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DRAM Price Fixing

AEton writes "There's an interesting article up at Newsforge, an OSDN sibling site, about price fixing in the DRAM market. According to Melanie Hollands, a technology analyst, market consolidation and uncertain prices have contributed to subtle cooperation between the major DRAM "competitors" to keep prices high. While she finds little "hard evidence of collusion", there are strong circumstantial trends which last year sparked a secretive Department of Justice antitrust inquiry." Allegations of this have been floating around for a while - heck, you can even join the suit.

21 of 148 comments (clear)

  1. Re:You will eat your RAM and like it! by more+fool+you · · Score: 2, Insightful

    guess it depends on how much ram you want. if you want it for main memory in your computer, then yeah, it's cheap in the same way that it doesn't cost you much to fill your lawn mower with gas. however, if you're waiting for prices to come down so that something like, say a solid state HDD to become a serious contender in the market (as in priced as such), then this makes all the difference.

  2. Re:You will eat your RAM and like it! by Neck_of_the_Woods · · Score: 2, Insightful


    Good point, and it has merit. Although if you have been watching the memory market as of late there have been huge jumps in tech around this area. Crazy jumps really. So, it seems that dram will have a short live future anyway. Just like everything else if you price yourself out of the market someone eats your lunch.

    Although I understand where you are coming from and agree with you, I don't think you will have to wait much longer.

    --
    Neck_of_the_Woods
    #/usr/local/surf/glassy/overhead
  3. Price fixing? by Dunark · · Score: 3, Insightful

    If there's been price-fixing, it certainly hasn't been very competently done. DRAM prices have been in the flusher for quite a while now, and the manufacturers are losing money at an amazing rate.

    1. Re:Price fixing? by Waffle+Iron · · Score: 3, Insightful
      Indeed; let's make a comparison with of storage technology pricing. I can buy a 512MB RAM module for around $50. This solid state storage supports random access to any location within nanoseconds, hundreds of megabytes per second bandwidth, and can be rewritten an unlimited number of times.

      I can buy a 700MB Top-40 CD for $16.99. While the cost per byte is only 25% of that for DRAM, the CD has many offsetting disadvantages. It is an optical disk that requires a dedicated hardware drive to access. Random access time is many milliseconds (10 or more seconds for the first access), and only supports a couple of megabytes per second bandwidth. It can't be written to at all. But the worst part is that this storage is indelibly encoded with an hour of unlistenable audio crap.

      In short, compared to the DRAM, the CD is utterly useless. Yet somehow it commands a price per byte almost 1/4 of the DRAM. It's also intersting to note that about a dozen years ago, the DRAM would have cost about $500000 (a 10000:1 price drop), but the CD was still about $16.99. Somehow, the CD is immune to cost reduction. This is real price fixing.

  4. Howto - Legalized Price Fixing by snatchitup · · Score: 4, Insightful

    It's actually a stupid law. Anti-price fixing that is.

    In fact, the most important commodity in America is readily purchased from a price-fixing cartel (aka OPEC).

    Here's the howto on legalized price-fixing in America.

    Monday... from the Wall Street Journal, "AT&T announces a 4.3% price increase in consumer long distance rates across the board."

    Tuesday... from the NY Times, "MCI announces a 4.35% price increase in consumer long distance rates..."

    (Result: A successful price fixing.)

    Or it could go like this....
    Monday... WSJ Reports "AT&T announces a 6% increase in consumer l.d. rates.

    Tuesday... WSJ Report "MCI announces a 3% rate hike."

    Wednesday... "WSJ Reports "AT&T announces a 50% decrease in a previously announces rate hike due to customer complaints..."

    (Result: A successful price fixing in two stages.)

    Shit happens man.

    1. Re:Howto - Legalized Price Fixing by snatchitup · · Score: 4, Insightful

      In the case of oil, OPEC is a single country in a market where the US buys from other producers as well

      What you say?????

      And oh by the way what you didn't see from my example was that. AT&T announces a price hike, and since others didn't follow suit, it adjusts it accordingly. Basically, this is Public Price Fixing. It's pricing-fixing in the open. It takes a few days/weeks to complete. But it still is collusion, under the guise of public disclusure. AT&T went to the public before it went to MCI. But, in the end, the result is the same as if they had gone behind closed doors and announced the price hike.

      The reason the price-fixing laws are stupid is simple. Monopolies are not immune to the law of supply and demand. Back when AT&T was the monopoly, people simply made fewer long distance phone calls. An l.d. call was a major family event for some. As the price fell, usage increased.

      The "maximum profit" point where supply curven meets the demand curve is the same whether Monopoly, Oligopoly, etc.

      In the case of memory. Cheaper memory means in the long term, developers will develop applications that make use of tons of RAM on each machine. Temporarily prices may spike, but long term, they will go towards the maximum profitability point on the supply/demand curve. If DRAM is too expensive, PC's will start using less (relatively speaking).

