Google buys Pyra Labs
Argyle writes "SiliconValley.com reports that Google has bought Pyra Labs. Pyra Labs is the creator of the Blogger software and runs the blogger.com and blogspot.com services. In weblog fashion, founder Evan Williams reported the news on his weblog in the middle of the Live from the Blogosphere event."
This has the potential to be huge... Google Blogs..
Not only could you search the Internet, but you could refine your searches just to other people's thoughts, etc.
Mark another one up for Google being one of the best tech companies in the business world.
On slashdot.org, there will roughly 100 posts per day claiming that Google is "the evil empire." It's a rule. Commercial success and non-Open-Source-itude (I'm allowed to make up words here.) are considered evil on the /. boards. So before you guys go all crazy about how Google's assimilating every company are being evil and all (and undoubtedly citing the Scientology debacle, no less), just remember this: ultimately, the quality of the product matters.
So as if my searches weren't already becoming diluted with Blog drivel they definitely will now!
Google has never done anything that hasn't redefined what went before it.
"A language that doesn't affect the way you think about programming, is not worth knowing" - Alan Perlis
I think Google is the perfect Pyra buyer because their user-driven mentality is right in line with Evan's mentality. Google Labs is full of cool ideas that three-person Google teams come up with, and the ones that get a lot of user attention and use get funded further and get ramped up for mainstream use. It makes perfect sense to me that Google would be attracted to the best extra-googliar example of this mentality: Blogger, the first large-scale hosted blog application.
Curiosities I have are how Google will deal with it's first for-pay service, and what, if any, value-adds Google will give to Blogger blogs: Higher rankings in search results? Possibly. Live posting into Google's search index? Probably. I'm sure there are ideas that haven't even been thought of yet.
I can't wait to see where this goes! I just wish I was a part of it.
Kevin Fox
It is not a big news actually, as people wanted it to be. Searching and Blogging are different things. Webblogging will reach its limits soon, since not everyone is eager to put something out there. It is a personal choice, and blogging, although still with growth potential, will not become the next big thing. Google's decision is in some way a very good decision, since we need a tool to search blogs, separately, just like Google News. Google is right again on the issue. Blogging will be important.
There could be many reasons why google bought pyra. But i can't stop thinking about the possibilty that google may use the technology to start a blooging style news website pretty much like slashdot!!
reSisTanCe iS fUtILe
actually, i have 2 blogs ... so there's 6 billion and 1.
Is it just me or does it seem that Google is trying to become the number 1 information portal?
Technically I have 3 (all lumped into 1 really) and I help run 3 more...
It would be nice if the overall impact of this is
more even more people participating because of the
google tie-in. It would be very very nice if it got
so big that all kinds of news that our mostly
corporate influenced media didn't report on got out
and about and all around. I hope this turns into
one very huge good thing.
The most important thing any republican needs to know.
Internet connection ......... $30.00
Getting a blog .............. $10.00
Highest Google rating ....... $250.00
The whole word seeing my daily rants about how my life sucks and how the world is out to get me ...................... Priceless
I know that sometimes a buyout or merger is just a nice way to cover up the layoffs to the investors.
Investor "Oh why did you scale back? I thought you said we needed all these workers to make product!"
CEO "Nevermind those bums, we just aquired another company and all their intellectual property! Because of the merger we now own 20 patents in blogging technology that are good for another 20 years! Since we already have the R&D for these patents completed, we can fire the new guys too! That's going to make our stock worth more!"
Investor "I'll buy that for a dollar!"
I really don't know if google is a good/bad company, I can't really say the above skit is anything more than fiction in regards to google, but I have seen similiar things happen in the business world. I just hope in another 15 years google doesn't go after all the people using their own open source blogging software claiming royaltee's on an idiotic patent.
Damn, I'm sounding a bit too YRO slashdotish today.
This isn't about Google pumping up Blogger, or BlogSpot. This is about them acquiring direct access to blog data.
--
Jordan
Bloogle? Gooblogs?
