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Design Guru Critiques Apple Retail Store

Posted by pudge on from the mmm-shiny dept.

xdfgf writes "Paco Underhill, CEO of Envirosell, gives an overview, and explains aspects, of the floor plan of the SoHo Apple store. Quote from the article: 'If success lurks in details like those, it explains why Apple CEO Steve Jobs spends half a day each week with a 20-member design team, hashing out tweak after tweak in each of his 53 retail stores. In one session, the group agonized over three types of lighting to get Jobs's iMacs to shine just as they do in glossy ads.'"

7 of 97 comments (clear)

  1. Making apples shine by Hellraisr · · Score: 3, Funny

    If you want to make an Apple shine, just do like in the grocery store business.

    Spray wax on them.

    1. Re:Making apples shine by Ponty · · Score: 2, Funny

      http://www.foxpop.ndirect.co.uk/pc/iklear.htm

  2. Re:Design "Consultants" by hey! · · Score: 3, Funny

    Yes. Next time you go to a theme park, get there at opening and head clockwise from the entrance. No lines.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  3. Re:Design "Consultants" by usr122122121 · · Score: 4, Funny
    [...] when I got to the register I saw a stack of iPods sitting there. I decided, right there on the spot, to get one for myself and one for my girlfriend.
    Next time you decide to go shopping, give me a call :-)
    --

    -braxton
  4. In other news... by bobdotorg · · Score: 4, Funny

    Gateway contracted the Cow to design their Gateway Country stores.

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    __ Someday, but not this morning, I'll finally learn to use the preview button.
  5. Re:Design "Consultants" by tuxedobob · · Score: 3, Funny

    I think maybe it also has to do with the Coriolis effect. Do they walk clockwise around the mall in Australia?

  6. Re:Hobbits, damn Hobbits! by jo_ham · · Score: 3, Funny

    Ah, your problem is that "You draw far too much attention to yourself Mr Underhill".