How Google Grows...and Grows...and Grows

orangerobot writes "The latest issue of Fast Company has an article about how Google has managed to survive beyond its peers and develop a culture of openness and innovation. The article also mentions Google memes and spin-offs such as: Googlewhack, Googlebombing, Googleshare, Googlism and Google Smackdown."

Comments

Re:That's because it works

[ergo98]

Indeed. Are we at the point yet where we declare Google a monopoly and start rooting for a competing search engine just because?

Seriously, though, apart from the barriers to entry (namely having the computing power, storage, and bandwidth to spider the entire web) there are a wide range of ways that Google could be bested. The only reason they weren't before is that the major competitors saw search engines as a money losing proposition, and started throwing all their money behind duplicating Yahoo, making online communities, auctions, etc.

SIMPLICITY

[_PimpDaddy7_]

Google just seems to "get it".

They took a simple idea and kept it simple, yet making it extremely powerful.

When your company name becomes a verb...

[path_man]

When your company name becomes a verb (google): to search for something; I'm going to google for that computer part you know that you're onto something.

Google has survived the dot.com bubble burst because they offer a great service that people want. The natural thing for most companies (brick and mortar or otherwise) is to spin-off and leverage the successful business model into something that will grow their company.

Re:That's because it works

[Draoi]

is Google installed on ALL new computers without the option of having another?

Interestingly enough, Apple has started a trend by building in a Google search widget into their new safari browser.

Imagine what would happen if MS tried this tactic and built in, say, AltaVista into the next release of IE. Popularity would skyrocket overnight ...

Re:That's because it works

[k_187]

well, in IE if you type something random into the URL bar it does a search on MSN already and I don't really think that MSN search is that popular.