And all the trends they can presumedly spot and all the private emails they can nab as part of all the drivel...I mean data. Gotta be painful having to wade thru all that whining. This isn't fb. My point is to agree with the parent that the back end is the driver.
Anyone thinking this is so google can be a better neighbor isn't paying attention.
Your blogs belong to google. Hand 'em over.
The new wave is starting. Millions, billions of dollars will be created on blogging. I am a wealthy American venture capitalist willing to invest in the next-generation blogging enterprise capable of creating synergy and streamlining existing infrastructure.
Please lay out your business plan in reply to this posting. Business plans with expense prognoses of less than $100M per year will not be considered.
Maybe your friends and family? That's pretty much what I think blogs are best for... A place where you can post updates on what's going on in your life for people close to you to read.
I already use livejournal, but I could see blogging at google considering 80% of the time I am going to google.com and then looking up other stuff.
If you are going to be at google to look up other site, pictures, catalogs, etc. might as well get your daily blogging needs taken care of as well.
Please don't say that word again, ok?
Stop worrying about the risks of nuclear power and start worrying about the risks of not using nuclear power.
I hope they buy ebay soon. I'd love for google to own ebay, paypal, half.com and all the other parts of the ebay empire.
Maybe some day in the not so distant future, google will be big enough to buy microsoft.
Lets say for whatever reason Id like to run a little blog action. Ive never really gotten into any blogs and I dont visit a single one on any kind of basis. However, Id like an easy way to basically journal. Some basic requirements:
Drop in a working apache server
Be able to simply add pictures, links, etc. Cant be too complicated tho
Option to keep a post private
The ultimate network admin tool needs HELP!
Slashdot? In ten years? Won't Microsoft have bought VA software by then?
using namespace slashdot;
troll::post();
I think this is bad for Google. I see this as a trend akin to the famous "until it can read email" expansion trend for software. Google has won over users by being a search engine rather than the "portal" that everyone else was pimping at the time. I worry that they are turning into a portal themselves.
i wanted to post anonymously but what the heck.
a related thing came up recently in our research group chitchat that google is actually sucking up quite a few of the top notch CS folks - rob pike anyone?:)
and it so happens that a couple of weeks back a bunch of lets say "highly talented" folks left the company i work for to google....:)
this acquisition seems to revalidate that they sure seem to be quite active and healthy and i am darn proud because the founders are our alumni......
I don't like Google.
What are the alternatives? Is it only livejournal?
Do they all require cookies? JavaScript? Do any have well designed, useful, efficient interfaces?
Slashdot is about "News for Nerds, Stuff that matters"; it's not exactly for mass majority. That's why people like you and I love this site and post number of messages. It's focused; it targets a certain type of population. This will not affect Slashdot.
Having said that, this Google's acquisition of Pyra Labs is pretty interesting because Google (until today) targets mass majority and Pyra Labs, if I understand correctly, does not target mass majority. Blogging is only for a certain type of population. How would Google transform that into stuff for mass majority if they plan to do so? Interesting to see what they are going to do with Pyra Labs's technologies.
So far they have entirely been "search engine / cache" whether you are searching (or viewing cached versions of) websites, images, newsgroups, news sites, or catalogues.
I don't know what they will do with blogs though.
Tim
Omnia vestra castrorum habetur nobis.
They bought Deja News, or whatever it was called, giving them direct access to the wisdom of the masses, as encoded in newsgroups. Except that newsgroups seem to be a fading concept, supplanted by mailing lists and blogs. Well, Google can't very well buy mailing lists (from whom would you buy them?) but they just bought most of the blogs. Note that they haven't bought or apparently even tried to buy any traditional mass-media company (CNN, NY Times, Knight-Ridder, etc). In the business world, nobody has placed much value so far on the collected, shared knowledge of the masses, so Google can buy Deja and Pyra for cheap.
The big question is what owning the major information conduits of the masses gets Google. Google didn't just buy Atrios or Dave Barry, they bought the medium everyone is using to blog.
