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TiVo To Sell Customer Data

Posted by simoniker on from the your-viewing-habits-nabbed dept.

camusflage writes "Yahoo has a story that details TiVo's plans to sell customer data to advertisers and broadcasters. While individuals will be anonymous, data will be made available in aggregate form, including ZIP code. The San Jose Mercury News has additional coverage on the news."

1 of 469 comments (clear)

  1. Re:Demographics are not an invasion of privacy. by Quixote · · Score: 1, Redundant
    because a ZIP+4 DOES resolve down to a single house.

    ZIP+4 does not resolve to a single house. It resolves to a block of houses, or in the case of apartments, a group of apartments.

    Check the related USPS FAQ about ZIP+4 codes.