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Benetton Says No to RFIDs ... For Now

securitas writes "In a dramatic reversal of Benetton's previously announced plans to embed RFID tags in all of its clothing, the retailer has responded to customer privacy concerns and canceled its plans to go ahead with the project. Wired News and ComputerWorld also have stories on this stunning turn of events, which RFID manufacturer Philips is undoubtedly unhappy about. Benetton says it 'reserves the right' to use RFIDs in the future."

15 of 146 comments (clear)

  1. so they are included into clothing... by Anonymous Coward · · Score: 3, Insightful

    am I able to reserve the right to remove them? I want them to be a completely seperate color and I want them to be easily removed. If these two conditions aren't met, I am not going to buy them.

  2. Re:If they can be destroyed easily.. by October_30th · · Score: 4, Insightful
    "RFID Neutralizer"

    Like a microwave oven?

    --
    The owls are not what they seem
  3. Re:Not really that surprising by rf0 · · Score: 3, Insightful

    Its quite possible to have it so that when the RFID's are scanned at the checkout they are destroyed. This might create a small problem with refunds but definitly helpful to the retalier

    Rus

  4. A Threat to Privacy? by Anonymous Coward · · Score: 5, Insightful

    I thought that these RFID transmitters had
    a range of 10-15 ft. Barring society installing
    scanners every 15 feet, how is this a threat
    to privacy? You probably have a better chance
    of being tracked by using your debit card than
    RFID technology.

    1. Re:A Threat to Privacy? by Tmack · · Score: 2, Insightful
      You haven't seen Minority Report have you? Thats about how often the retinal scanners were placed around the city, with even more tightly spaced ones in the shopping areas. The RFId technology offers the possibility of something similar. Although it isn't specific enough to identify you as YOU, it would be able to identify what you were wearing, and any other object with a functional RFId tag. This would allow marketers to gather enough marketing data to fit you to a specific genre, and target ads near you towards what their research shows you might be interested in, very similar to the movie again. While this isn't necessarily a bad thing, it does offer questions on privacy. Imagine a guy walking through a mall and having ads pop up around him for Victorea's Secret because of the RFId tag in the lengerie he happens to be wearing....

      Tm

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  5. More accurately. . . by Fritz+Benwalla · · Score: 5, Insightful

    Benetton has said no to the publicity surrounding RFID tags.

    So this particular implementation got onto the radar screens - do we think this will actually go away? Not in the slightest. All Phillips and everyone else has to do is make some quiet deals that don't directly impact consumers, maybe some business-to-business product, then find a way to make RFID tags "important to homeland security" and it's off to the races.

    I have an idea for Philips, how about saying that RFID tags should be required on all products coming over the border from Mexico and into ports in the U.S. so that the Department of Homeland Security can better track them for suspicious shipment patterns? It would be a delicious use of both your lobbying power and the government's ability to shove intrusive technologies down our throats as long as they're slathered in a thick gravy of anti-terrorism.

    Sorry to be Mr. Cynical on this, but we just watched Benetton take a principled stand on nothing excepting being an RFID guinea pig. I give them two years before they're back on board.

    -----

    --

    Believe me, I'm as surprised by my comment as you are.
  6. It will always be based on the honor system by Anonymous Coward · · Score: 1, Insightful

    To a greater or lesser degree.
    It's not like one won't be able to disable or even remove such a chip, once it becomes known to your general shoplifter what they are, where they are and how they work.

  7. Are slashdotters luddites? by stevens · · Score: 4, Insightful

    It's perfectly possible to make a type of RFID tag that doesn't affect privacy in any meaningful way. If the tag wasn't a unique identifier, but more like a product code (like the UPC code), then the only information it leaks it that it's a particlar inventiroy item, say, a red sweater.

    No one can trace it to you, since--like a UPC symbol--it's not unique to item, but to the kind of item. And they could msake a way to disable them after purchase (like they do the little magnetized thingies in bookstores).

    The privacy loss in unique-id RFID tags has a technological solution. I wish some slashdotter with access to capital would make a better, privacy-preserving widget instead of just hearing all of the bitching that you don't want the gov't to know you shop at LL Bean.

    1. Re:Are slashdotters luddites? by jdreed1024 · · Score: 2, Insightful
      Are slashdotters luddites?

      No, but some of us are afraid that steps like this could allow the proverbial foot in the door and pave the way for other privacy-invasive technologies.

      It's perfectly possible to make a type of RFID tag that doesn't affect privacy in any meaningful way. If the tag wasn't a unique identifier, but more like a product code (like the UPC code), then the only information it leaks it that it's a particlar inventiroy item, say, a red sweater.

      Sure, but who's going to enforce that? You? The government? Yes, in today's environment, if a company tried to use unique-identifier RFID tags, they'd be shooting themselves in the foot. But what about 10, 15, 20 years from now? Who's to say that by then, lots of companies won't have switched from UPC-code style RFID tags to unique-identifier ones? By then, any store that doesn't use unique-identifier RFID tags might be in the minority.

      The privacy loss in unique-id RFID tags has a technological solution. I wish some slashdotter with access to capital would make a better, privacy-preserving widget instead of just hearing all of the bitching that you don't want the gov't to know you shop at LL Bean.

      It's not about a technological solution. It's about setting a dangerous precedent. No one is saying that there isn't a benign way to implement RFID tags for inventory control. But lots of people are worried (and rightly so) that if such a system is implemented, it could pave the way for tracking and privacy invasion.

