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New Social-Network Mapping Tools Compared

Roland Piquepaille writes "There are many new visualization tools around us which try to map our social networks. In this column, I examined Inflow, a datamining tool digging through your email repository to discover and find trends to know more about your networks. Here is a quote: "Assuming you have a significant amount of e-mail traffic, the software will create a remarkably sophisticated assessment of your various social groups, showing you not only their relative size but also the interactions between different groups." I also peeked at TouchGraph GoogleBrowser, which uses Amazon or Google Application Programming Interfaces (APIs) to visually describe how books and Web sites connect with one another. Finally, I took a look at a brand new way of visualizing Google search results, from anacubis. If you know about other similar new tools, please tell me and I'll gather your comments in a future story."

30 of 79 comments (clear)

  1. Interestingly by Anonymous Coward · · Score: 5, Funny

    Due to the high number of links to such sites within, Slashdot is incredibly close to sites such as goatse.cx and tubgirl.

  2. Spammers? by eric434 · · Score: 5, Funny

    OK, so if I run that on my email inbox, I guess it'll tell me I have some long-running business relationships with penis enlargement companies, herbal viagra distributors, and various shady people in Nigeria...

    --
    This .sig temporary until a better .sig can be constructed.
  3. apparently my social network by Anonymous Coward · · Score: 3, Funny

    consists of $$exy $luts, people who get rich quick, and guys who have large pumped up organs.

  4. Dr. Dobbs article about this by ayf6 · · Score: 5, Informative

    In a recent (i believe 2 months ago) Dr. Dobbs there was an article about just this type of application. There was an article written by one of the top social enginners of applications like this. He was one of the people responsible for doing the Amazon "like this you'd like that" feature.

    1. Re:Dr. Dobbs article about this by doormat · · Score: 4, Funny
      You sure? All I remember from those amazon.com "like this-like that" feature was


      People who buy this item also buy...
      • Clean Underwear
      • ...

      Really? I buy clean undewear??? And I always thought it was weird until I heard about this...
      --
      The Doormat

      If you're not outraged, then you're not paying attention.
  5. Having lots of "visual brain cells" != usefulness by Captain+Beefheart · · Score: 5, Insightful
    "Considering that more than two thirds of our brain cells are dedicated on vision, these tools make sense."

    Erm, no offense, but I don't think A necessarily follows B here. Putting abstract constructs in visual terms doesn't automatically overcome the fact that you're still dealing with abstract constructs.

  6. Network mapping via Google by gmuslera · · Score: 4, Informative
    I think Kartoo also give a graphical view of search results, but I don't know if it do the kind of mapping or relationship that do the TouchGraph GoogleBrowser or anacubis.

    Anyway, this seems to be a next step in the evolution of search engines, not giving URLs that matches queries, but relating them, showing the relationship between actual data and ubication in internet.

  7. The most important questions... by Whatsthiswhatsthis · · Score: 4, Funny

    But here are the two most important questions:

    1) How will this prevent spam?

    and

    2) How will it stop terrorism?

    As soon as it stops spam and terrorism, I'm ready to invest.

    1. Re:The most important questions... by Whatsthiswhatsthis · · Score: 5, Funny

      I rest my case:

      "Intelligence analysts once assumed that terrorists organize in isolated cells. But social-network maps revealed that the 9/11 hijackers' cells morphed into a hub-and-spoke pattern with an obvious leader: Mohammed Atta. The active structure resembled that of an IBM project team." from discover.com

      This raises a serious question: What is this "IBM" and what kind of "project" are they planning?

    2. Re:The most important questions... by limekiller4 · · Score: 4, Funny

      Whatsthiswhatsthis writes:
      "As soon as it stops spam and terrorism, I'm ready to invest."

      I'm not buying it until it supports the Ogg format.

      --
      My .02,
      Limekiller
    3. Re:The most important questions... by TuballoyThunder · · Score: 2, Informative

      It already is being used. Network analysis (NA) and visualization tools are being used in parts of the government to look at everything from criminal organizations to terrorists. The three biggest hurdles for the government (or for that matter a company that wants to use NA tools for commercial purposes): -- Computing resources and visualization techniques. Only fairly recently has computing power, storage, and graphics capability have gotten to the point where you can deploy these tools in the hands of the analyst. Having the analyst go to a specialized computer terminal/operator is a barrier for its use. The big problem that remains is how to effectively display complex networks. When I looked at moderately complex networks, it quickly became a plate of spaghetti. -- Data sources. Unless you have a common data source, NA tools are exceedingly difficult to implement. You need to capture the entities that are involved, the relationships between, and a indicator of data quality. That data source needs to be integrated with the other tools the analyst uses. For example, if a marketing analyst is reading a survey on who are trendsetters for teen fashions, that analyst needs to be able to seamlessly update a database on who the trendsetters are. That same database needs to feed a NA tool that can be used to determine who the key trendsetters are. -- Analyst rut. Some analysts either have a resistance to adopting new tools or are ignorant of the tools. I think often the problem lies on the tool building side of the house. It is not unusual to see a new application get deployed with little or no input from the users. In one of my jobs, I saw an application get deployed that was completely unusable by over 90% of the users. Apparently the developers were using (new at that time) Pentium-based computers when all the regular users had 486s. The application brought the 486 to its knees. It really is pretty neat when you start with a sparse network with uncertain links and after working it on it for awhile you end up with a solid network, identified new relationships, and discovered new entities.