This kind of gets me back to an idea I blogged about a little while back--that you could probably make a business out of aggregating blogs into an ersatz net magazine and selling advertising space on the result. Google presents the advertisers with the combined traffic of the top 20 blogs, shows them a prototype of a salon-style magazine and asks how much they'd pay for ad space, then goes to those top 20 blogs and asks them whether they'd agree to publish regularly in exchange for some (smallish) cut of the ad revenue.
Makes me wonder how long we have until Google buys LiveJournal...
adeu,
Mateu
"And we're happy here, but we live in fear, we've seen a lot of temples crumble..." - Concrete Blonde
Daypop.com shows the most intersting news by searching weblogs. news.google.com shows the most interesting news by searching special news sites. Is there a connex?
Will the bloggers be a part of a new news algorithm?
Back in the day, only people with something important to say had websites. Then, with the mass influx of the common idiot, everyone had a stupid webpage filled with blink tags and pictures of their fscking cat.
Thankfully, it's no longer 'trendy' to have a website. And for those that do, search engines have progressed to the point where their pathetic little sites can be safely ignored.
Weblogging is going the same way. First, only people with something important to say had them. We've reached stage two - every idiot thinks the world cares about his or her boring little life.
Free clue: No one gives a damn about you, or your thoughts. Thank you, drive through.
Anyway, Google will likely throw their newfound stash of mediocre whining into a seperate category on the search engine. Thus, assuring that the majority of Internet users never have to stumble across it.
I salute Google for aiding the progress of the Internet.
I have actually been thinking lately of this very idea (Google + Blogging ++) and am very impressed that Google is taking this step.
...
Amongst other things, I imagine users of Google being able to "gab" through Google blogs about anything on the Internet and have Google keep track of all of the references. Brilliant!
Search for: Cowboy Neal
Result 1: How does cowboy neal scrub his shoes..
Blogs associated with this topic: bla bla
Result 2: bla bla...
Could be very interesting...
The reason that it can be true that 1+1 > 2 is that very peculiar nonzero value of the + operator
a. Google News
Dan Gillmor, who broke this story, mentioned in an update the possibility, that the weblog links can be used to improve Google News.
But Google doesn't need to buy Pyra for that. Google can spider any leading weblog they want. Yes, there was this problem of interlinked weblogs resulting in a high PR (PageRank) for certain logs, but Google fixed that problem by giving more value to outgoing links then incoming links. They don't need to buy Blogger for indexing of weblogs.
b. Portal
Another suggestion that has been made: Google is moving to a portal.
I refuse to believe that Google is getting megalomanic. Besides, we all know what happened to AltaVista.
c. Direct access
Jshare suggested Google bought Blogger to get direct access to blog data.
But crawling the 200.000 active Blogs doesn't cost much resources. It's only a few gig of data. Why bother to buy a whole firm for that?
d. Journal with ads
Mateub suggests that Google could make a magazine out of the blogs, complete with ads.
But they can do that already. Have a close look at news.google.com. Search for, hmm, Google At the right side, there's enough space for ads. Google could index just the weblogs, like Daypop, and make a new product out of it (without buying Pyra).
Whatever the reason is behind the buy, it will have a huge impact. The simple fact that one of the hottest internet companies buys Pyra's Blogger will make the product main stream in months.
Henk van Ess editor of Voelspriet
TIP: Check Ovidiu Predescu site now and then. He started working at Google's on January 22 and writes about it in his ...weblog.
Does it remind you of the "other" quintessial portal site?
The word "blog" is stupid. It's beyond stupid. What idiot came up with that abbreviation, anyway?
Is it just me, or is everyone else happy with the idea of typing a FTP username and password into to a third party web form?
WHAT the FUCK?
Slashdot is a weblog. More specifically, it's a content management system ("CMS" for all of you TLA fans). The term weblog covers the gamut of human interests from "Fluffy's Hairball of the Day" to political commentary from "Big Blue Basketballs". The term also includes topics that are parajournalistic, like industry and local news. Google will have to host all of it.
