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The New Face of Global Competition

Valluvan writes "Here is an article in Fast Company on "The New Face of Global Competition". The article is focused on Wipro, a big IT company in India, but applies to many other companies in India that have been highly successful. A long article with some stupid errors like saying developers code with UML, but brings out the business facts well enough."

29 of 392 comments (clear)

  1. There's Nothing New Under the Sun by signifying+nothing · · Score: 4, Insightful
    Although this is in industries close to Slashdotters' hearts, there is nothing particularly new here. The textiles industry, which was one of the very first high-tech industries, largely left the developed world a long time ago.

    Other industries will follow as the necessary skills and infrastructure become more wide-spread.

    The rich world will continue to specialise in those industries which require the latest cutting edge infrastructure and skills, and slowly discard the rest.

    1. Re:There's Nothing New Under the Sun by feed_those_kitties · · Score: 5, Insightful
      The rich world will continue to specialise in those industries which require the latest cutting edge infrastructure and skills, and slowly discard the rest.

      And by doing so, the "rich world" will eventually give away so much work that they will be poor.

      Think about it - if the United States economy continues to send good-paying jobs overseas, what's left for the people in the U.S.? Yes, some "rich" people will get even richer, but a LOT of us will get poorer. Is that what we want?

      I'm a developer with over 20 years experience. Cobol, SQL, VB, C, Java, HTML, UML, XML - I can do them all pretty well. My old company fired me after nine years claiming I couldn't do my job. Why? Because they can send my job to India and find someone with 2 years of experience who will work for $6 an hour...

      Multiply that by the number of people who earn a living here in the U.S. by writing code, and where does that leave us? Claiming to be a 'Java developer' because we write some code at home, while earning a living working fast-food?

      Anyone looking for a skilled developer?

    2. Re:There's Nothing New Under the Sun by JanneM · · Score: 5, Insightful

      Well, yes and no.

      The specific sector (in this case IT) that is being squeezed certainly loses some in competition. For the economy as a whole, though, the money freed by getting cheaper IT solutions won't be stuffed into mattresses, but will enable more investment in other sectors (including up and coming areas). The economy as a whole doesn't get poorer; depending on the situation it may get richer at a somewhat slower pace.

      Meanwhile, the poor countries get a _lot_ wealthier; each transferred unit of fund is a far larger fraction of total wealth in the poorer country receiving the payment than it is in the richer country paying it. The net result is that the difference in wealth between the countries are asymptotically diminishing - and at the same time, both the wealthier economy and the world economy increases its wealth.

      Yes, it sucks to be a 'line programmer' or general consultant in our industry right now. It sucked to be a textile worker in europe or north america for most of the twentieth century, it sucked (and still sucks) to be a high-volume parts supplier to major manufacturing corporations. One day, it will suck to be a human bioengineer or nanotech designer.

      However, if you have specialized skills, or work for a niche or speciality company, things are different. Being a cloth designer or speciality weaver does not suck. Being a nimble small-volume and/or speciality parts integrated designer and manufacturer is good eating. And being a highly skilled specialist (VLSI designer, for example) in our industry is still viable and likely to remain so.

      Churning out app code or designing yet another business database bridge app is the equivalent to sowing slacks for off-the-rack or molding ten million stereo volume control knobs. They are the equivalent of sowing Nike's. Those jobs will leave - and will leave India as well as even more low-cost countries develop the population skills and infrastructure to take them.

      --
      Trust the Computer. The Computer is your friend.
    3. Re:There's Nothing New Under the Sun by sql*kitten · · Score: 3, Interesting

      And by doing so, the "rich world" will eventually give away so much work that they will be poor.

      Historically, that's a fallacy. How many farmers are there in the US now as a percentage of the population compared to a century ago? Is the country richer or poorer now? Standards of living have gone up over the last 50 years, despite the auto industry moving overseas. Did you know that textiles was once a high-tech industry, and textile manufacturing technology was a jealously guarded secret? Where are all the textile workers now, and is the country richer or poorer since they left?

      Multiply that by the number of people who earn a living here in the U.S. by writing code, and where does that leave us?

      What about all the people who earned a living cleaning out stables? The country is wealthier now that those people's jobs were obsoleted by the car - and funnily, there weren't hordes of unemployed stablehands, they just went to do something else.

    4. Re:There's Nothing New Under the Sun by enjo13 · · Score: 4, Insightful

      Touching... really.

