightful

    some stupid errors like saying developers code with UML

    These days you can "program" in UML. The actual underlying code is C++ or Java generated by the CASE tool from your UML diagrams, but it's still programming, just at a higher level. For example, instead of programmatically declaring a member variable of a class, you click on the UML class diagram and add a property, instead of typing class Z extends X you drag a line.

    You usually have to go to real code to actually implement methods, but using a RAD tool to layout your GUI, a CASE tool to do all the object defintions and database connectivity, only writing code by hand when you have to, is a very productive way to work. Programming Swing or Motif or MFC is very repetitive and can be highly automated, as can writing wrapper code for database tables to present them cleanly to objects.

    You'll get a lot of geeks sneering that a text editor is the only way to write code, but that is an obsolete way of working. Computers are built to automate repetitive tasks, and once you've written one form or report by hand to show that you can, doing it again is just a waste of time.

  4. Quality on the Cheap by PackMan97 · · Score: 5, Insightful

    Perhaps you should read the article closely.

    [blockquote]Six years ago, Fast Company proled a team at Lockheed-Martin that wrote nearly perfect code ( "They Write the Right Stuff," Dec : Jan 1997 ). The team's claim to fame: It was one of only four outts in the world to achieve Level 5 certication from the Software Engineering Institute. Wipro has Level 5 certication in three different categories. It's eye-glazing stuff, but an amazing achievement.

    Such accomplishments conrmed that Wipro's developers weren't just cheap: They were cheap and very, very good. [/quality]

    Trust me, these folks are VERY concerned about their careers and their industry. They are also very concerned about quality.

    Which is why we should be worried. It's why we should strive to produce better code and strive to do it quicker. It's why we should stop reading Slashdot so much and work more.

    Outfits like this are not fly by night charlies that churn out crap, they are some of the best in the world. We (software professionals) will either step up to the plate and hit a home run and prove our worth or we will get run over like textiles and electronic manufacturing.

    1. Re:Quality on the Cheap by sql*kitten · · Score: 2, Insightful

      Outfits like this are not fly by night charlies that churn out crap, they are some of the best in the world. We (software professionals) will either step up to the plate and hit a home run and prove our worth or we will get run over like textiles and electronic manufacturing.

      Consulting firms (I used to work for one) have a technique called the bait-and-switch. Here's how it works. You send a team packed with your most experienced technologists and best-dressed MBAs to do the pitch. It's never actually written down anywhere, but you try to convince the mark that these are the people that will be working for them. Then once the deal is signed, you send in a bunch of 22-year-olds on their first real project to do the work, in fact to learn how to do the work, on the mark's dime.

      That's how it is here. Do you seriously think everyone of Wipro's 15,000 developers is as good as the shuttle team, who are no more than a few dozen, handpicked and rigorously trained? No... the CMM5 types will be wheeled out for pitches and soundbites, then quickly shuttled off to the next prospective client.

  5. Maybe, maybe not by laetus · · Score: 3, Insightful

    The nascent internet industry (yes, it's still very young) as well as application development in general is NOT a mature industry as were textiles.

    Don't be so quick to cede entire industries, writing them off as "discards". India's getting the business for TWO reasons, cheap labor and EDUCATED labor. It's no secret that the American education system is, shall we say, lacking in almost every regard except being flush with funding. We may be losing the industry simply because they are better at it, not just cheaper.

    --

    "We're sorry, but the website you're trying to reach has been disconnected."
    1. Re:Maybe, maybe not by poot_rootbeer · · Score: 2, Insightful

      It's no secret that the American education system is, shall we say, lacking in almost every regard except being flush with funding.

      No. We shall not say that.

      The United States is home to more elite colleges and universities than any other country in the world. Is that a sign of a lacking educational system?

      If you were referring to primary and secondary schooling, public schools in particular, yeah the US school system cranks out a lot of idiots. But this is because most people ARE idiots. While we may not have the best scores of all the first-world nations, we're not THAT far below the rest either.

      I also object to your 'flush with funding' comment. Have you ever met a public school teacher who was sufficiently compensated for the work they do?

  6. Something I've wondered . . . by Badgerman · · Score: 4, Insightful

    Considering the conflicts with Pakistan and the past fear of possible nuclear or conventional war in the region, do companies work that into their calculations? What of other kinds of issues in foreign countries that companies outsource to?

