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Benetton Says No to RFIDs ... For Now

Posted by CmdrTaco on from the its-only-a-matter-of-time dept.

securitas writes "In a dramatic reversal of Benetton's previously announced plans to embed RFID tags in all of its clothing, the retailer has responded to customer privacy concerns and canceled its plans to go ahead with the project. Wired News and ComputerWorld also have stories on this stunning turn of events, which RFID manufacturer Philips is undoubtedly unhappy about. Benetton says it 'reserves the right' to use RFIDs in the future."

1 of 146 comments (clear)

  1. Re:Purpose? by kinnell · · Score: 2, Informative
    seriously what is the point?

    Inventory tracking

    --
    If I seem short sighted, it is because I stand on the shoulders of midgets