      You could read up on economics while you work at Burger King, as a matter of fact I would reccomend it. While it sounds cruel, 'developed' nations actually benefit from this kind of displacement in many ways. Experience has shown that 'shipping jobs overseas' actually CREATES more jobs here at home. It allows the developed nations to develop a competitive advantage in areas that require the education and high-skill manpower that a nation like the U.S. has.

      Software development isn't an incredibly difficult skill.. in particular the types of software development that is being shipped overseas. I have made it a strong point to become an expert in system architecture and design, and that has kept me very comfortably employed no matter the economic conditions. In economic terms, I have given myself a strong competitive advantage over low-skill programmers by becoming an expert in a high-skill area of software engineering.

      It's time that we all realize that programming is not difficult. People are willing to work for $6 an hour to do it simply because a LOT of people have learned how to do it well. Yet their remain certain parts of the development process that are extremely difficult to master. Types of projects that require expertise above and beyond anything the low-skill 'labor programmer' can do. If you have those skills, then you will have no trouble finding gainful employment no matter what the economic conditions are.

      --
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    5. Re:There's Nothing New Under the Sun by ChaosDiscord · · Score: 4, Insightful
      And by doing so, the "rich world" will eventually give away so much work that they will be poor.

      As a professional software engineer in the US, I sympathize. I certainly want the US to keep all of its software development in the US. But it's worth keeping in mind that the cheaper software engineers in other countries want those jobs just as badly as we do. While I'm certainly against exporting jobs to countries were the employees will be threatened, abused, and subjected to inhuman working conditions, my understanding is that software engineers in say, India, enjoy very good working conditions by their standards. Also, these low wage industries have been the foundation for growth for a number of countries in Asia, creating many jobs and generally increasing the technological level of the countries, changing them from "a cheap place to get labor" to "high tech competitors." So my selfish side says, "We should keep all programming jobs in the US", but I have to balance it against "Why should my job opportunities be given more weight than the job opportunities of people in other countries."

  2. Creative Labs by Anonymous+Hack · · Score: 4, Interesting

    To me the first "surprise" success that came out of Asia was Creative Labs (of SoundBlaster fame). I mean, sure, we all know Yamaha and Fuji and the rest, but Creative Labs was just a soundcard manufacter... Now their products run the gamut from digital cameras to MP3 players... and they own the two remaining American professional synthesizer companies - Ensoniq and E-mu. They have research labs in the States and "back home"... Mind-boggling, really.

    --
    I got a sig so you would remember me.
  3. I live in Bangalore by Omkar · · Score: 3, Interesting

    And it is more boring than my hometown, Canton OH. This article gets the basic business facts right, but it neglects the massive operations companies like GE and Intel are running/starting. Many companies are doing their work inhouse at low cost here.

  4. the word "global" by Maeryk · · Score: 4, Interesting

    Makes me want to kill someone. At the very utterance of it an anything other than a purely scientific or geographic sense. The company I contract for has gone "global" now. Every possible place for that damned buzzword to get jammed in has been used.

    Whats worse, the BOD has been seeded with European managers. Now, dont get me wrong, I have nothing against europeans, but you cannot take a company that has been doing NE Corridor style work processes for 20+ years and suddenly kick it over to the "european" business model. Things apparently get done a lot more slowly over there.

    You wouldnt think there would be much of a difference, but its subtle, yet huge. Just the minute changes in our response contracts are huge.
    Going from a 4x8 SLA to a proposed 8x36 on a hardware repair? (Which might sound great.. but it means less money, and once you have been 4x8 for five years, its REALLY hard to switch gears).

    Our "accident prevention" issues are now tied to India, Sri Lanka, Korea, and europe. And we _all_ pay when some plant in some third world country where emissions arent an issue suffers some injury. I am all for "safety in the workplace".. but you should really be only tied to that which you have some influence or control over.

    Its a completely different business culture, and some cultures just shouldnt mix like that.

    YMMV, of course.

    --
    Feminine Protection? What is that? A chartreuse flame thrower?
    1. Re:the word "global" by pubjames · · Score: 3, Insightful

      Whats worse, the BOD has been seeded with European managers. Now, dont get me wrong, I have nothing against europeans, but you cannot take a company that has been doing NE Corridor style work processes for 20+ years and suddenly kick it over to the "european" business model. Things apparently get done a lot more slowly over there.

      I can't help but feel that the USA is in danger of losing its global dominance because of the general attitude of Americans that "We're just better". Your insight above has prompted me to say this, but some of the other responses to this article also make me think it.