  8. Possibly by Captain+Beefheart · · Score: 2, Funny

    ...Or InFlow will assume you're a white-collar criminal with a small johnson.

  9. Social Mapping for Geeks by wackybrit · · Score: 5, Funny

    New Social-Network Mapping Tools Compared

    Oh, come on. This is Slashdot!

    Some great technology and concepts exist within social-network mapping tools, but really it's totally useless to us geeks. Our social maps are built up like this:

    Computer <--(attachment)--> Geek

    Some of the slightly more warped geeks here have it like this:

    Wife <--(guardian/moderator)--> Computer
    |
    | (controlled via sex)
    |
    V
    Chump (a.k.a. geek)

  10. Free software equivalent to InFlow? by Robotech_Master · · Score: 3, Interesting

    I was just wondering if anyone's come up with a free/open equivalent of InFlow, which is apparently commercial software (and probably Windows-only)? It'd be interesting to run it on my vast volumes of mail, but I run Linux...

    --
    Editor Emeritus and Senior Writer, TeleRead.org
    1. Re:Free software equivalent to InFlow? by juuri · · Score: 4, Informative

      It isn't quite the same but with a little scripting on your end you can make some pretty detailed stats of all your mail using "mls".

      --
      --- I do not moderate.
    2. Re:Free software equivalent to InFlow? by joshua42 · · Score: 4, Informative
      I had never heard about that piece of software before either, but it is really not terribly difficult to read up on the subject.

      http://marki.host.sk/MLS/

      --

      - El riesgo siempre vive - Private J. Vasquez
  11. This looks great by Tuxinatorium · · Score: 3, Funny

    This software looks great, but how do you visualize a beowulf cluster of Linux geeks in Soviet Russia discussing the death of *BSD and proclaiming that all of your OH- ions belong to them?

    On second thought, maybe I don't want to visualize that...

  12. Heh! by Dthoma · · Score: 2, Funny

    I liked one of the examples they give! (Warning: only maths nerds will find this funny.)

    --

    Note to M1-ers: a curt but otherwise insightful message is not "Flamebait" or "Troll".

  13. Social networks... by megazoid81 · · Score: 2, Interesting

    How is the sexual life of geeks, crackerz and other members of the Internet underground documented? Check this out. A Wired story about this too!

  14. Re:how... by Squidgee · · Score: 2, Insightful

    It's different because _YOU_ are datamining _YOUR_ own email, not someone else mining your email.

  15. Non Obvious Relational awareness by ralphus · · Score: 3, Informative
    Anyone at Blackhat last year and happen to see the presentation at lunch on Non Obvious Relational Awareness?

    This was a truly scary demonstration of this kind of technology being used by private industry, namely casinos, to track relationships between people.

    Real stream available at: rtsp://media-1.datamerica.com/blackhat/bh-usa-02/v ideo/BH-USA-02-JEFF-JONAS.rm

    --
    Revolutions are never about freedom or justice. They're about who's going to be top dog. -- Kilgore Trout
  16. A few factual errors in original blog entry by orgnet · · Score: 5, Informative

    Thank you Roland for the write-up on InFlow on your weblog!

    Unfortunately there are some errors...
    1) I am not a former IBM'er... they were my first major client.
    2) It did not take me 15 years to write the software... the first working version [w/o visuals] was written in 2 weekends in 1987... on a 512K Macintosh... using Prolog. Yes, now it is commercial, used mostly by management consultants, on Windows. I also use it with VPC6 on my Powerbook.
    3) InFlow can process data from email traffic to find patterns and paths, but the paragraph you quote is about the OTHER product in the article -- MIT Media Lab's "Social Network Fragments" -- a very cool tool.

    Looking at just your own email[in/out] will not tell you much [except that it is 40% spam]. You need to look at the email flows between project team members, co-workers, communities of interest, etc. At least 20 participants before interesting patterns emerge...

    Most of our data is collected via on-line surveys -- people participate knowingly. Most survey participants are very eager to see the resulting maps -- they want to see where they, and their friends ended up.