I have seen a lot of comments that bash or deride weblogs, but you are insulting the very thing that you are using to post your insults. In addition, Slashdot has a Journal feature that smacks of a weblog as well. Can we bite the hand that feeds us? Sure, but only at the risk of starvation.
This reminds me of the ICQ v. AIM a few years ago. ICQ dominated IM; AIM shows up and quickly takes over as the predominant IM service in town. Looks to me as if Google is poised to take the Blogger s/w to new levels of popularity and at some point surpassing Slashdot.org with some iteration of its own. It might even buy OSDN if the conditions for acquisition are optimal. Slashdot.org and the other affiliated blogs are HQ; the same was true with ICQ, and look who owns that little s/w.
Good....Now maybe the google folks can take a few of those *nix based 486 machines and replace the mess of M$ products that "run" blogger. I thought blogger was cool back in the day -- but was always perplexed as to the software choices they made in running such a big, complicated, heavy traffic service.
(+1 Funny) only if I laugh out loud.
If Google spiders blogspot.com blogs from day one, that gives them an unfair advantage.
Wow, Evan is actually my girlfriends good friend - from a little bit back. From what she's told me, he's had some tough choices to make over the few years, but it sounds like he kept the dream alive and it has paid off - if that's the goal. I guess I could think of worse companies to be purchased by. Coulda gone to M$ and been wrapped into some shitty feauture in LookOut or MSN. ;)
Seriously tho, this is actually inspiring for me since I've always felt like I wanted to do my own idea(s) and there's always someone there - from the awful 'manager' to press to whatever else - putting down those ideas in favor of conformity or dissing them due to their lack of vision. That might not be Pyra's feelings, but to know someone has really stuck to their guns in face of all kinds of obstacles, gives me some hope to keep pushing forward.
Gooblogs, boogles, blogoogles, blegooglos ...
Ah ha! Finally, a solution for the Google Time Bomb! Google would be able to filter out 85% of the blogs and show us the real (read: unblogged) results.
$DEITY bless $NATION
Google is aiming to provide global knowledge platform, covering lifelong learning and business intelligence
Ironically, our Boston Public Library BPLers decline doing web logs that might give people a better idea of their expertise, experience and interests. Treasured BPLers talents remain relatively unknown because of the general atmosphere of discouragement, the difficulties of communicats at our city public library. Web logs give people opportunities to let others know of their expertise, experience and interests.
Web reviewers are one possibility, of course, but how many reviewers would it take to cover the web as it now sits - google just told me it is "searching 3,083,324,652 web pages".
Blogging and its relatives are probably far more powerful when allied with automatic page classification and ranking.
Suppose Google builds an extended blog format - perhaps with XML tags - and a tool to make entries using that format. This already gives them some more meta information that could be useful in building better searches.
And, as has been said, the ability to track the activity in a blog on a (sort of) real time basis gives them the capability to track news as it happens.
But there are more possibilities yet - just knowing the times entries are made gives you some information. If you have a blog coming from a specific user (track by cookies or even IP) you can correlate blog entries with google searches and with the user looking at other blogs. Sure, much of this will be uncorrelated, but add it all together and I suspect it will start to show interesting patterns. And much of this kind of information will only be available to an organization hosting the blogs.
I think there are other ways to extract more information from a blogger as well.
This could pay off big for Google as a search engine and augmented information indexer - most especially if they can get the human factors right and tempt a few more people into blogging.
(There's more - and in some rather more specific domains and contexts - but google seems uninterested in hiring me, so I don't see any good reason in giving them my ideas.)
It's a rule. Commercial success and non-Open-Source-itude are considered evil
Your argument is just plain stupid. I'm an open source Zelot, yet I have a commercial company that makes money. The rallying-cry of open source people is that software copyright should not be used to generate "monopoly" situations where innovation and consumer options are stifled.
Furthermore, just beacuse we are pro-Google now doesn't mean that they can't become evil 10 years from now. If they abuse the power they get, and try to concentrate further power, then they may very well become an "evil empire" and chastized quite appropriately.
