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606 Takes To film Rube Goldberg-like car ad

wagdog writes "Many have no doubt seen the Rube Goldberg-like multistep mechanical chain reaction TV advert for the Honda Accord. Many thought this was yet another example of the pervasive use of computer graphics in TV commercials. Amazingly the entire delicate set up of car parts that constitute the facinating sequence is almost 100% realtime live action requiring an astounding 606 takes to get right . There is one cheat however -- can you spot it?"

32 of 442 comments (clear)

  1. The expected result... by Xaroth · · Score: 5, Funny

    From 606 to 404 in under 6 seconds.

  2. Impressive Goldberg link... by Mr.+Smoove · · Score: 1, Funny

    ...I just thought he was a big dumb wrestler!

    --
    Mr. Smoove
    1. Re:Impressive Goldberg link... by L.+VeGas · · Score: 5, Funny

      Not so impressive. It's full of holes.

      I searched throughout the entire Rube Goldberg site and couldn't find ONE SINGLE MENTION of his more-famous daughter, Whoopi.

  3. Re:Honda Accord is the Cadillac of Autos by ackthpt · · Score: 4, Funny
    It has a 3.0L V6 with 240hp and 212lb torque.

    Man, how things have changed. I can still remember when Cadillacs had a 500 cu. in. (over 8L) displacement engine with enough weight and torque to affect the earths spin if you stomped on the gas. Then again, recalling the old ways of the Detroit assemply lines which built these things, Rube Goldberg would have been proud.

    --

    A feeling of having made the same mistake before: Deja Foobar
  4. Re:Honda Accord is the Cadillac of Autos by milkmandan9 · · Score: 4, Funny

    Hmm. I thought the real Cadillac of autos was the ... err ... what's it called? Cadisomething.

  5. Can I Spot It? by telstar · · Score: 5, Funny
    "There is one cheat however -- can you spot it?"
    • Actually ... Yes, I can ... since the damn slashdotted movie is playing at about 1fps right now.
  6. Re:Mod Parent Up by TylerL82 · · Score: 0, Funny

    No, don't!
    I'm still trying to download from him!

  7. Re:New world record? by Anonymous Coward · · Score: 1, Funny

    Nah: Spielberg did them and pretended they were in the same style as the original vision, even though the extra parts somehow involve the Blue Fairy ordering a thousand liquid-metal robots to rescue everyone from Jack Nicholson.

  8. I'm peeved now by 0x00000dcc · · Score: 5, Funny
    I actually sat through that entire commercial, as cool as it was, thinking there was going to be some killer car at the end. Rather, it was a friggen' station wagon

    --

    -- (Score:i, Imaginary)

    1. Re:I'm peeved now by fobbman · · Score: 2, Funny

      Was sex a disappointment for you the first time, too? ;)

    2. Re:I'm peeved now by 0x00000dcc · · Score: 5, Funny
      I actually sat through that entire commercial, as cool as it was, thinking there was going to be some killer car at the end. Rather, it was a friggen' station wagon
      1. Was sex a disappointment for you the first time, too? ;)
        1. Yes, becuase it was in a friggen' station wagon
      --

      -- (Score:i, Imaginary)

  9. One Cheat? by A+Swing+Dancing+Dork · · Score: 4, Funny

    There is only one cheat. And he lives with strongbad. The Cheat!

  10. Re:Well, it's a stupid answer by Skiboo · · Score: 3, Funny

    Something Awful actually redirected hits from /. to goatse.cx once when they were linked to by the front page.

    I wonder how the host of goatse felt about all that traffic, since I doubt SA asked for permission....

  11. Inch? by Anonymous Coward · · Score: 1, Funny

    From the article:

    Nothing must be even a sixteenth of an inch off course or the momentum will be lost.

    Man, when are the British going to stop being so pompous and join the rest of the world in using the metric system?

  12. Re:WTF is a 'tyre'? by Anonymous Coward · · Score: 4, Funny

    Thanks, but soon all Americans will know about Tyre. After all, war is god's way of teaching Americans geography.

  13. Re:Flash video format by wik · · Score: 2, Funny

    It makes more sense than ricing up a civic.

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    / \
    \ / ASCII ribbon campaign for peace
    x
    / \
  14. Re:MOV download by Bohiti · · Score: 5, Funny

    My company's WebSense filtering blocked this from me for "Adult Content". Whoa Nelly, Honda is apparently attempting to change their image.

  15. Re:Get the advert + making of FREE (For UK ppl) by Loosewire · · Score: 5, Funny

    Just phoned up , he asked where i heard about it and i said here. "Ah ive just had someone from slashdot ask for one." "Yes i said, the whole slashdot readership have just reduced your webserver to smouldering wreck :-)"

    --
    Slashdot - The one stop shop for procrastination
  16. Cheat by poot_rootbeer · · Score: 2, Funny

    There is one cheat however -- can you spot it?

