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Benetton Says No to RFIDs ... For Now

Posted by CmdrTaco on from the its-only-a-matter-of-time dept.

securitas writes "In a dramatic reversal of Benetton's previously announced plans to embed RFID tags in all of its clothing, the retailer has responded to customer privacy concerns and canceled its plans to go ahead with the project. Wired News and ComputerWorld also have stories on this stunning turn of events, which RFID manufacturer Philips is undoubtedly unhappy about. Benetton says it 'reserves the right' to use RFIDs in the future."

2 of 146 comments (clear)

  1. OSS RFID's? by yatest5 · · Score: 0, Troll

    I know it may affect Benetton's corporate synergy, but maybe if they used the power of OSS development to produce thes RFID's there would be less privacy concerns? Maybe their bosses should think 'out of the box'.

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    • Mod parent up! [a] by Anonymous Coward (Score:5) Thurs, June 31, @13:37
  2. "Dramatic" and "stunning" or "shock and awe"? by mattbot+5000 · · Score: 0, Troll

    I'm shocked and awed at this /. post. Come on...last I checked, one had the option to buy or not to buy clothes from Benetton. I'd hardly call this announcement a big deal one way or another, and it certainly did not "stun" me.