      It is true that the USAs economic success is in part down to the intelligence, innovation and hard work of its natives. But it is also down to its unique historical position of being a very young country with a single unified people. (In other words, a huge homogenous market - a startup company in the USA has a massive easily accessible market on its doorstep. That's not so true in the rest of the world.)

      Don't sit on your laurels, Americans. The rest of the world isn't as stupid, or as lazy, as many of you seem to think.

  5. Re:lol... by Gyan · · Score: 5, Interesting

    but it doesn't say to much about us lot as erm.. a species

    I'll take the bait posed by your cultural ignorance.

    In India, the concept of a nuclear family hsan't taken hold among the masses.

    Why ?

    1) A billion people in that much land.
    2) Taking care of elders is a vital edict of the culture. You don't send them off to "elderly nursing homes."
    3) Just because he lives them with them doesn't mean he's financially dependent on them. Likely the other way around.

  6. Wipro and UML by Anonymous Coward · · Score: 5, Interesting

    Having worked on a project in which large portions had been outsourced to Wipro, I can say that saying they can code Java and follow OO methodologies is lot like saying that because I have seen a football thrown, that I can play football.

    Another issue many companies haven't yet realized, is that the majority good engineers in India, have left India. Those remaining for the most part are not the sharpest knives in the drawer.

  7. 80s hysterics? by lutzomania · · Score: 5, Insightful

    This is very reminiscient of the "Godzilla has arrived" mania that swept the US back in the 1980s. Mayne serious people then believed that Japan was going to buy the US (in cash) and then enslave us all in their Toyota factories. We know now how wrong they were.

    India is certainly becoming a force in the global IT industry, but let's not get swept away by Fast Company's muscular prose and usual hyperbole.

    Also, I think it's important to remember that real economic growth comes more from innovation than from cheap labor. Companies are willing to pay developers $150K a year if the products they're creating will cover those costs and return a large profit to boot. A lot of the work being offloaded to India (or at least the work that my previous employer shipped there) was maintenanced release testing, legacy OS ports, code cleanup, etc. Nobody was asking them to design the next killer app.

    Of course, maybe it's good that these waves of paranoia wash ashore every few years. They prevent us from getting complacent.

    1. Re:80s hysterics? by anonymousman77 · · Score: 3, Insightful

      Don't you see that this is 100% different than the 1980s? In the 80s, employers were loyal to employees. Now, the US companies they mention (specifically EDS) ships everything they can to subcontractors in India.

      This WOULD all blow over if our companies weren't taking advantage of the cheap labor over there. As it stands, it will continue to rack us in the nuts until our salaries match the ones in India.

      Globalization = cheap shirts, fewer jobs, and a fast-paced race to the bottom.

    2. Re:80s hysterics? by guacamolefoo · · Score: 5, Insightful

      If people want to continue to earn their big fat paychecks and live at lifestyles grossly exceeding those in other countries, then they have to prove that they are economically worth it.

      Why does anyone born here in the US have an entitlement to a lifestyle while someone in Bangalore doesn't? If they are putting out quality work at half the price, then too fricking bad. Being in the US doesn't mean a lifetime entitlement to a lifestyle far exceeding that found in other countries just by the virtue of the accident of your birth.

      If the US wants to stay on top, you'd better stop crying when you find out that someone overseas can do your job just as well you can only for a bowl of rice and a fish a day (or a bowl of rice and curry a day) instead of $75,000. Get used to it. Textile workers, assembly plant workers, etc., have all had to deal with that for years. Why are tech jobs so different?

      You want paid well? You earn it in the marketplace. And guess what -- competition is global, and your fat paycheck is a fat target. Remember that each day you go to work.

  8. One quick question by Anonymous Coward · · Score: 5, Interesting

    The article falls over itself to heap praise on the Indian IT community (I think it ran out of adjectives eventually), but one particular line stood out to me:

    They are as good at doing all of that as anyone in the world. Perhaps better. And they are cheaper -- on average about 40% cheaper -- than comparable American companies.

    By what metrics are they "As good or better than anyone else in the world"? What ridiculous verbal spewage from someone throwing together a ridiculous little article. The Indian IT industry has gotten attention for one reason and one reason alone: They are very cheap (though the percentage cheaper is steadily declining to the point that it'll be a moot factor), however claiming that they are as good or better than anyone? I'm not being arrogant, but I find that there's a stunning lack of Indian software in the commercial software arena: which would be TRUE proof of homebrew abilities in an arena. Instead the industry is relegated to throwing together post-design highly-redundant type apps for countless life and bank organizations.