      As mentioned in the article, RFID tags have a scan range of about 15 feet. Sure, that's not good enough to track you when you're walking, or driving, but how many of you have ever entered a store or office building? Anyone? Can you envision RFID scanners on either side of the doorway, replacing the inventory control ones we have today? I sure can, especially considering some inventory control units already used an RFID style system. Even if the RFID tag in your shirt merely identifies it as "GAP, Male, Long-Sleeve, Red", can you envision walking past, say, Eddie Bauer in the mall and a billboard presenting you with an ad that says "Hey, get rid of that GAP shirt, and buy one of ours?" Yes, it sounds like Minority Report, but is it really that implausible? Really? The technology to read RFID tags is already there and in widespread use. It's only a matter of time before someone decides to apply it in this manner.

      --
      There is no sig, there is only Zuul.
  8. Tag technology by ugen · · Score: 4, Insightful

    I can't see what the hysterical whining is about.
    Here is the link: http://www.rf-id.com to general tags site. Read all about them.
    The tags are just that - tags, just like any other tag on your clothing. It is not as if unique id is "embedded" in the threads of your pants and cannot be removed. In fact, if you will continue wearning clothes with RFID tag still attached - you will look like an idiot. Much like keeping any other tags on clothes.

    Incidentally, what is the issue with privacy, even if the tag was somehow magically embedded into the thread of your pants? The tag identifies your pants as being a olive-green khakees size 48L, specifically made in Malaysia by a 12 year old? What part of that is not public knowledge or painfully obvious? What part of that is divulging information about the wearer of such clothes that he/she is not already giving up simply by wearing them?

  9. Convenience vs Privacy: False Dichotomy! by elwinc · · Score: 3, Insightful
    Things like the Bennetton RFID tags are usually presented to the consumer with the argument that you have to give up a little privacy for the extra convenience of [whatever they're selling]. The company usually gets a benefit of additional marketing info, which is their real incentive.

    In the case of the Bennetton tags, there wasn't even any additional convenience for the customer; just a straightforward loss of privacy ("wow, she's back for the 3rd day, still wearing the same jeans!"). So I think that died because they couldn't come up with any "convenient" excuse for tagging your clothes.

    My claim is that even in other cases, like FastLane style auto toll collection, there's no technical or engineering reason you have to give up privacy for the convenience. Instead, the designers and/or operators of the systems want the information, so they provide a benefit in order to justify collecting the information. In the case of auto toll collection, as pointed out in here, your toll debit card could be purchased anonymously. This has all the convenience and none of the privacy intrusion of existing systems.

    But what's the big deal about privacy anyway? My claim is that when times are good, privacy doesn't matter. But when times are bad, it's too late! Innocent databases can be misused in terrible ways. When the Nazis conquered cities, they would use library borrowing records to find Jewish people. How long until the next J. Edgar Hoover or Joe McCarthy comes along and abuses his position of power? (Yeah, I know, some would say Ashcroft is already worse; I don't want to start that argument). My point is that it has happened here, and likely will again. The potential unforseen future misuse of databases is what makes me a privacy advocate.

    So, good riddance to Bennetton's RFID tags, and let's get rid of the false dichotomy that's used to insinuate similar privacy invasions!

    --
    --- Often in error; never in doubt!
  10. Just Like Cookies by waldoj · · Score: 3, Insightful

    The whole RFID debate seemed so familiar to me for a while, and I was pleased to finally put my finger on it recently. This is all so 1997.

    Some of you might remember the huge debate over "magic cookies" (as we called them then) in the mid to late 90s. Around 1997, IIRC, it really built to a fevered pitch -- any self-respecting advocate (myself included) maintained that cookies would be the downfall of civilization, that they did nothing good, only evil, websites' reputation were based on whether or not they provided a Dreaded Cookie, etc., etc. Of course, we learned the cookies are useful, we developed tools to manage them, it became passe to protest them, and life went on.

    Of course, RFID tags are just physical cookies. Much like with browsers, we will develop standards for how RFID tags should work, we will learn to manage them, and we will ultimately find that their benefits far outweigh their drawbacks.

    -Waldo Jaquith

  11. Why not just a sticker? by bigattichouse · · Score: 2, Insightful

    Why not just put the RFID in a sticker on the inside of the clothes that you can peel off, or put it in the tag?.. something you can just remove.. or a little "pop-off" thing like those dye-markers.. so they can just pop the thing off at the counter.

    You get your manufacture-to-counter-to-sale tracking, and your customers can be anonymous (assuming you don't actually log the RFID-to-CCinfo.

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    meh
  12. Re:What is "reserving a right"? by The+Almighty+Dave · · Score: 2, Insightful

    I believe it is simply a warning, "We reserve the right to change the terms of this Privacy Policy" just means that if they want to change the policy at a later time, they will. They are just letting you know.

  13. Re:What's the paranoia about? by geekoid · · Score: 2, Insightful


    "Well, we know you looked at childrens underware, so we know you're a child molester because it fits our profile of child molesters"
    "what the hell are you talking about"
    "When you where in the store, you where tracked fondaling childrens underware, you're a white male in youi late 20's, single, no children. clearly you match the profile"
    "They were on the ground, I picked them up at put them on the shelf"

    "sure,sure thats what they all say. At least we got you before children started disappearing."

    now you've been arrested, and booked, and some group puts your personal information on the internet.

    lets say it gets thrown out of court.(hey, I can be an optimist).Now everybody think you're a child molester who just got off on a 'technicality'. pretty much ruining your life.

    to me, thats the real issue. data mining programs that find profiles or 'patterns', and people acting on them as if there always going to be correct.

    --
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