      If DRAM is too cheap, some companies will leave the business.

      More exaples of Price Fixing... Simple. Oil (OPEC). Gasoline. Lumber. Health Care (in a major way). Beer. Eggs. Automobiles (Well, the govt. is a player here, with Tariffs, so that foreign auto's don't get too cheap.)

    2. Re:Howto - Legalized Price Fixing by ePhil_One · · Score: 2, Insightful
      And oh by the way what you didn't see from my example was that. AT&T announces a price hike, and since others didn't follow suit, it adjusts it accordingly. Basically, this is Public Price Fixing. It's pricing-fixing in the open. It takes a few days/weeks to complete. But it still is collusion, under the guise of public disclusure. AT&T went to the public before it went to MCI. But, in the end, the result is the same as if they had gone behind closed doors and announced the price hike.

      No, what you describe are free market forces acting to stabilize prices. Companies don't set prices in a vacum, they know what their competitors charge, they know their costs. If a competitor drops his price, often they drop their price in fear of losing customers, if he raises his price, they "might" follow suit to increase funds available for profit, brand building, cover new costs such as taxes or rebuilding of infrastructure, or paying higher salaries to lure better people.

      Price fixing means getting together in a back room and agreeing to prices outside of these forces, which means a lot of other things usually get agreed to as well (we'll stay out of your markets, you stay out of ours) Its bad for the consumer, but its often bad for the companies as well, since those forces don't go away. Hell, look at OPEC's history, they have an awful time getting everybody to stick to the line...

      --
      You are in a maze of twisted little posts, all alike.
  5. Re:you can even join the suit by TamMan2000 · · Score: 4, Insightful

    Hey, who needs evidence!! "It was HIM" That's all the evidence I need!

    Worked for Iraq...

    --
    "I'll have a Guinness, no wait, make that a Coors Light" -Grad student I work with, who shall remain anonymous...
  6. what sucks is globalization by muyuubyou · · Score: 4, Insightful

    When a very limited number of companies control the whole world's market, things like this happen.

    The user is helpless when they have so much control. Reached this point, competition is not enough and the market doesn't regulate itself at all. This is when free market means free for big corporations to abuse and screw the rest.

  7. DRAM is veeeery cheap by Anonymous Coward · · Score: 5, Insightful

    I don't understand the problem. 1GB (2x512MB) of PC2700 DDR memory can be bought under $100.

    DoJ should investigate OS or Office suite price fixing instead. These are horribly overpriced.

  8. Common misconceptions about commodities&RAM by adzoox · · Score: 3, Insightful
    I think there are common misconceptions:

    A) Memory is NOT a commodity at least by definition - nor is it a service. I DO think it should be listed on stock markets as such though. I think DRAM, a "combined finished product", would have to be rewritten as a raw material. I think if there were this type of regulation, rather than regulation on small arms of companies like Samsung, there would be more stabilization. Contrary to what the article makes it seem like though, I think RAM has been VERY reasonable, it has also been been a help to a partial turn around in PC sales over the past 2 years, by helping margins.

    There are also a lot of companies producing RAM, at least more than enough for capatilist competition. I can name at least 6 seperate manufacturers off the top of my head. We don't see the same problem in industries where there is less competition. ( Samsung, Hyundai, Motorola, Kingston, Centon(Kbyte) PNY )

    2)The area of concentration for price fixing shouldn't be DRAM it should be FlashRAM. As far as I can tell, this type of RAM is outselling DRAM at this point. (If someone could post a link to comparisons it would be appreciated) I haven't seen compareable Flash RAM decreases. The interesting thing about Flash RAM is that it appears to be cheaper to make and easier to sell. There are also LOTS of competition. Most people can't see through the gimmicky 30x 70x flash RAM, and most don't buy into the Kingston, Viking theory of better RAM. (Novices will not attribute their computer problems to bad RAM they got for $10 after rebate)

    IF RAM were made a commodity you'd see it traded like crude oil. Venezuelan and British oil do better because of the refining process. The "clear gas" at Amoco really is better than than the gas from Texaco! The RAM from Kingston really is better than the RAM from KByte.

    --
    Yell & scream & rant & rave... it's no use... you need a shaaaave ~ Bugs Bunny
  9. Re:One word: Sumitomo by cornice · · Score: 4, Insightful

    RAM sellers suck. I don't know where the exact problem is, but it's treated as a commodity, and it's wrong.

    In business, "Commodity" typically means an item that is not differentiated from others and sold purely for what it is, without regard for who made it. Price is the only thing that matters when buying a commodity and only the producers that can sell for the lowest price survive. It's typically considered a bad thing when you let your product become so plain that it's considered a commodity. Did you meant to say commodity because that would typically be a good thing for consumers?