    Valdis

  17. Antispam applications? by descil · · Score: 4, Insightful

    This kind of a thing could potentially be used as a more sophisticated "exclusive filter" to counter spam propogation - emails that do not appear connected to a social network could simply be blocked entirely. This would require the "social network" to require two-way links - thus sending an email would not create a connection between two people, but sending and receiving an email would.

    In any case, it's another way to look at spam protection.

  18. Google+Blogger=Go_Ogle, SocNet Search For Dates by fruscica · · Score: 3, Insightful
    Online dating is big business. Consider:
    • 26M Americans visited an online dating site during 12/02

    • "Personals Comprise the Largest Paid Content Category on the Internet: According to a [12/02] study...the Personals category grew 387 percent to become the largest online paid content category among consumers in the third quarter of 2002, surpassing Business Content." (source: comScore Media Metrix)

    • "'I have 43 employees, and we'll bring in $43 million this year. That's $1 million per employee,' [uDate president Martin] Clifford said. 'We have zero cost of sales within our business ...The margins are almost super-margins.'" (source: MSNBC.com)

    Google+Blogger is an ideal combination for serving this market.

    Here's how I think Go_Ogle will happen:

    Soon, Google will improve the searchability of "blogspace" by making it easy for bloggers to annotate their blogs with information about themselves and their blogger friends. This information will be encoded in an RDF dialect called FOAF (Friend of a Friend).

    It will then dawn on people that the FOAF file is effectively a static online profile, while the associated blog is akin to a living profile (in the 'living document' sense).

    With this, Googling people will come to encompass both researching people you have met -- already a common practice -- and researching people you would like to meet.

    The upside potential of this, as introduced above, will prove too substantial for IPO-bound Google to ignore. (In addition, I believe leadership of the market for online matchmaking software is the gateway to early leadership of the market for lifelong learning and career services, which will be worth hundreds of trillions of dollars in the coming decades. Toward understanding the relationship between the two markets, consider: according to a recent American Demographics survey, couples in the U.S. meet primarily at work (36%) or school (27%). More on 'online dating software -> LLCS' here).

    Google will then acquire the best makers of RDF query tools and launch Go_Ogle, the mother of all online dating sites.

  19. But you wouldn't run it on one inbox by 0x0d0a · · Score: 4, Insightful

    OK, so if I run that on my email inbox, I guess it'll tell me I have some long-running business relationships with penis enlargement companies, herbal viagra distributors, and various shady people in Nigeria...

    If a tool like this is intended to be anywhere remotely useful, it would look at incoming and outgoing emails. Two people that have no two-way communication would, I imagine, be rather unconnected.

    Finally, running this on the email inbox of a single person would be quite useless. You'd get a hub with spokes coming out. Whee. The real purpose of something like this is when you can run it on a massive collection of everyone's email throughout an organization. At this point, it starts to become a bit of a privacy issue. I mean, people on Slashdot scream horribly when the FBI thinks about doing something like this, but the moment the local network admin (someone who I in general would far *less* rather have digging through my email, and who I personally feel has much less right to do so) starts running social analysis software, it's okay because it's "neat". Sigh.

  20. Why not do it in real time? by SLot · · Score: 2, Informative

    With an open source tool instead.

    Etherape

    Can't believe the author left that one out.

  21. Google needs a moderation system. by revmoo · · Score: 2, Insightful
    One thing I really wish google would implement is some sort of result-moderation system. People could sign up, and would be able to moderate search results, so that when other people searched for the same thing, higher rated results would appear towards the top. I think it would cut down on a lot of porn spamming and such that is extremely common on google. Some things, you just *can't* search for, because the results are so badly spammed by porn sites.

    --
    I would expect such blatant racism on Fark, but on Slashdot? Mods please ban this asshole.
  22. Pajek by Medieval_Thinker · · Score: 2, Insightful

    The only thing I have played with to map social networks is Pajek.

    I was inspired to mess with this a little at school after being inspired by the book _Linked_. It worked OK, and there was some literature about it on the web.

  23. Re:Having lots of "visual brain cells" != usefulne by netdpb · · Score: 3, Interesting
    Where does the author get his stat on proportion of brain cells dedicated to vision?! This is wrong. Visual cortex is in the occipital lobe, and areas V1 - V5 could be said to be "dedicated to vision." Other areas, moving into the parietal and temporal lobes are involved with visual cognition, but much of those, and the frontal lobes, are NOT involved with vision at all. Not to mention all the non-cortical areas of the brain, some of which are used for early visual connection between the retinas and the visual cortex, but most of which are not.

    That being said, what he meant is perhaps that people's visual cognitive skills are much more evolved than their capacity for "abstract thinking" and intellectual pursuits.

    Except slashdotters, of course.

    (Mod me down for offtopic, or up for informative? Pant, pant.)

    --
    /Oh, if only I had done nothing simply out of laziness!