The core problem here is that the "ideal" state for a company is a "monopoly". Yet, monopolies are the cancer of a free commercial marketplace. In the same way human biology works this way, we want to live as long as possible; yet, when a group of cells achieves immorality (a condition we call a cancer) they become dangerous to the body as a whole. At first glance it seems strange, but really it is a *ballence* which we require. A company can be commercially successful without being a monopoly, and this is the overall ideal state of the system; lots of successful, but competing companies.
ultimately, the quality of the product matters.
You are forgetting two crucial factors.
First, you neglect that how the product is made is an essential (yet invisible) quality of the product itself. If I pollute the environment or abuse the marketplace via monopoly rents then this "damage" to society may very well trump the "quality of the product". If I take advantage of children in slave labor to make shoes, then no matter how good the shoes are... the company that made them is "evil" without a doubt.
Secondly, in our domain, the primary value of software is not intrinsic, instead it is proporational to the number of people who have adoped the software; the value of Microsoft Windows is much more proporational to the third-party applications that run on it rather than the code base itself, in a similar way the primary value of Microsoft Office is the number of business associates who also use the software, who can assist your usage of the software and who can read your files. Don't confuse the "network effect" with the value of the network itself. VHS was worse technology than Betamax, but VHS won for a single reason -- it had a better distribution channel for the tapes, in other words, the value of VHS was the movies that it can play, not necessarly how well VHS plays those movies.
The world isn't white and black, it's a mixture of greys.
You're assuming google is buying blogger to improve google's services.
But it's likely google wants to improve blogger's services, and that may be the main game: if google's own resources can dramatically improve blogger, then a strong synergy exists after all.
What do people blog about? Recent events.
What is the world's best source of info on recent events? Google.
Google can integrate its data into the blogger UI to structure blogs, possibly link between them, etc. This in turn will improve google's own services. As you say, that part could be done by spiders. BUT by no means as effectively as a situation where the blog data itself is directly linked to google's records before it is is even published to the web.
No doubt Google Blogs will be cool. It will also be the crystal clear sign of feature creep that even naysayers will have to recognize.
This topic is of some interest to me because I just wrote a Google Widget that uses the Google API to do geographic searches of Blogs (it was just in SlashBack; godseye).
No relationship to this acquisition, but it still felt vaguely spooky. I promise to get to the point. So skip the next paragraph.
It's also weird that people are talking about the Memex - just the other week I was chatting away in the Google API forums about amazon recommendation like incidental pathways found through client side bookmarking. And I actually think Google is going to continue to ignore client side improvements- but it will be interesting to see what new kinds of indexing they create for their own little ecosystem. Will they seperate semantic content?
The most striking part of all this is Google having a hand in the development of the Blogger API, which sets what is supposed to be evolving into an simple open standard for inter-blogware communication, invocation, et cetera. Some of the Google engineers must be pulling their hair out (yes, yes, I know that they're both brilliant and enlightened, but this is the chaotic frontier we're talking about here) trying to see where blogs / knowledge management systems (hello?) are taking the web as a whole in a hurry, search algorithms be damned.
Will Google also gain control of the syndication standards, whatever passes for RSS/XSS/whatever? How do you properly index ongoing permutations of feed standards, if everyone snarfs feeds, or if your base algorithms depend on pages mostly staying in one place? Maybe someone who feel that they know more about the future of syndication can enlighten.
--
Elwyn Jenkins, who is behind Google Village or Googlology Info Site wrote a comment about this story minutes after we both discovered Dan Gillmor's article. His comments are available at Google Buys Pyra: Fuel for The Blogging World!. Here are my comments about his story. "I agree with you, it's all about content. But there's a business aspect too. Larry and Sergey might run the technical show. But Eric Schmidt is here to take care of the business. And how Google will make money? By hosting bloggers for a fee? There were not so many paying customers for BlogSpot. And even imagine one million subscribers for $40 a year. That would not bring a great stream of revenue to Google. They must have an hidden idea."
That didn't even allow you to sort by price?
