Mozilla Branding Strategy Clarified

scottfi writes "Christopher Blizzard has published to mozilla.org an article entitled Mozilla Branding Strategy, which clarifies the position of mozilla.org on naming of the application suite and the separate applications in milestone 1.4 and beyond. The Mozilla Firebird and Mozilla Thunderbird names are simply codenames, and the resulting products will be referred to as 'Mozilla Browser' and 'Mozilla Mail'." This makes the whole name debate seem kind of moot. Luckily Futurama has yet to contact us for using their character names as our development codenames.

Comments

Hrmm

[acehole]

"Luckily Futurama has yet to contact us for using their character names as our development codenames."

Well if they do, you could always say "Bite my shiny metal ass"

Mozilla Style

[News for nerds]

Use those "codenames" for another 5 years until it
reaches 2.0!

"Mozilla Branding Strategy"?

[exhilaration]

I was expecting this article to be about *real* branding, like Mozilla dolls, Mozilla Cola, Mozilla Mega Hold Hairspray, etc.

I had my credit card ready. :(

What a disappointment.

Re:"Mozilla Branding Strategy"?

[T-Kir]

Or you could take a different approach, well with the fire connection (Phoenix, Firebird) they could literally 'brand' you, a nice permanent advertisment somewhere on your body.

Time to stoke up the fire people, a red hot Mozilla branding session is needed :-)

Advertising by Confusion and chaos....

[jkrise]

Microsoft's Palladium, now renamed "Next Generation Secure Computing Services"
Opera's Bork edition targeting MSN
Mozilla Firebird, Thunderbird chaos...
Banias codename - Centrino branding by Intel
Windows .Not Server is Windows Server System 2003
and
Trustworthy Computing Platform Alliance is now Trustworthy Computing Group.

Should be interesting to see actual market share/ market penetration vs. Confusion. Methinks Mozilla would be lucky to have as many downloads as posts on Slashdot, more so the database chaps.

Good fun all, while it lasted.

What's in a name?

[Anonymous Coward]

How about naming their product "Bob", I'm sure no-one would mind that...

Re:What's in a name?

[Anonymous Coward]

The browser ,,Bob'', and the email client ,,Bobette''?

Think Dilbert

[MyNameIsFred]

couldn't they have said that a bit earlier, or did they just find the flame wars funny?

I would suggest asking Dilbert. I think the scenario played like this -- a worker bee noted the flamewar, suggested to management that a response was needed. Schedule three meetings to decide if a response is really needed. Schedule two more to examine potential responses. Present proposals to management, with a recommended solution. Management sends the study team back to research the idea further. Lather, Rinse, Repeat. Four days later, after a grand total of 52 meetings, a response is made. Management is now reconsidering their decision.

Re:Why all the drama?

[Anonymous Coward]

Gee, see, that's what I get for pointing out the obvious. I feel like Spider Jerusalem phoning random call-in tv shows.

Now that would be REALLY bad.

[ivern76]

If they name it "Bob", they'll have the evil empire itself on their case. Shiver.

Finally!

[joeytsai]

Good, now the three people using the Firebird database should be satisfied.

vote for Super Turtle Gamera

[frankie]

I still say the Mozilla project should ditch this mythological bird theme and go back to their naming roots: Monster Island:

• The slimmed-down son-of-Mozilla (nee Phoenix/Firebird) must be renamed Mozooki.
• The three-headed mail-news-irc client is obviously Mozidrah.
• And there's plenty of room for future projects: Mozthra, Modan, Mozamera, etc.

Let's just accept it...

[unlinear]

...All browsers are named after cars.

Microsoft/Ford Explorer

Apple/GMC Safari

Netscape/Lincoln Navigator

Omni Group/DodgeOmni[web]

iCab... not even going to bother. I'm hoping you'll see the connection.

My point?

The Mozilla group is making a Big Mistake with the upcoming changes.

Point one: not naming their browser after a car. People want to see their browsers named after cars. If Microsoft does it, it HAS to have been researched on the market.

Two: People want to see monolithic browsers using up resources like there's no tomorrow. With every major browser out there named after either an SUV, a minivan or a sporty pickup-type-car, gas guzzling is a must-have feature in a browser.

Therefore, I proclaim Mozilla's 1.5 efforts flawed, and doomed, like BSD.

Here's a crazy idea.

[falsification]

Here's a crazy idea: come up with a unique name!!!!

K.I.S.S.