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Design Guru Critiques Apple Retail Store

Posted by pudge on from the mmm-shiny dept.

xdfgf writes "Paco Underhill, CEO of Envirosell, gives an overview, and explains aspects, of the floor plan of the SoHo Apple store. Quote from the article: 'If success lurks in details like those, it explains why Apple CEO Steve Jobs spends half a day each week with a 20-member design team, hashing out tweak after tweak in each of his 53 retail stores. In one session, the group agonized over three types of lighting to get Jobs's iMacs to shine just as they do in glossy ads.'"

2 of 97 comments (clear)

  1. Flatlined? by DanDwig · · Score: 0, Troll

    Anyone notice the twin comments in discussing Apple's risk in opening Apple stores? Specifically that the Mac user base hasn't grown in ten years, and that the market share has flatlined at 3%. Now unless the total number of computer userers hasn't changed at all in the past ten years, there's just a little something incompatable with those statemtents.

  2. Re:Hmmm... by ClosedSource · · Score: 0, Troll

    I assumed they agonized about the lighting over lattes.