    I'm not blindly claiming that India isn't a credible force in the software development force, but so are many other countries: This doomsdayish end-of-the-world attitude of this article just strike me as ridiculous.

    ergo98

  9. Good.. by grub · · Score: 5, Funny


    Better they appear in Fast Company than Fucked Company

    --
    Trolling is a art,
  10. UML by sql*kitten · · Score: 5, Insightful

    some stupid errors like saying developers code with UML

    These days you can "program" in UML. The actual underlying code is C++ or Java generated by the CASE tool from your UML diagrams, but it's still programming, just at a higher level. For example, instead of programmatically declaring a member variable of a class, you click on the UML class diagram and add a property, instead of typing class Z extends X you drag a line.

    You usually have to go to real code to actually implement methods, but using a RAD tool to layout your GUI, a CASE tool to do all the object defintions and database connectivity, only writing code by hand when you have to, is a very productive way to work. Programming Swing or Motif or MFC is very repetitive and can be highly automated, as can writing wrapper code for database tables to present them cleanly to objects.

    You'll get a lot of geeks sneering that a text editor is the only way to write code, but that is an obsolete way of working. Computers are built to automate repetitive tasks, and once you've written one form or report by hand to show that you can, doing it again is just a waste of time.

  11. Quality on the Cheap by PackMan97 · · Score: 5, Insightful

    Perhaps you should read the article closely.

    [blockquote]Six years ago, Fast Company proled a team at Lockheed-Martin that wrote nearly perfect code ( "They Write the Right Stuff," Dec : Jan 1997 ). The team's claim to fame: It was one of only four outts in the world to achieve Level 5 certication from the Software Engineering Institute. Wipro has Level 5 certication in three different categories. It's eye-glazing stuff, but an amazing achievement.

    Such accomplishments conrmed that Wipro's developers weren't just cheap: They were cheap and very, very good. [/quality]

    Trust me, these folks are VERY concerned about their careers and their industry. They are also very concerned about quality.

    Which is why we should be worried. It's why we should strive to produce better code and strive to do it quicker. It's why we should stop reading Slashdot so much and work more.

    Outfits like this are not fly by night charlies that churn out crap, they are some of the best in the world. We (software professionals) will either step up to the plate and hit a home run and prove our worth or we will get run over like textiles and electronic manufacturing.

  12. Maybe, maybe not by laetus · · Score: 3, Insightful

    The nascent internet industry (yes, it's still very young) as well as application development in general is NOT a mature industry as were textiles.

    Don't be so quick to cede entire industries, writing them off as "discards". India's getting the business for TWO reasons, cheap labor and EDUCATED labor. It's no secret that the American education system is, shall we say, lacking in almost every regard except being flush with funding. We may be losing the industry simply because they are better at it, not just cheaper.

    --

    "We're sorry, but the website you're trying to reach has been disconnected."
  13. Great. by Bisifiniti · · Score: 3, Funny

    Another couple hundred million people ensuring I'm never going to get a job. I'll just have to work an inane patent on jobhunting, then sue them all on a DMCA technicality.

  14. The Cost of Global Competition by SgtChaireBourne · · Score: 4, Interesting
    "More explosions: From Wipro's rooftop, you can see a string of holes blown out of farmland nearby. Wipro is excavating the foundation for an 8-acre third phase of its Electronic City facility,..."

    What ever happened to distance independent work / telecommuting, and so on? That was the Next Big Thing(tm) in the 1990's. Instead, part of this globalization trend seems to be to turn the best farmland into the best business parks. In the U.S., the asphalt of Chicago covers some of the richest farm land in the nation. Places like Sweden have be enthusiasticly paving the Mälar river valley and the plains of Scania. Germany and most other countries are doing the same? It's not possible for every country to import food and certainly not economically feasible (yet) for India to think about it.

    It would be more effective to knock down the Indian variants of the late Cabrini Green -- urban renewal would be good for the people living in the city, and it would keep the programmers closer to the cafés.

    --
    Beta is broken and the link to classic doesn't work. Stop wasting our time or there won't be anybody left here.
  15. Something I've wondered . . . by Badgerman · · Score: 4, Insightful

    Considering the conflicts with Pakistan and the past fear of possible nuclear or conventional war in the region, do companies work that into their calculations? What of other kinds of issues in foreign countries that companies outsource to?

    I'd figure foreign outsourcing would bring in a hell of a lot of variables one would have to work with.

    --
    "The Sage treasures Unity and measures all things by it" - Lao Tzu
  16. Business 101 by gpinzone · · Score: 3, Interesting

    It seems business folk like to latch onto a tech concept, exaggerate it's claims, then run blindly with it like lemmings to a cliff.