I don't see Amazon, Yahoo Shopping, PriceWatch losing much sleep over this half-baked turd.
What else does Google get out of this that they couldn't get without buying Pyra?
Instantaneous access to blogs as updated doesn't sound interesting until you imagine correllating that data. I know instant zeitgeist doesn't sound terribly interesting, but I think it will be.
For example, Pud over at FC could improve the value of his rumors, with questions that only he could answer. Perhaps he's already doing this: Is a batch of rumors about a new F*ck coming from a competitor's netblock or the company's own? What's the timespread? There are other interesting things to be found in that data, too.
Google could build a killer blogsite. They could cruise existing blogs. They must want existing content & users, already blogging, and not just their content, which they already have, or could have. They're already caching a significant portion of the net. Other thoughts?
Assembly is the reverse of disassembly.
A scoop!! A scoop!
The idea that bloggers are on the cutting edge of the news biz is hilarious.
Bloggers collect links, they do not typically report on the news. Conference blogging is a trvial exception.
I believe you are looking for the Blogger API.
Try waypath.com. Search blogs and link to related posts.
The announcement is very exciting - I was there when he made it.
But it's scary, too.
At the panel. "Doc" Searles praised GeoCities as being an early example of web apps helping people publish online - empowering folks to put their own shit out there.
As former Senior Web Developer for GeoCities, I appreciate his sentiment. That's why I loved working there - and what makes the Internet special.
On the Net - no matter how much big media wants to monopolize it as a pipe to deliver the same old content - the Net is about the uploads, not the downloads. It's about you, and me, and that grrrl over there.
I fervently hope the Google purchase of Pyra doesn't result in a Borg-like assimilation of Blogger.com; GeoCities _disappeared_ as a brand after we were assimilated by Yahoo!
If Blogger lowers the threshold by making web publishing as easy as sending an email, the other interesting tidbit that came out of the Blogosphere event was the demonstration of audio blogging from the folks from AudBlog.com.
Dial AudBlog, enter your s3kr!+ PIN on the cell phone, and you're on the air! You can hold up the phone to record events (this was the mind-blowing way they showed off the product) or talk to the hand to "tell your story."
If Blogger made self-publishing as easy as email AudBlog makes it easy as dialing a phone!
Congrats to the Pyra people, props to Doc, and good luck AudBlog!
we come in peace for all online
Pyra Labs, the creator of blogger, was funded by O'Reilly & Associates and others.
How did a venture company like Pyra Labs get funding from the "big" companies?
If I wanted to form a venture company (like Pyra Labs), how can I get funding from the "big" companies?
GOOGLE ARE BUILDING THE MEMEX.
They've got one-to-one connections. Links. Now they've realised - like Ted Nelson - that the fundamental unit of the web isn't the link, but the trail. And the only place that's online is... weblogs.
There are two levels to the trail:
1 - what you see 2 - what you do ("And what you feel on another track" -- what song is that?)
And the trail is, in its simplest form, organised chronologically. Later it gets more complex. Look to see Google introduce categories based on DMOZ as a next step.
So, the GOOGLE TOOLBAR tracks everything you do on the web, giving you low-level anonymous trails tying the web together. These are analagous to the strings of physics, or the rows and columns of Excel. This is 1, what you see.
Now there's the semantics, the meaning extracted from these, and that's done with the human mind. This is 2, what you do. What you choose to elevate. Now these trails are the basic units.
The combination of the two is startling.
Oh, and you can analyse how people search to add extra data. Stop and start points.
Imagine, searching at Google, and then:
this trail is highly followed
do you only want to see what people suggest, or where people went?
here's a worn track in the interweb. Follow the Google Pixie!
this trail is uncommon, but made by someone we see (by your weblog) that you value
And next, it's the true Memex. The Google appliance based on microfiche, punchcards and cameras...
... Jesus cried with a loud voice: Lazarus, come forth; the bug hath been
found and thy program runneth. And he that was dead came forth...
-- John 11:43-44 [version 2.0?]
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