    He's probably hanging out with Strong Mad in the basement, playing the Trogdor arcade game.

  17. No interest by heroine · · Score: 2, Funny

    I'm not interested in buying a Honda Accord, a Pentium 4 3Ghz, a copy of EverQuest, or a copy of Firefly on DVD.

  18. Re:This a blatant ripoff of: by Blue+Stone · · Score: 2, Funny
    Ad people have always ripped off... er... taken their inspiration from... er... no, I do mean ripped off artists' work.
    That advert for Guinness, featuring the trumpet-heavy, slightly-comedic, music with the guy wandering about in a funny manner, with a pint of Guiness, springs most easily to mind.

    That said, it is a good advert. The first time I saw it, I was transfixed, and I can't say that about many (if any) adverts.
    It's also worth noting that the advert is almost entirely silent and it comes as a relief, amongst the morass of noisy "Look at me! Look at me!" adverts that make up 99.9% of ads.

    Mind you, I have no intention of buying a ... what was it? Toyota? Honda? Nissan?

    Whatever.

    --
    Corporation, n. An ingenious device for obtaining individual profit without individual responsibility. - Ambrose Bierce
  19. Those who ignore film history by K-Man · · Score: 4, Funny

    Are doomed to watch it in car ads.

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    ---- "If we have to go on with these damned quantum jumps, then I'm sorry that I ever got involved" - Erwin Schrodinger
  20. great ad by NanoGator · · Score: 4, Funny

    So, how many of you are now driving new Honda Station Wagons?

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    "Derp de derp."
  21. Oh dear God. by GLevangelist · · Score: 5, Funny

    They'll probably make millions selling the out-takes to obsessive geeks.

  22. Re:Rube Goldberg? by Quikah · · Score: 2, Funny

    You Brits need to work on your marketing. :P

    --
    Q.
  23. Delicious irony by jez9999 · · Score: 2, Funny

    I find this deliciously ironic, because the voiceover on the final ad goes something like "Don't ya love it when things just ... work?"

    Well clearly things didn't "just work" if they needed 606 takes to get it right!! :-)

  24. Sweet! by Xel · · Score: 2, Funny

    ...Im going to go download the new Animatrix trailer while all of you are slashdotting Honda's servers!

    --
    "Eagles may soar, but weasels dont get sucked into jet engines."
  25. Re:BitTorrent Mirror by PovRayMan · · Score: 2, Funny

    YIKES!

    I'm on a couple T1 lines shared by 400 people and I just that entire thing in under a minute at 400k/sec.

    I hope no one noticed... oh wait I'm the admin. ;-)

  26. /.'ed by Asmodean · · Score: 3, Funny

    In other news today scientists have discovered the cause of El Nino to be an underwater cable that periodically heats up and boils large amounts of the Pacific Ocean. Telephone officials have traced the cause to stories posted on "Slashdot.org" that link to Asia.

    --
    It's a good thing the world sucks or we'd all fall off.
  27. Re:For contrast by Alsee · · Score: 2, Funny

    (voiceover) "Not only is Russian Ark the longest shot in film history, it is also the first feature film ever created in a single take." *SNEEZE* gezuntite....

    AW SHIT!!!!! CUT! SHIT SHIT SHIT SHIT!!!
    SHIT SHIT SHIT!!
    SHIT SHIT SHIT SHIT SHIT!!!!!!


    -

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    - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  28. Re:How about the speakers vibrating the glass? by Elentar · · Score: 4, Funny

    Most people here must not ever drive in big cities. Especially in the parts of big cities that are frequently used for 'cruising'. With cars that shock and awe using incredibly loud volumes (especially bass).

    Is it so hard to believe that a spring could be kept from rolling off a slightly curved surface by, say, a single grain of sand? And that 16 speakers might serve to shift that grain of sand and start the spring rolling?

    For that matter, the spring appears to be in the center of the glass initially, so it could just be balanced really well.

    If I could change one thing about the commercial, it would be the end: In mine, the car would roll to a stop, and just as it did so, it would bump against a small cog on a wooden plank...

    -Elentar

    --
    The wheel it turns, around and around, with an ancient rumbling sound.
  29. Re:Mee too! by Anonymous Coward · · Score: 1, Funny
    Towards the end of the production, Olivier Coulhon, the first assistant director, had spent so many hours in the darkened studio that his skin had turned a luminous green and his eyes had sunk deep into his Gallic cheeks

    Yea, I know that feeling!


    Sméagol?! Is that you?