    This recent love of Indian software companies strikes me like the love affair businesses had with the Internet in the late 90s. "We can run our businesses so much cheaper on the Internet!" "Banner ads will pay for all our expenses and then some!" Of course, no one bothered to really ask the question whether or not the Internet was profitable. All they saw were dollar signs and were more than happy to ignore the negative aspects of this new business paradigm. I don't think we're going to have a software "crash" like we did with the dot com bust, but anyone who thinks they can pay a little bit of money and magically get high quality code from the underpants gnomes...er, I mean India, they're going to be disappointed.

    1. Re:Business 101 by NineNine · · Score: 3, Informative

      anyone who thinks they can pay a little bit of money and magically get high quality code from the underpants gnomes...er, I mean India, they're going to be disappointed.


      I only wished that were true. From the article:

      At the same time, Wipro has embraced quality. In six years, it has trained 7,000 employees in Six Sigma and completed 1,000 quality projects. Six years ago, Fast Company proled a team at Lockheed-Martin that wrote nearly perfect code ( "They Write the Right Stuff," Dec : Jan 1997 ). The team's claim to fame: It was one of only four outts in the world to achieve Level 5 certication from the Software Engineering Institute. Wipro has Level 5 certication in three different categories. It's eye-glazing stuff, but an amazing achievement.

  17. Re:Why are US IT workers considered slackers? by Call+Me+Black+Cloud · · Score: 5, Funny

    Because we're sitting around discussing this on Slashdot...

  18. Economics at work by abhikhurana · · Score: 3, Interesting

    Firstly, I am in Indian but I dont work in India. Now to the crux of the matter. Its trur that Wipro is a great company. Infact during the peak days of dotcom boom, its chairman, Azim Premji was the second richest person in the world just behind Bill G. Wipro does have many good engineers like most big Indian software companies. But if you look at the salary of the guy, around 21000 USD, its not that low. Thats how the global economy works I assume. Eventually skilled people from poor countries get richer and to retain them the corporations have to pay more, and so the cost edge reduces gradually. Thats gonna happen with India as well, sooner or later. The only thing which is stopping this from happening is that India has a population of 1 billion, so we obviously have more skilled people as well, but still we have seen a gradual increase in the pay in IT industry and I dont think this trend is gonna stop. So eventually the competition between India and the rest will not be on price but on quality. Even my present company outsources work to India but again we feel that the quality of the work is not very good. But we can't go to a big company as it disturbs our budget calculations. But even then, now the consensus is emrging that we should give some work to a big Indian company. In future this cud be any company in the world.

  19. Obsolete my ass by varjag · · Score: 4, Insightful

    You'll get a lot of geeks sneering that a text editor is the only way to write code, but that is an obsolete way of working.

    For anything but GUI drawing, good old text editors still beat all these point-and-click thingy.

    Writing and adjusting your code is faster with text editor (unless you type with two fingers).

    Non-boilerplate coding can't be done with point-and-click interface, be it UML, RAD or whatelse. Programming is not about changing superclasses and adding member variables: at some point you have to implement actual algorithms. At this point you have to resort to text editor and all the glory of CASE tools fades, since when you actually do want to change superclass you have to move your hands off the keyboard to mouse, swith to different window, and often you are not allowed to change CASE-tool-controlled parts of code by hand. I've yet to see any evidence that a CASE user beats competent developer with editor in terms of performance.

    Those thinking of pointy-clicky interfaces being a magic wand should go and try writing bubblesort with mouse.

    --
    Lisp is the Tengwar of programming languages.
  20. I would suggest checking that condescension. by Featureless · · Score: 3, Interesting

    It doesn't look like you read the article - and you obviously haven't been there, or seen it for yourself. While there may be some basis for your economic theory, your notions about the difficulty of system architecture and design making you valuable enough to keep living in the 1st world are utterly mistaken. You (and I) will have to change careers, or move to the 3rd world ourselves, within 15 years. I virtually guarantee it.

    In addition, due to other unrelated macroeconomic and political factors, it's getting much harder to "start over" here. Conservative politics and rising higher-educational costs might seem unimportant now, but people always find themselves thinking differently when they land back down at the bottom of the ladder.

    As for America as a whole, when in a few more years we find ourselves really on the rocks and try to turn to our vaunted "education and high-skill manpower," we will discover we have neither - the price of the broom-fucking we've given public education (at all levels) over the past 3 decades.

    Good luck.