  10. Poor Dell, but they are really rich! by Anonymous Coward · · Score: 3, Insightful

    Well, I looked into 2Gig of DDR memory for a Dell 8500 laptop. The price is $3300. If you go to Microns crucial website it is $999/gig. This is about 99 cents per gig which is cheap compared to the 60% markup Dell wants on the stuff. So! poor Dell can't make a buck because memory isn't cheap enough. Sheesh! gimme a break Dell. You say it amounts to 5-6% of the PC cost which is $150 on a $3K laptop. Hmmm, maybe you need to redo the math. Micron is trying to make an honest buck while you are doing highway robbery! Now who has to get their quaterly earnings up, Micron is at $9 per share whilst' Dell is at $30 per share. Hmmm, something doesn't compute here. In fact with all the announced Intel price decreases and chip decreases I wonder why Dell doesn't reduce their laptop/workstation website price. Seems like Dell is the one doing price fixing to me since other competitors are very few -- down to about two left. This means that Dells prices will not come down but only go up!

  11. Semantics by CaptainFlyingToaster · · Score: 2, Insightful

    I think it's a tad more accurate to say it worked AGAINST Iraq...

  12. Re:Dumb price fixing by Anonymous Coward · · Score: 3, Insightful

    Considering the DRAM manufacturers are typically losing money on every chip they sell ...

    Do you have any factual information at all that would support such a statement?

    I don't believe it.

  13. What happened to the good old days? by fmaxwell · · Score: 3, Insightful

    I remember back in the 1970's -- before this nasty price fixing -- when you could buy an Altair S-100 1K RAM card assembled and tested for only $139. So, if you needed 512MB of RAM, it would only have required 524,288 of those S-100 boards and the cost would have been a mere $72,876,032.00.

    Now those bastards are gouging us with their price fixing. I just checked on Crucial's web site and 512MB (DDR PC2100) costs $65.99!

  14. Bound to happen by wumpus2112 · · Score: 2, Insightful
    If you read the industry mags, you will note that all the analysts basically say "get your act together and start fixing prices like everyone else". The DRAM industry is probably the only business in the US that actually allows a free market, and this is considered completely unnatural.

    Sooner or later they will manage to fix prices, and you will be able to tell by consistant profits by memory manufacturers.

    Remember the first lesson in business 101 is never be forced to compete. Read Warren Buffet's advice for stock picking: you want a business with a "franchise" that allows it to prevent competitors from eating their lunch, thats where the profits are.

    Wumpus

  15. Whiners! by freeze128 · · Score: 1, Insightful

    Remember when DRAM was $40 a MEGABYTE?!?!

  16. DRAM OPEC by moojin · · Score: 4, Insightful

    i've always wondered why the major memory chip producers did not create an OPEC type consortium for DRAM. they would be able to control the price of ram chips and hopefully hold it at a level that would be cheap enough to ensure brisk sales, while ensuring that they would make enough profit to a) keep their workers employeed all of the time, b) keep their production lines running at a certain capacity, c) be able to invest in memory chip technology.

    the DRAM constortium could raise the prices on memory chips to a point where consumers would find it too expensive to buy chips, but a) the smaller manufacturers could offer cheaper products b) like OPEFC the consortium does not want to alienate its consumers through higher prices.

    on another note, "Regarding the latter "conspiracy", the three main culprits appear to be Samsung and Hynix, both of Korea; and Taiwan's Nanya." though these three companies are geographically more closely located than the other major companies, it does not necessarily mean that they would want to devise a plan to price fix. don't airlines in the U.S. price fix also?

    --
    Why did I lurk so long before registering for a Slashdot account? I could have had a Slashdot ID of less than 100000.
  17. Re:You will eat your RAM and like it! by Ishin · · Score: 2, Insightful

    Exactly... The market always tends towards monopoly. Either through collusion, (why should companies try to outdo each other when they can help maintain a comfortable status quo?) or competition eliminating the weaker of the competitors through natural market conditions. Of course, that doesn't mean the natural market condition is what is actually wanted, it's a fallacy of capitalism. People won't just 'play fair'. Oh yes, here's some insight about your gas price problem.

  18. Government IDIOTS . Your Microsoft hipocrocy. by zymano · · Score: 2, Insightful
    Quote from article about the memory monopoly -

    Dell Computer Corp. chairman Michael Dell has publicly voiced his displeasure at excessive consolidation in the DRAM business, which has 40 percent fewer players now than in the mid-1990s. And Dell has voted with his checkbook: In early June Dell Computer and Taiwan's Nanya signed a five-year agreement that calls on Nanya to supply up to $3 billion worth of DRAM modules to Dell.

    Yeah, we really need to worry about those mem prices , because they are killer when buying a computer or gadget. Wrong. Get the real monopolist as in Microsoft. Put sanctions on this company and tell OEM(manufacturers) to drop all OS tie-ins and make people buy their software off shelves. Then we will see how much people love microsoft.