    I'd figure foreign outsourcing would bring in a hell of a lot of variables one would have to work with.

    --
    "The Sage treasures Unity and measures all things by it" - Lao Tzu
  7. Re:the word "global" by Maeryk · · Score: 2, Insightful

    I do not know how this guy get a score of 3. Here's an article on BBC which reports about guys like you: Colour still marks US job market [bbc.co.uk]

    That has _nothing_ whatsoever to do with what I am talking about.

    I could give a rats ass about color, creed, religion, or national origin on a personal or professional level. Im talking about business cultures.. like the difference between mom-and-pop shop where you call and get a live person, and CorpCo where you get a 12 minute "press or say 1 to listen to our menu, which has changed" and eventually end up on the voice mail of some drone who doesnt want to answer it and sits and watches it ring.

    Im talking about the fact that you take a company that a _lot_ of people have worked their butts off to make a success here in the US, and suddenly tie its success and/or operations to some fledgeling endeavor in europe somewhere, run by people who have no clue how we do business here. Its a true cultural gap, and its not about what color people are, its about how they learned to work.

    EG: I used to work in a nursery (trees) and the guy who owned it would bring in cambodian and honduran laborers on a work visa, set them up with a soc. sec. number, and taxes and everything. These guys worked CIRCLES around us and went from sunup to sundown, no matter how much you told em to take it a little easier. They loved the ability to do so.. because they were actually making pretty good money (compared to what they were used to) and were making inroads into bringing themselves and their familys to america.

    Now.. he didnt do this because he hated the US, or because their labor was cheaper.. he did it because after years of putting ads in the paper, and using the two other kids he had working for him as word of mouth, he couldnt get anyone here to DO the work for what he was paying. (which wasnt bad wages, I might add). Its a cultural difference..

    Compare that to companies which are now expanding into other countries, and discovering that people will work 14 hour days for 7.95 an hour to do the same job you are getting 30 bucks an hour to do, and they wont bitch about it, and wonder why "global" is such a buzzword suddenly?

    Maeryk

    --
    Feminine Protection? What is that? A chartreuse flame thrower?
  8. do i need to point out the obvious? by Anonymous Coward · · Score: 1, Insightful

    So,

    Large companies are outsourcing their IT needs to India, and elsewhere.

    Is it just me, or is this a worrying trend? Have we not learned anything as consumers and tech workers that we are simply shooting ourselves in the foot by doing this?

    What about having companies purchase and buy products and services made here (Canada in my case). Should we not choose to employ our fellow workers rather then fill the pockets of a foreign company?

    Geez, no wonder the tech/IT fields are hurting.

    Buy local...

  9. Re:the word "global" by pubjames · · Score: 3, Insightful

    Whats worse, the BOD has been seeded with European managers. Now, dont get me wrong, I have nothing against europeans, but you cannot take a company that has been doing NE Corridor style work processes for 20+ years and suddenly kick it over to the "european" business model. Things apparently get done a lot more slowly over there.

    I can't help but feel that the USA is in danger of losing its global dominance because of the general attitude of Americans that "We're just better". Your insight above has prompted me to say this, but some of the other responses to this article also make me think it.

    It is true that the USAs economic success is in part down to the intelligence, innovation and hard work of its natives. But it is also down to its unique historical position of being a very young country with a single unified people. (In other words, a huge homogenous market - a startup company in the USA has a massive easily accessible market on its doorstep. That's not so true in the rest of the world.)

    Don't sit on your laurels, Americans. The rest of the world isn't as stupid, or as lazy, as many of you seem to think.

  10. stupid errors? by ThinWhiteDuke · · Score: 2, Insightful

    with some stupid errors like saying developers code with UML

    Uninformed errors, maybe. Or blatant, significant, major errors. Whatever. But why stupid? Do you really need to be arrogant and insulting? Yet another "1337" syndrom, I guess. Sigh...

    Repeat after me 50 times, I'll put it in a language you can understand :
    Knowledge!=Intelligence
    Ignorance!=Stupidity

    --

    It would be nice to be sure of anything the way some people are of everything.
  11. Obsolete my ass by varjag · · Score: 4, Insightful

    You'll get a lot of geeks sneering that a text editor is the only way to write code, but that is an obsolete way of working.

    For anything but GUI drawing, good old text editors still beat all these point-and-click thingy.

    Writing and adjusting your code is faster with text editor (unless you type with two fingers).

    Non-boilerplate coding can't be done with point-and-click interface, be it UML, RAD or whatelse. Programming is not about changing superclasses and adding member variables: at some point you have to implement actual algorithms. At this point you have to resort to text editor and all the glory of CASE tools fades, since when you actually do want to change superclass you have to move your hands off the keyboard to mouse, swith to different window, and often you are not allowed to change CASE-tool-controlled parts of code by hand. I've yet to see any evidence that a CASE user beats competent developer with editor in terms of performance.

    Those thinking of pointy-clicky interfaces being a magic wand should go and try writing bubblesort with mouse.

    --
    Lisp is the Tengwar of programming languages.
  12. Re:Creative Labs by ChrisWong · · Score: 2, Insightful

    They are from Singapore, which these days is practically a first-world nation. Creative Labs is a bit of an aberration, though, in that its management is quite a bit more aggressive and, well, creative than that of most companies from that part of the world.

  13. Re:Not too comprehensive by watzinaneihm · · Score: 2, Insightful

    They have quantity but no quality
    So they said when Jpaneese started importing cars , and then when samsung shipped hard disks and ....
    Essentially there is nothing stopping indians or anybody else from doing quality work.

    --
    .ACMD setaloiv siht gnidaeR
  14. More than just tech jobs, sustainable medicare by flyguy · · Score: 2, Insightful

    The thing that I found intertesting that I hadn't thought about is not the tech jobs going over seas but other jobs going over seas. If they can setup a computer software engineering center which can turn out code as good as the rest of the companies in the states what prevents them from creating a medical facility and training doctors who also work for cutthroat rates. If you can train people to be good at computer science in india I don't see why you can't train people to be good doctors, nurses, etc and cut medical costs down to the price of a plane ticket.

    If all high paying jobs are shipped over then the cost of what the high paying jobs were providing software, medicare, etc falls to the point where you don't need a high paying job to cover it. Just think, the biggest expense is medicare, if that is cut by not paying doctors $300K year then why do you need a high paying job.

    There are of course times when patients can't be flown to have an operation but in generally the most expensive procedure could be taken care of in an Indian medical facility with doctors trained at a North American level but costing a fraction.

    1. Re:More than just tech jobs, sustainable medicare by Jason+Earl · · Score: 2, Insightful

      They can't ship doctor jobs to India for the same reason they can't pick up my local McDonald's and ship it to India and expect to get the same clientelle. As much as I like McDonald's french fries I am not going to Bangalore to get them. Most of the really expensive medical stuff is stuff you do in an emergency, and flying me to India when I need a triple bypass (due to massive french fry consumption, do doubt) is not likely to solve the problem for anyone but the insurance company. I will almost certainly die in transit and then the insurance company can save themselves the cost of the operation.

      On the other hand, I already know plenty of people that have gone to Canada for their laser eye surgery. However, with a little searching my wife was able to find a nearby U.S. doctor that had even better prices than were available in Canada.

    2. Re:More than just tech jobs, sustainable medicare by flyguy · · Score: 2, Insightful

      I am not arguing that all medical operations could occur in a different country obviously there are factors that prevent that like as you mentioned emergency situations.

      But bypass surgury AFAIK is not usually done in emergency situation, it is a planned operation that is done usually as a result of the patient developing angina due to constriction of the blood vessels.

      Also although I haven't taken a look at the cost of all operations but I would think it to be just the opposite that the most expensive procedures are planned. Think heart transplant, bypass, surgury in general.

      Again it would depend whether there are restrictions on flying in each case but since it is a planned procedure you could fly to Indian have the operation and stay in a recovery room there for fractions of the cost.

      Another good example is cancer and kemotheraphy. You could fly down have the kemo and treatement and stay in a vactation type recovery place there until the major portions of the treatement are over.

  15. Re:Why are US IT workers considered slackers? by NDPTAL85 · · Score: 2, Insightful

    Keep in mind that a result of Europe's ridiculously over-regulated labor conditions there is a much higher average of unemployment over there vs. the US.

    Having a job is better than not having one. Someday when your social programs are bankrupted due to not enough people having jobs that can create a sustainable tax-base you Europeans will learn that.

    --
    Mac OS X and Windows XP working side by side to fight back the night.